---
title: eCommerce Google Ads Resources | Guides, Tools & Playbooks
url: https://andreivisan.com/ecommerce-google-ads/
date: 2026-09-29T05:32:01+00:00
modified: 2026-10-23T09:21:56+00:00
lang: en
---

eCommerce resource hub

# eCommerce Google Ads guides, calculators and playbooks.

Find practical resources for product feeds, Shopping, Performance Max, purchase tracking and acquisition economics. Start with the problem you see in the account or store.

[Discuss the eCommerce problem ↗](https://cal.com/andreivisan/30min)[Start with your problem](#start-here)

Educational guides and methods. Examples are not client-performance claims.

eCommerce resource hub

## Start with the part of the account that needs attention.

Product feeds

Campaign structure

Purchase tracking

Profitability

## Choose the area you need to improve.

### Product data

Eligibility issues, weak titles or product variants.

[Go to feed resources →](#feeds)

### Campaign structure

Performance Max, Standard Shopping and campaign control.

[Compare campaign structures →](#campaigns)

### Purchase measurement

Incorrect values, transaction IDs, currency or duplicate signals.

[Review purchase tracking →](#measurement)

### Profitability

Margins, returns, fulfilment and acquisition allowances.

[Work through the economics →](#economics)

## Merchant Center and product feeds.

Stable product IDs, clear variant data, accurate availability and useful product information affect eligibility and matching. Fix catalogue problems before asking campaign changes to compensate for them.

[Read the Merchant Center guide →](https://andreivisan.com/google-merchant-center-optimization/)

## Performance Max and Standard Shopping.

Choose a structure around reliable data, the control you need and the job the campaign must do. A platform label does not tell you whether the setup fits your account.

[Compare Performance Max and Standard Shopping →](https://andreivisan.com/performance-max-vs-standard-shopping/)

## Purchase tracking before bidding conclusions.

Review transaction IDs, value, currency and duplicate conversions before relying on the efficiency the platform reports. The guide explains the measurement foundations that support purchase-based decisions.

[Read the purchase tracking guide →](https://andreivisan.com/ecommerce-google-ads-purchase-tracking/)

## Work out what an order can afford.

Revenue and contribution are different. Product costs, returns, delivery and other variable costs affect the amount a business can afford to spend acquiring an order.

[Read Google Ads profitability](https://andreivisan.com/ecommerce-google-ads-profitability/)[Use the break-even ROAS calculator](https://andreivisan.com/break-even-roas-calculator/)

## Account checks and catalogue-specific playbooks.

### 41-point account checklist

Review economics, measurement, campaigns, product pages and checkout.

[Use the checklist →](https://andreivisan.com/ecommerce-google-ads-audit-checklist/)

### Fashion eCommerce

Consider variant-level stock, returns and product information that helps customers choose.

[Read the fashion playbook →](https://andreivisan.com/google-ads-for-fashion-ecommerce/)

### Home & garden

Account for delivery economics, product detail and seasonality.

[Read the home & garden playbook →](https://andreivisan.com/google-ads-for-home-garden/)

### Pet stores

Consider species, life-stage, pack-size and repeat-purchase assumptions.

[Read the pet-store playbook →](https://andreivisan.com/google-ads-for-pet-stores/)

## About these resources.

Written by Andrei Visan, with hands-on Google Ads experience since 2010. These guides explain diagnostic methods and educational examples; they do not claim specific client results.

[More about Andrei →](https://andreivisan.com/about-me-who-am-i/)

If several issues compete for attention, the [€650 eCommerce Diagnostic](https://andreivisan.com/ecommerce-google-ads-diagnostic/) helps prioritise the next actions. [Explore ongoing Google Ads management](https://andreivisan.com/googleads-for-ecommerce/) when ownership is already the clear need.

[Home](https://andreivisan.com/) · [eCommerce resources](https://andreivisan.com/ecommerce-google-ads/)

## Let’s talk about your business.

Tell me what you want to improve. We can decide whether the work fits and which next step makes sense.

[Book a 30-minute call ↗](https://cal.com/andreivisan/30min)[Email Andrei](mailto:andrei@andreivisan.com)