If you run a B2B SaaS business and are not backed up by venture capital, you most likely have one need. You need leads. You need incoming leads all the time. You need daily, weekly, monthly, and yearly leads. Once,… Read More »Why (and how) to generate leads with Google Ads for B2B SaaS
When you run a SaaS (Software as a Service) business, it’s essential to optimize your Google Ads Quality Score. This optimization is crucial for attracting the right customers efficiently. It also ensures cost-effectiveness. “Google Ads for SaaS” is highly competitive.… Read More »How to Quickly Improve Your Google Ads Quality Score
Setting up Google Ads Conversion Tracking quickly and accurately can boost your marketing efforts by clearly tracking campaign results. Follow this SEO-friendly, step-by-step guide to set up your conversion tracking within 15 minutes. What is Google Ads Conversion Tracking? Google… Read More »Set Up Google Ads Tracking in 15 Minutes
Unlocking the immense potential of online advertising is no longer a mysterious art. With the right strategies in place, businesses can harness the power of Google AdWords to drive targeted traffic. They can generate leads and boost conversions. In this… Read More »Mastering Google Ads Management: A neverending source of Leads
In the fast-paced digital marketing realm, Google Ads has stood as a sentinel of growth, especially for B2B Software as a Service (SaaS) companies. However, as the digital landscape morphs, the once-reliable tactics of broad and phrase match keywords have… Read More »Mastering Google Ads in 2023: Why Precision Beats Breadth for B2B SaaS
In today’s rapidly evolving digital marketing landscape, businesses are continually in search of expert Google Ads management to maximize campaign effectiveness. It’s tempting to think that hiring a specialist with a track record in your specific niche would be the… Read More »Why Google Ads Management Requires a Tailored Approach: Avoiding the Niche Expert Trap
Google constantly upgrades it’s auto bidding (Smart bidding as they call it) algorithm every few months. While Google may tell you to use Smart Bidding, you should actually search for what others, who have tested it already, have to say… Read More »Why auto bidding does not work for B2B SaaS
A lot of GoogleAds managers are doing changes after changes. It’s the essence of progressing with this tool, in the end. Who’s not testing, will never progress, especially in the B2B SaaS very competitive marketplace. You always have to test… Read More »For how long should you test changes you make to your Google Ads account before changing it again
These days, it’s pretty hard to choose the right advertising channel. I mean, you have a budget, where would you spend it to get those leads in? Which platform would give you the most, and cost effective leads? A while… Read More »Can’t decide where to advertise your B2B SaaS business?