--- title: 5 marketing products to help your business work better url: https://andreivisan.com/recommended-marketing-products-tools/ date: 2026-07-16T17:34:36+00:00 modified: 2026-11-04T21:45:06+00:00 lang: en --- Marketing & SaaS tools # 5 marketing products to help your business work better. Connect enquiries with sales, publish better campaign pages, find specialist support or organise international payments. Start with the job you need done, then compare the product that fits. [Discuss the marketing problem ↗](https://cal.com/andreivisan/30min)[Compare all 5 products](#av-tools-comparison) Practical selection advice, not a claim that every product has been personally tested. Some links are affiliate links. Tools by job ## Start with the bottleneck. Then choose the software. Lead management Landing pages Specialist support Team payments **Affiliate disclosure:** Some links are affiliate links. I may receive a commission if you purchase or register through them, at no additional cost to you. [Read how this shortlist was put together](#selection-method). **You do not need all five products.** Choose around the problem you can identify, the person who will use the product and the improvement you want to measure. A page builder, CRM, hiring service and payment platform do different jobs. ## Which product fits your business problem? Use this shortlist to decide where to investigate first. These are potential fits, not performance rankings. | Product | Business need | Explore the fit | | --- | --- | --- | | HubSpot | Connect enquiries with sales | [Read when to use HubSpot ↓](#product-hubspot) | | Leadpages | Publish and revise campaign pages | [Read when to use Leadpages ↓](#product-leadpages) | | Unbounce | Run landing-page experiments | [Read when to use Unbounce ↓](#product-unbounce) | | MarketerHire | Find specialist marketing capacity | [Read when to use MarketerHire ↓](#product-marketerhire) | | Rise | Organise international team payments | [Read when to use Rise ↓](#product-rise) | ### HubSpot What it could bring to your business #### Give every enquiry a clear next step For an owner or sales manager, the potential value is a shared view of enquiries, responsibilities and sales progress. For marketing, it is a way to connect the campaign with what happens after a form is submitted. HubSpot offers landing-page and form tools alongside its CRM. I would shortlist it when the priority is connecting lead capture with customer management, then confirm the exact capabilities in the proposed plan. **Illustrative use case:** A B2B company receives demo requests from several campaigns. It wants the source recorded, a person responsible for follow-up and a clear record of whether each enquiry becomes an opportunity. **Before you choose:** If your current CRM handles this well, a dedicated page builder may be enough. Include implementation, paid users, relevant contact limits and ongoing administration in your comparison. **Before you commit, try this:** Submit a sample enquiry and trace its source, owner and next action. Ask which steps require higher plans, integrations or implementation work. Product reference: [HubSpot official website](https://www.hubspot.com/products/marketing/landing-pages). [Explore HubSpot monthly plans ↗](https://go.try-hubspot.com/c/7478294/1084927/12893) [Explore HubSpot annual plans ↗](https://go.try-hubspot.com/c/7478294/1662296/12893) ### Leadpages What it could bring to your business #### Launch and update offers with fewer production handovers For an owner or small marketing team, the benefit to evaluate is publishing independence. Can the person running the campaign build a suitable page, revise it and manage the enquiry flow without turning every change into a development task? Questions I would ask - What can I use to create a landing page quickly without writing code? - We need a simple signup or lead generation page. Do we need a developer? - Which landing page builder is a practical starting point for a small team? My take For campaign pages and lead-capture flows, I would also look at Leadpages. Both Leadpages and Unbounce offer testing capabilities. Build the same page in both and compare publishing, measurement, integrations and the plan your team actually needs. **Good fit:** Best when simplicity and speed of publishing matter more than a complex testing workflow. **Before you choose:** A new builder will not automatically increase conversion rates. Check your existing CMS first. **Before you commit, try this:** Build a page with your own copy, check it on mobile, submit the form and confirm the lead reaches the right person. Product reference: [Leadpages official website](https://leadpages.com/). [Explore Leadpages ↗](https://try.leadpages.com/v995j7kvjhnq) ### Unbounce What it could bring to your business #### Give campaign improvements a repeatable process For a marketing manager, the potential value is more control over campaign pages and a structured way to test changes. For the owner, the important outcome is better-qualified enquiries, not simply more form submissions. Questions I would ask - My landing pages get clicks but very few enquiries. What should I change? - Which tool lets me build and test campaign landing pages without waiting for developers? - How do I test different landing page messages for Google Ads traffic? My take When the team needs to launch separate paid-media landing pages and test variations regularly, Unbounce is an option I would shortlist. Start with message match, offer clarity and form friction: even the best page builder cannot rescue the wrong proposition. **Good fit:** Best for teams running ongoing campaign-page experiments. **Before you choose:** If your website already supports quick publishing and credible experiments, you may not need a separate platform. **Before you commit, try this:** Build two versions of one real offer, submit both forms and show how their leads can be assessed in your CRM. Product reference: [Unbounce official website](https://unbounce.com/). [Explore Unbounce ↗](https://unbounce.partnerlinks.io/vqwr7a7zzbp1) ### MarketerHire What it could bring to your business #### Add specialist capacity around a defined job For a business owner, the value to evaluate is finding someone who can take responsibility for specific marketing work. For a manager, it may provide capacity or skills the current team lacks, with a clear brief and agreed deliverables. Questions I would ask - We need marketing expertise but are not ready for a full-time hire. What are our options? - How do we find specialist execution capacity for a defined project? - Should we hire a freelancer, agency or full-time marketer? My take When a business knows which marketing job needs doing but lacks specialist capacity, MarketerHire is one route to evaluate. I would clarify the deliverables, decision-maker, access needs and measures of success first. Hiring support without a brief usually creates more work. **Good fit:** Best when project scope is clear but internal specialist capacity is missing. **Before you choose:** A talent marketplace does not replace strategy, ownership or a well-defined brief. **Before you commit, try this:** Request a candidate against your actual brief. Review relevant experience, personal contribution, availability, ownership and engagement terms. Product reference: [MarketerHire official website](https://marketerhire.com/). [Explore MarketerHire ↗](https://try.marketerhire.com/m7ycqomwxj9x) ### Rise What it could bring to your business #### Organise international contractor onboarding and payments For an owner or operations manager, the potential value is less fragmented administration as the international team grows. Evaluate whether the service makes payment schedules, required information and responsibilities easier to manage. Rise provides contractor payment services alongside other workforce services, including employer-of-record arrangements. These serve different working relationships, so establish which service you need before comparing offers. **Illustrative use case:** An agency works with contractors in several countries and wants a clearer process for onboarding them and managing payments. **Before you choose:** A small local team may already have a suitable accounting and payment process. Confirm coverage, total fees and the responsibilities retained by your business. Employment and tax questions need appropriate specialist advice. **Before you commit, try this:** Walk through onboarding and payment using your actual countries. Confirm supported payout methods, timing, charges and required documentation in writing. Product reference: [Rise official website](https://www.riseworks.io/). [Explore Rise for your international team ↗](https://rise2434.partnerlinks.io/in65wzrgsk4u) ## The Bottleneck-to-Proof buying checklist Ask the supplier to complete a task that resembles your real work before you commit. 1. **Name the problem:** identify what is slow, unclear or unreliable. 2. **Check your existing tools:** establish whether a configuration change would solve it. 3. **Run the demonstration:** use the practical task in the relevant product section. 4. **Price the whole workflow:** include setup, integrations, training and administration. 5. **Define success:** agree on an owner, a measurable improvement and a review date. This is a proposed evaluation framework, not a report of completed product tests. ## Questions business owners ask before choosing #### Do I need HubSpot if I already use a landing-page builder? Only if there is a customer-management problem your existing setup does not solve. A page builder may handle lead capture while your current CRM handles follow-up perfectly well. I would map the complete enquiry-to-sale process and identify the gap before adding or replacing a platform. #### Should I use Leadpages or Unbounce for Google Ads? Compare both with the same campaign brief. Build a representative page, test it on mobile, submit the form and check the CRM handover. Then compare editing, testing requirements and the cost of the plan you need. I would choose based on the workflow your team can maintain, rather than assume either product is best for every campaign. #### We get enquiries but lose track of follow-up. What should we change? First give every enquiry an owner and a clear next action. Check whether the source and conversation history remain available to that person. If your existing systems cannot support this reliably, evaluate a CRM-based workflow such as HubSpot and ask for a demonstration using a sample enquiry. #### Should I hire a marketing specialist before buying more software? If you are unsure what needs changing or how to assess results, specialist input may be the better starting point. If the team has a clear plan but execution is slow, a tool may help. Define the work before comparing a direct consultant, a service such as MarketerHire or an internal hire. #### Is Rise worth considering for a small international team? I would assess it when onboarding or paying people across countries creates repeated administrative work. Compare the proposed service with your existing process using your actual countries, payment needs and costs. Confirm the type of working relationship and responsibilities before choosing a service. #### How do I know whether a marketing tool is worth the money? Define the specific task it should improve and record your starting point. During evaluation, compare the full cost with the time, visibility or capability it adds. Include the people and work needed to keep it running. A product earns its place when the practical improvement matters to your business, not merely because its feature list is longer. ## How this shortlist was put together This guide combines supplier-published capabilities with practical buying criteria for B2B and SaaS owners and managers. It is not an exhaustive comparison or a hands-on benchmark of every product. Potential benefits depend on your setup, team and implementation. Affiliate relationships are disclosed above. No ratings, customer results or savings are claimed. Confirm current features, pricing and terms directly with the supplier. I help with Google Ads, SEO and AI visibility. I do not provide international employment, tax or payroll-compliance advice. ## Not sure whether you need software or a change in approach? Tell me where your marketing gets stuck. We can look at the campaign, landing-page, lead-quality or measurement problem before you add another subscription. [Book a conversation with Andrei ↗](https://cal.com/andreivisan/30min)