Previous work & results

Results matter. Context tells you whether they are relevant.

I’ve worked across SaaS and growth-led businesses where search needed to influence more than clicks or form fills.

The examples below focus on qualified demos, customer acquisition cost, pipeline and better commercial decisions.

I keep numerical outcomes separate from named clients unless the attribution is publicly documented.

See selected outcomes Book a 30-minute fit call

Since 2010: Search and paid-media experience
B2B SaaS: Sales-assisted and higher-value funnels
Direct involvement: Senior strategy close to the work
Commercial focus: Demos, CAC, opportunities and pipeline

Selected outcomes

Evidence that reaches beyond the advertising dashboard.

These are selected prior outcomes, not universal benchmarks or promises for another account.

+312%

More qualified demos

Selected result over 90 days

−47%

Lower customer acquisition cost

Selected result after restructuring

$1.2M

Pipeline added

Selected revenue-aware search engagement

+141%

More qualified leads

Selected prior engagement

Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Metrics are not assigned to a named organisation unless that attribution is publicly documented. Prior outcomes do not guarantee future performance.

Behind the numbers

Better results usually came from fixing the system, not finding one clever tactic.

Sharper demand capture

Put more budget behind searches with real commercial intent.

Campaign structure, search terms and exclusions help separate useful demand from activity that only looks busy.

Better page alignment

Continue the same buyer conversation after the click.

The landing page needs to match the search, clarify the offer, provide proof and make the next step credible.

Better conversion signals

Teach the system what a useful outcome looks like.

Tracking and downstream context help distinguish form volume from qualified demos, opportunities and pipeline.

More disciplined scaling

Increase spend when stronger evidence supports it.

Budget decisions should follow commercial quality rather than surface conversion counts alone.

Selected client work

Companies I’ve worked with across SaaS and growth-led markets.

These names document professional relationships and the published service involved. They do not imply that the numerical outcomes above belong to that organisation.

HR SaaS

PeopleHR

Google Ads and Bing Ads Management, plus Conversion Rate Optimisation

RevOps SaaS

Openprise

Google Ads Management

Named testimonial available

HR SaaS

Sense HR

Google Ads and Bing Ads Management

Named testimonial available

Workforce technology

Sense

Google Ads and Bing Ads Management

Payments technology

Verifone

Google Ads and Bing Ads Management, plus Conversion Rate Optimisation

Insurance data SaaS

Quantemplate

Google Ads and Bing Ads Management

Promotion software

ViralSweep

Google Ads Management

Remote staffing

DistantJob

Google Ads and Bing Ads Management

Ecommerce platform

Storenvy

Google Ads Management

Software marketplace

Tekpon

Google Ads Management

Client names and trademarks remain the property of their respective owners. The relationships shown do not imply current engagement or endorsement.

Client perspective

What clients valued about the work.

It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.

Michael NiCMO, Openprise

I would highly recommend him to any SaaS B2B company.

Sat SindharManaging Director, Sense

A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.

Andrada VonhazMarketing Project Manager, Omniconvert

Your context matters

Prior results are most useful when the business problem is comparable.

More comparable

SaaS or B2B with a sales-assisted or higher-value funnel
Qualified demos and opportunities matter more than raw lead volume
Google Ads has meaningful spend or strategic importance
Your team can improve landing pages, tracking or CRM feedback
Leadership wants evidence for what to stop, test or scale

Less comparable

Ecommerce-first or low-value transactional acquisition
Very small budgets with limited commercial upside
Success is defined mainly by clicks, impressions or cheap form fills
Nothing outside the ad account can change
Previous results are expected to guarantee the same future outcome

The closer your commercial problem is to the first column, the more useful this prior experience is likely to be as evidence of fit.

A simple rule

If I cannot support the attribution, I do not make it.

A client relationship is one fact. A numerical result is another. I only connect the two when the attribution is documented.

SEO and AI Visibility are current services, but I will not present historical results for them until there is an attributable completed project I can responsibly publish.

Results questions

Read the proof with the right expectations.

Which services produced the numerical results shown here?

The published numerical proof comes from prior Google Ads and commercial search-growth work, including search-intent control, campaign restructuring, landing-page alignment, conversion-signal improvement and revenue-aware optimisation.

Are the numerical results attributed to the client cards?

No. Metrics and named client relationships remain separate unless a specific public attribution exists.

Are SEO and AI Visibility results included?

Not as historical numerical claims. SEO and AI Visibility are current services and methodologies. Verified outcomes should only be added after an attributable completed project.

Will the same results happen in another account?

No result can be guaranteed. Performance depends on demand, market, competition, budget, offer, baseline, landing pages, tracking, sales follow-up and implementation.

What is the best first engagement when performance is unclear?

Use the Search Diagnostic when the main Google Ads or SEO + AI Visibility constraint is unclear. It provides a focused diagnosis, prioritised findings and a 90-day roadmap for one selected track. Compare the current scope on the Pricing page.

Can Andrei manage Google Ads directly?

Yes. Google Ads Growth provides senior strategy and direct Google Ads management for teams that need ongoing ownership.

Where can I compare current services and prices?

Use the Services page and Pricing page for the current offer structure, scope and published prices.

What should I bring to a fit call?

Bring the main commercial problem, relevant search setup, approximate Google Ads spend where applicable, important landing pages, measurement limitations and what sales says about lead or demo quality.

Compare the evidence to your problem