--- title: Google Ads for SaaS that is accountable to qualified pipeline url: https://andreivisan.com/google-ads-for-saas/ date: 2026-07-23T14:26:09+00:00 modified: 2026-10-23T09:24:23+00:00 lang: en --- Google Ads Growth # Google Ads management for B2B and SaaS companies. I manage Google Ads and connect campaign decisions with landing pages, conversion tracking and available sales feedback. The aim is to understand which enquiries become useful demos and opportunities. [Book a 30-minute call ↗](https://cal.com/andreivisan/30min)[See previous work](https://andreivisan.com/previous-work-and-results/) €1,800/month · One account · Google Ads media spend separate Google Ads Growth ## Follow the buyer journey from query to useful signal. Search intent Relevant ad Landing page Lead quality ## What the €1,800/month baseline includes. ### Account and intent Manage campaign structure, budgets, markets, keywords, search terms, match types and exclusions. ### Ads and landing pages Test messages and review whether the landing page matches the search, explains the offer and supports the next step. ### Measurement and reporting Review conversion priorities and use qualified-demo, opportunity or sales feedback where available. Your company retains account ownership. Extra accounts, brands, substantial market expansion, large development tasks and complex data engineering require separate scope. ## Connect the search to what happens after the lead. More form fills do not always mean better customer acquisition. A relevant search can reach the wrong page, and a low-cost conversion can still be a poor fit for sales. - Agree what a qualified enquiry or demo looks like. - Review search terms, ads and the page as one buyer journey. - Use disqualification reasons and opportunity stages where available. - Decide what to protect, stop, test or scale from the strongest evidence. Direct CRM access is not mandatory in every engagement. Useful downstream context can also come from agreed reports or regular sales feedback. ## A practical working sequence. ### Understand Review the offer, audience, markets, current spend, account structure and measurement. ### Improve Address the strongest issues in intent, messages, landing pages or conversion signals. ### Learn Review meaningful outcomes and reprioritise. Sales cycles, data volume and implementation affect the pace. ## When to start with a diagnostic. Choose ongoing management when Google Ads clearly needs ownership. Choose the optional Search Diagnostic when nobody is confident whether the main issue is the account, the page or the signals. The Search Diagnostic costs €1,500 for one selected track. If the matching ongoing service starts within 30 days, €750 is credited toward it. [Explore the Search Diagnostic →](https://andreivisan.com/audits-and-sprints/) ## Prior work, in its original context. ### Michael Ni > It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.CMO, Openprise ### Sat Sindhar > Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.Managing Director, Sense These testimonials describe prior Google Ads work. Selected numerical outcomes and their limitations are on the [Results page](https://andreivisan.com/previous-work-and-results/). They do not predict another account’s performance. ## Read more about the work. [Why lead reporting can mislead SaaS decisions](https://andreivisan.com/why-saas-marketing-fails-reports-leads-not-pipeline/)[Google Ads tracking guide](https://andreivisan.com/how-to-fix-google-ads-tracking/)[SaaS landing-page guide](https://andreivisan.com/how-to-optimize-saas-landing-pages/)[Google Ads for eCommerce](https://andreivisan.com/googleads-for-ecommerce/)[Full pricing and scope](https://andreivisan.com/pricing/) ## Questions before you choose #### Does the service include landing-page work? The baseline includes landing-page guidance on message match, proof, objections and conversion paths. Design, development and material implementation are agreed separately. #### Can you help with GA4, GTM and offline signals? Guidance, measurement planning and agreed implementation can be included. Complex CRM engineering or development may require your team or another specialist. #### How quickly should results improve? There is no universal timeline or guaranteed CAC, pipeline or revenue outcome. Market conditions, the offer, competition, sales follow-up, conversion volume and implementation all matter. ## Let’s talk about your business. Tell me what you want to improve. We can decide whether the work fits and which next step makes sense. [Book a 30-minute call ↗](https://cal.com/andreivisan/30min)[Email Andrei](mailto:andrei@andreivisan.com)