About Andrei Visan
I started with clicks. The useful work moved closer to the business.
I’ve worked hands-on with paid search since 2010, inside SaaS growth teams and independently.
What started with campaigns gradually became a wider question: what actually turns search intent into useful commercial outcomes?
Today I work directly with B2B SaaS and relevant B2B teams across Google Ads, commercial pages, conversion signals and sales feedback, with SEO and AI Visibility when they influence the same buyer journey.
- Since 2010
- Hands-on paid-search experience
- B2B SaaS
- Sales-assisted and higher-value funnels
- Direct involvement
- You work with Andrei
- Worldwide
- Remote consulting
How my thinking changed
A healthy ad account is not always a healthy acquisition system.
Google Ads gave me a very direct view of commercial intent. You can see what someone searches when a problem becomes important enough to act on.
But the platform only sees part of the story.
That is why my work gradually moved beyond the ad account.
Landing pages, conversion signals and CRM feedback became part of the same acquisition problem. Commercial SEO and AI-assisted discovery matter when they influence the same buyer journey.
- A relevant search can reach the wrong page.
- A form fill can look like a conversion and still be useless to sales.
- Weak tracking can teach automation to find more of the wrong behaviour.
- A campaign can look efficient while producing very little pipeline.
The useful question is usually: what should we protect, stop, fix, test or scale?
Relevant experience
I’ve seen search from inside the business and from outside it.
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Paid-search foundations
Early work across online acquisition, analytics and funnel performance developed into a long-term focus on commercially accountable paid search.
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2Checkout / Verifone
International search acquisition for a technical payments company provided experience with multi-market paid search, analytics and acquisition at scale.
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PeopleHR
Working inside SaaS across positioning, acquisition, funnel design and marketing leadership reinforced an important lesson: The channel only works when the surrounding commercial system works.
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Independent SaaS search work
Since establishing the independent practice, I have worked directly across paid search, landing pages, demand generation and commercial growth decisions for SaaS and B2B companies. Today the primary focus is B2B SaaS Google Ads and search growth.
Selected experience
Companies I’ve worked with or inside.
- PeopleHR
- Openprise
- Sense
- Verifone / 2Checkout
- Omniconvert
- Lanteria
This is a mix of documented client, contract and in-house relationships. It does not imply that every company shown is a current client.
How I work
Four things you can expect from me.
Diagnose before changing things
Find the real constraint before prescribing the tactic.
The problem may be intent, the page, the signal, the offer, follow-up or ownership.
Stay close to the work
You work directly with me.
I stay close to strategy, the account and the important implementation decisions.
Explain the decision
Recommendations should be understandable.
What should change? Why? What evidence supports it? What should happen next?
Keep the boundaries visible
Evidence before guarantees.
I will state what we know, what we do not know and what needs to be tested rather than promising an outcome I cannot control.
Selected outcomes
The work eventually has to show up beyond the advertising platform.
Results vary by market, offer, budget, baseline, funnel, implementation, tracking quality and sales follow-up. Previous performance does not guarantee future results.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.
The operating model
You work with me, not a rotating account team.
Current work
Google Ads first. Wider search when the buyer journey requires it.
I am not trying to be a full-service marketing agency.
Google Ads for B2B SaaS remains my primary category. SEO, AI Visibility, landing pages and measurement become relevant when they affect the same commercial journey.
Questions
A few things people usually want to know.
Does Andrei work directly on client engagements?
Yes. I stay directly involved in strategy and the important implementation decisions. The exact ownership split is agreed before the engagement begins.
What kinds of companies does Andrei usually work with?
The clearest fit is a SaaS or relevant B2B company with a sales-assisted or higher-value funnel, meaningful commercial search opportunity and a team able to act on page, tracking or CRM recommendations.
Is Andrei primarily a Google Ads consultant?
Yes. Google Ads for B2B SaaS is my primary category. The wider search work supports that commercial focus rather than turning the practice into a generic full-service agency.
Why does Andrei also work on landing pages, tracking, SEO and AI Visibility?
Because those things can influence whether useful search intent becomes a qualified commercial outcome. They are considered when they affect the same buyer journey.
Does Andrei work with internal teams and existing agencies?
Yes. The work can involve internal marketing, sales, RevOps, product, leadership, development and existing specialists when responsibilities are clearly defined.
Can Andrei work with companies internationally?
Yes. I work remotely with SaaS and B2B teams internationally.
Is the work strategic or hands-on?
Both. Google Ads Growth includes direct strategy and account management. Other engagements combine diagnosis, prioritisation, recommendations and agreed implementation support according to scope.
Can results, rankings or AI citations be guaranteed?
No. Outcomes depend on the market, offer, competition, budget, baseline, implementation, tracking, sales follow-up and platform decisions.
Start with the problem
You do not need to arrive with the answer.
Bring the search problem, the commercial context and what your team is seeing.
In 30 minutes, we can work out where the likely constraint sits and whether there is a sensible next step.
No Google Ads account access is normally needed for the first conversation.