About Andrei Visan
I help SaaS teams turn Google Ads into better revenue signal.
I am Andrei Visan, a Google Ads strategist focused on SaaS and B2B SaaS. I help founders and marketing teams improve demo quality, reduce wasted spend, and make clearer growth decisions through intent strategy, better tracking, and landing page thinking.
- SaaS focus
- Search strategy for software companies
- Hands-on
- Direct work, limited client load
- Pipeline first
- Qualified demos over vanity metrics
- Signal-aware
- Tracking and CRM-informed decisions
Quick facts
A clear profile for buyers and search.
The work is built for teams that need paid search to create better commercial signal, not just more activity.
- Name
- Andrei Visan
- Role
- Google Ads strategist and consultant for SaaS and B2B SaaS companies.
- Focus
- Demo quality, revenue-aware tracking, paid search structure, and landing page relevance.
- Best fit
- SaaS teams with sales-assisted funnels, meaningful ad spend, and a need for clearer pipeline signal.
- Style
- Hands-on, direct, practical, data-aware, and intentionally calm.
- Contact
- andrei@andreivisan.com or book a fit call.
My story
Why SaaS, why Google Ads, and how I think about growth.
The point is not to make the account look impressive on paper. It is to make the channel more useful for the business.
Why SaaS
I have worked in SaaS growth long enough to see how teams move from early traction to acquisition-stage scale. That context matters when the goal is pipeline quality.
Why Google Ads
Done well, paid search is not about clicks. It is about capturing real demand and turning it into higher-quality sales conversations.
How I work
I care about transparent reporting, reliable tracking, LTV-aware decisions, and landing pages that prioritize demo quality over vanity traffic.
Results I am proud of
Proof should be visible before the call ever happens.
Selected outcomes from prior SaaS and growth-led projects. Results vary by market, budget, offer, funnel, and sales follow-up.
In 90 days for a mid-market SaaS company.
After restructuring campaigns and improving landing page relevance.
In 6 months through revenue-driven paid search strategy.
What makes me different
A specialist lens, not generic PPC support.
The difference is rarely one tactic. It is the combination of context, clarity, and execution.
SaaS context
Deep familiarity with both PLG and sales-assisted funnels, where demo quality matters more than raw form-fill volume.
Pipeline over clicks
The work connects to demos, opportunities, and revenue decisions instead of stopping at surface-level metrics.
Hands-on execution
I cap the number of clients I take on so the work stays practical, responsive, and close to the account.
Tracking first
Better optimization starts with better data, including cleaner conversion setup and stronger downstream signal quality.
How I think about client work
Three principles that keep the work grounded.
Start with the commercial problem
I want to understand where the real friction is first: low-quality leads, weak attribution, poor page relevance, or unclear scaling decisions.
Reduce noise
Cleaner structure, sharper intent, and simpler reporting usually create better decisions faster than adding more account complexity.
Earn trust with proof
I prefer visible progress, clear reasoning, and direct communication over inflated promises or pressure-heavy positioning.
What others say
Trust grows faster when people can see how others experienced the work.
Sat Sindhar Managing Director, Sense “Andrei was one of the key members overseeing paid search campaigns that fueled our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.”
Michael Ni CMO, Openprise “It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He always found creative solutions and packaged them so we could make fast decisions.”
Andrada Vonhaz Marketing Project Manager, Omniconvert “A true driver for success. Andrei is ambitious and knowledgeable, going the extra mile to make things happen.”
Beyond the job title
I am endlessly curious about how products grow.
Outside client work, I spend time learning, testing, refining ideas, and paying attention to what actually moves the needle for SaaS teams.
- I like understanding the full growth system, not just the ad account.
- I care about how messaging, pages, sales process, and signal quality work together.
- I prefer practical clarity over complicated marketing language.
- A calm, direct style of communication.
- Clear reasoning behind recommendations.
- Work that feels commercially useful, not performative.
Ready to talk?
See whether I am the right fit for your SaaS growth stage.
If you want a second opinion on your current Google Ads setup, demo quality, or paid search growth path, book a fit call and I will take a look.
Book directly
Choose a time that works for you.
Use the calendar below to book a 30-minute fit call about your SaaS growth stage, current Google Ads setup, and whether working together makes sense.
Prefer to open the calendar in a new tab? Use the Book a fit call buttons above, or visit cal.com/andreivisan/30min.