Results and client work

Google Ads results for SaaS and B2B SaaS teams that care about pipeline quality.

Selected proof from paid search work focused on buyer intent, cleaner measurement, stronger landing page alignment, and better qualified demand.

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+182%: Average traffic growth across SaaS engagements
+183%: Increase in conversions from stronger intent capture
+141%: More qualified leads, with quality as the filter
Selected brands: PeopleHR, Openprise, Sense, DistantJob, Verifone, and more

01 Find real intent Separate urgent commercial searches from expensive curiosity and poor-fit traffic.
02 Match the page Align ad promise, proof, offer, and call to action with what the buyer searched for.
03 Improve the signal Use tracking and CRM feedback to understand which conversions are actually useful.
04 Scale what works Put more budget behind patterns that create better sales conversations.

Quick facts

Clear facts for buyers, search, and AI summaries.

This page summarizes selected Google Ads results, case-study proof points, client work, and the method behind the outcomes.

Page topic: Google Ads results and client work for SaaS and B2B SaaS companies.
Consultant: Andrei Visan, Google Ads consultant focused on SaaS, B2B SaaS, paid search, tracking, and landing page relevance.
Proof points: Traffic growth, conversion growth, qualified lead growth, CAC reduction, SQL improvement, and added pipeline.
Method: Intent architecture, cleaner tracking, CRM-aware optimization, landing page alignment, and hands-on execution.
Selected clients: ViralSweep, DistantJob, PeopleHR, Storenvy, Verifone, Openprise, Sense, Quantemplate, and Tekpon.
Next action: Book a fit call to review whether the same growth levers apply to your account.

Aggregate proof

Visible performance matters more than promises.

These outcomes came from improving the relationship between search intent, page relevance, conversion quality, and sales signal.

+141%

More qualified leads

Qualified lead growth is the result worth protecting. More form fills only matter when they can turn into better sales conversations.

Focused on demos, SQLs, and sales-qualified outcomes, not just traffic volume.

+182%

Average traffic growth

Across multiple SaaS engagements.

+183%

Increase in conversions

Driven by better intent capture and clearer paths to action.

-47%

Lower CAC

After restructuring campaigns and improving page relevance.

$1.2M

Pipeline added

Built through revenue-aware paid search strategy.

Results vary by market, budget, offer, sales process, tracking quality, and internal follow-up. The useful question is whether your current paid search setup has similar hidden waste or untapped intent.

One example

The work is meant to make pipeline easier to trust.

90 days Enough time to diagnose waste, improve signal, and see whether quality is moving.

“Within 90 days, Andrei helped us cut CAC by 40% and double SQLs.”

Why this works

Better SaaS paid search usually comes from better alignment.

SaaS search performance improves when the account, page, tracking, and sales feedback all support the same commercial goal.

1
Landing page lift
Clearer paths from search to page to booked call reduce friction and improve conversion quality.
2
Intent architecture
Brand, competitor, use-case, feature, and problem-aware campaigns are aligned to how buyers actually search.
3
Clean tracking
Optimization is stronger when demos, SQLs, and CRM feedback shape what gets scaled.
4
Hands-on optimization
Query mining, negative keyword work, testing, and bid refinement keep the account commercially useful.

What usually improves

Less wasted spend. Better signal. Stronger pipeline.

Waste comes down

Fewer unqualified clicks draining budget.
Stronger fit between keyword intent and offer.
Better visibility into what deserves more spend.

Confidence goes up

More confidence in demo and SQL quality.
Cleaner conversations between marketing and sales.
More reliable decisions around scaling and prioritization.

Selected client work

Brands supported across SaaS and growth-led businesses.

The service mix has included Google Ads management, Bing Ads management, conversion rate optimization, and landing page thinking.

ViralSweep
DistantJob
PeopleHR
Storenvy
Verifone
Openprise
Sense HR
Sense Tech
Quantemplate
Tekpon

Google Ads Management

ViralSweep.com

Service: Google Ads Management

Campaign support for a SaaS brand looking to turn paid search into a more useful growth channel.

Google + Bing Ads

DistantJob.com

Service: Google Ads and Bing Ads Management

Cross-platform paid search management with a focus on qualified lead generation and channel efficiency.

Search + CRO

PeopleHR.com

Service: Google Ads, Bing Ads, and Conversion Rate Optimization

Paid acquisition and landing page thinking working together to improve conversion quality.

Google Ads Management

Storenvy.com

Service: Google Ads Management

Search campaign management focused on clearer commercial intent and more efficient acquisition.

Search + CRO

Verifone.com

Service: Google Ads, Bing Ads, and Conversion Rate Optimization

Support across paid search and on-page conversion thinking to strengthen downstream performance.

Google Ads Management

OpenpriseTech.com

Service: Google Ads Management

B2B SaaS-focused paid search work designed to improve the quality and consistency of inbound demand.

Google + Bing Ads

Sense.hr

Service: Google Ads and Bing Ads Management

Paid search support for HR-focused SaaS growth with stronger alignment to qualified lead goals.

Google + Bing Ads

Sense.tech

Service: Google Ads and Bing Ads Management

Search campaign execution for a SaaS-focused brand with an emphasis on commercial relevance.

Google + Bing Ads

Quantemplate.com

Service: Google Ads and Bing Ads Management

Paid search management for a more complex B2B setup where signal quality matters.

Google Ads Management

Tekpon.com

Service: Google Ads Management

Search campaign management with a focus on efficient acquisition and stronger buyer alignment.

Typical engagement path

A simple path from account noise to commercial clarity.

Diagnose

I review search intent, campaign structure, tracking, and page relevance to find the real bottleneck.

Improve signal

I tighten targeting, remove waste, clarify what counts as a meaningful conversion, and align the offer path.

Scale carefully

I use the improved signal to make stronger decisions about budget, expansion, and where to focus next.

Want similar results?

Let me look at whether your SaaS setup has the same upside.

If you are already spending on Google Ads and know the channel could perform better, book a fit call and I will look at your current setup, friction points, and likely next moves.

Book a fit call See pricing