About Andrei Visan
I help SaaS and B2B teams turn search intent into commercial growth.
I am Andrei Visan, a senior search-growth consultant. Since 2010, I have worked across Google Ads, SEO, AI visibility, landing pages, measurement and the decisions that connect search activity to qualified pipeline.
- Search experience since 2010
- Direct work with founders and marketing teams
- Limited client capacity
The short version
I started close to the click. The useful work kept moving closer to the business.
Google Ads gave me a direct view of what people search for when a problem becomes commercially important. It also exposed a recurring limitation: a healthy account is not always a healthy acquisition system.
A campaign can produce conversions while sales rejects the leads. A lower cost per lead can hide a rising customer acquisition cost. Strong search intent can still reach a weak page, an unclear offer or a measurement setup that teaches the platform the wrong lesson.
That is why my work expanded into search-intent architecture, landing-page alignment, CRM and offline signals, commercial SEO and AI visibility. These are not unrelated capabilities. They are connected parts of the same buyer journey—from first discovery to a useful sales conversation.
Working principles
The standards I use when the dashboard and the business tell different stories.
Pipeline before vanity conversions
Form fills matter when they create useful sales conversations, opportunities, customers or reliable learning.
Diagnosis before optimisation
First identify whether the real constraint is intent, page, signal, offer, follow-up, resources or ownership.
Clarity before complexity
A useful recommendation explains what to change, why it matters, what supports it and who owns the next step.
Evidence before guarantees
I prefer transparent limitations to confident promises that no consultant or platform can fully control.
Selected professional background
Experience inside SaaS growth teams—and close to the systems doing the acquisition.
A selected timeline of search, SaaS marketing leadership, full-funnel growth and independent consulting work.
Online marketing and performance foundations
Built early experience in acquisition, analytics and funnel performance before specialising further in search.
Google Ads Senior Manager · 2Checkout, now Verifone
Worked directly on international search acquisition for a technical payments business serving global markets.
Independent practice · AndreiVisan.com
Began supporting SaaS and B2B companies with search acquisition, landing pages, demand generation and full-funnel growth decisions.
Chief Marketing Officer · PeopleHR
Worked across positioning, acquisition, funnel design and leadership alignment during a multi-year SaaS growth phase.
Selected growth work · Omniconvert, Lanteria and MoreCommerce / Storenvy
Contributed to B2B growth, positioning, demand generation and acquisition across contract and leadership engagements.
Search-growth consultant · Google Ads, SEO and AI visibility
Work with SaaS and B2B teams where search intent, commercial pages, conversion signals and sales outcomes need one coherent strategy. View LinkedIn profile →
One connected buyer journey
Search starts before the ad click and continues after the form fill.
Buyers move between organic results, AI-assisted answers, commercial pages, Google Ads and sales conversations. My work connects those moments instead of treating every channel as an isolated silo.
Research and discovery
Clear pages, expert answers and credible entity signals help buyers and answer engines understand the company earlier.
Commercial intent
Google Ads captures searches that reveal a relevant problem, buying situation or active need.
Page and conversion
Message match, proof, objections and a credible next step turn valuable visits into meaningful actions.
Signal and pipeline
CRM stages and offline outcomes distinguish lead volume from qualified demand and revenue potential.
Selected search-growth evidence
Experience is useful when the commercial outcome stays visible.
These figures are selected outcomes from specific prior engagements. They show the type of commercial change the work has supported—not a promise that every market, offer or account will produce the same result.
Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Prior outcomes do not guarantee future performance.
I would highly recommend him to any SaaS B2B company.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.
What working together looks like
Direct, commercially focused and designed for teams that can act.
Limited capacity
I keep the client list small enough to remain close to the search, pages, signals and decisions.
Direct involvement
Strategy is not sold by one person and delegated to an unfamiliar junior account team.
Cross-functional context
Useful work may involve marketing, sales, RevOps, product, leadership or development.
Clear boundaries
Scope, responsibilities, price and limitations are defined before implementation begins.
How I help today
Four clear ways to work together.
Start with the channel that owns the problem—or use a fixed-scope diagnostic when the constraint is still unclear.
Capture active demand
Google Ads Management
Direct strategy and management across intent, campaigns, pages, conversion signals and commercial reporting.
€1,800/month · media spend separate
Explore Google Ads ManagementImprove earlier discovery
SEO & AI Visibility
Commercial pages, buyer answers, entity clarity, evidence, schema and organic visibility priorities.
€1,500/month
Explore SEO & AI VisibilityConnect the search system
Google Ads + SEO
One commercial roadmap across active demand capture, organic discovery, AI visibility, pages and pipeline learning.
€3,000/month
Explore Google Ads + SEOFind the constraint
Search Diagnostic
Choose Google Ads or SEO + AI Visibility and receive ranked findings, practical fixes and a focused 90-day roadmap.
€1,500 one-time
Explore the Search DiagnosticFit matters
The best fit is a team that wants clearer decisions—not another reporting layer.
Likely a strong fit
- SaaS or B2B with a sales-assisted or higher-value funnel
- Search already matters or deserves serious investment
- Leadership values qualified demos, opportunities and pipeline
- The team can improve pages, tracking and CRM feedback
- You want senior judgment close to implementation
Probably not the right fit
- Ecommerce-first acquisition or lead volume at any cost
- Very small budgets with limited commercial upside
- Mass-content, backlink-only or generic agency requirements
- The team is unwilling to change weak pages or measurement
- Guaranteed rankings, revenue or AI citations are required
About and working-style questions
Clear answers before you start a conversation.
Does Andrei work directly on client engagements?
Yes. The service is founder-led and intentionally capacity-limited. Strategy is not sold by one person and handed to an unfamiliar junior account team. Exact implementation responsibilities depend on the chosen service.
What types of companies does Andrei work with?
The clearest fit is an established SaaS or B2B company with a sales-assisted or higher-value funnel, meaningful search demand and enough commercial upside to justify senior specialist involvement.
Why connect Google Ads with SEO and AI visibility?
Google Ads captures active commercial intent, while organic results and AI-assisted answers influence earlier research. The connection is search intent, page quality, evidence and measurement—not generic full-service agency work.
Is the work strategic or hands-on?
Both. Google Ads Management includes direct account ownership. SEO and AI Visibility combines strategy with content briefs, page recommendations, schema and measurement direction. Google Ads + SEO coordinates both channels, while the Search Diagnostic is a fixed-scope analysis and roadmap.
Does Andrei work with internal teams and agencies?
Yes. Engagements can involve internal marketers, agencies, RevOps, sales, product, leadership and development. Responsibilities are agreed before the work starts so ownership remains clear.
Can Andrei work with companies internationally?
Yes. Andrei works remotely with SaaS and B2B teams internationally. Calls and delivery are in English unless another arrangement is agreed in advance.
Can results, rankings or AI citations be guaranteed?
No. Outcomes depend on the market, offer, budget, baseline, competition, implementation, tracking and sales follow-up. Previous results demonstrate relevant experience; they do not guarantee a future result.
What is the best first step?
Book a 30-minute fit call and bring the commercial bottleneck, relevant pages or campaigns, current media spend where applicable, measurement limitations and what sales says about lead or demo quality. Account access is not normally required for the first call.
Bring the search problem and the pipeline context into one conversation.
In 30 minutes, we can decide whether the right next step is Google Ads Management, SEO and AI Visibility, Google Ads + SEO, a Search Diagnostic—or no engagement at all.
Prefer email? andrei@andreivisan.com