In the fast-paced digital marketing realm, Google Ads has stood as a sentinel of growth, especially for B2B Software as a Service (SaaS) companies. However, as the digital landscape morphs, the once-reliable tactics of broad and phrase match keywords have… Read More »Mastering Google Ads in 2023: Why Precision Beats Breadth for B2B SaaS
In today’s rapidly evolving digital marketing landscape, businesses are continually in search of expert Google Ads management to maximize campaign effectiveness. It’s tempting to think that hiring a specialist with a track record in your specific niche would be the… Read More »Why Google Ads Management Requires a Tailored Approach: Avoiding the Niche Expert Trap
Google constantly upgrades it’s auto bidding (Smart bidding as they call it) algorithm every few months. While Google may tell you to use Smart Bidding, you should actually search for what others, who have tested it already, have to say… Read More »Why auto bidding does not work for B2B SaaS
If you run a B2B SaaS business, and are not backed up by some venture capital company, you most likely have one need: leads, incoming leads all the time, you need daily, weekly, monthly, yearly leads. Once, a B2B SaaS… Read More »Why (and how) to generate leads with Google Ads for B2B SaaS
A lot of GoogleAds managers are doing changes after changes. It’s the essence of progressing with this tool, in the end. Who’s not testing, will never progress, especially in the B2B SaaS very competitive marketplace. You always have to test… Read More »For how long should you test changes you make to your Google Ads account before changing it again
These days, it’s pretty hard to choose the right advertising channel. I mean, you have a budget, where would you spend it to get those leads in? Which platform would give you the most, and cost effective leads? A while… Read More »Can’t decide where to advertise your B2B SaaS business?