Proof that paid search can create better SaaS pipeline.
Across B2B SaaS engagements, the work has produced stronger traffic quality, more conversions, and more qualified leads by focusing on intent, measurement, and landing page alignment.
Visible performance matters more than promises.
The point is not to sound impressive. It is to show that the work has repeatedly improved the metrics SaaS teams actually care about.
“Within 90 days, Andrei helped us cut CAC by 40% and double SQLs.”
Better results usually come from better alignment, not more noise.
SaaS paid search tends to perform better when buyer intent, landing pages, and downstream measurement support the same commercial goal.
Landing page lift
Clearer paths from search to page to booked call reduce friction and improve conversion quality.
Intent architecture
Brand, competitor, use-case, and feature campaigns are aligned to how buyers actually search.
Clean tracking
Optimisation is stronger when demos, SQLs, and CRM feedback shape what gets scaled.
Hands-on optimisation
Regular query mining, negative keyword work, testing, and bid refinement keep the account commercially useful.
Less wasted spend. Better signal. Stronger pipeline.
- Fewer unqualified clicks draining budget
- Stronger fit between keyword intent and offer
- Better visibility into what deserves more spend
- More confidence in demo and SQL quality
- Cleaner conversations between marketing and sales
- More reliable decisions around scaling and prioritisation
Brands I’ve supported across SaaS and growth-led businesses.
The service mix has included Google Ads management, Bing Ads management, and conversion-focused optimisation work.
ViralSweep.com
Service: Google Ads Management
Campaign support for a SaaS brand looking to turn paid search into a more useful growth channel.
DistantJob.com
Service: Google Ads and Bing Ads Management
Cross-platform paid search management with a focus on qualified lead generation and channel efficiency.
PeopleHR.com
Service: Google Ads, Bing Ads, and Conversion Rate Optimisation
Paid acquisition and landing page thinking working together to improve conversion quality.
Storenvy.com
Service: Google Ads Management
Search campaign management focused on clearer commercial intent and more efficient acquisition.
Verifone.com
Service: Google Ads, Bing Ads, and Conversion Rate Optimisation
Support across paid search and on-page conversion thinking to strengthen downstream performance.
OpenPriseTech.com
Service: Google Ads Management
B2B SaaS-focused paid search work designed to improve the quality and consistency of inbound demand.
sense.hr
Service: Google Ads and Bing Ads Management
Paid search support for HR-focused SaaS growth with stronger alignment to qualified lead goals.
sense.tech
Service: Google Ads and Bing Ads Management
Search campaign execution for a SaaS-focused brand with an emphasis on commercial relevance.
Quantemplate.com
Service: Google Ads and Bing Ads Management
Paid search management for a more complex B2B setup where signal quality matters.
Tekpon.com
Service: Google Ads Management
Search campaign management with a focus on efficient acquisition and stronger buyer alignment.
A simple path from account noise to commercial clarity.
Diagnose
I review search intent, campaign structure, tracking, and page relevance to find the real bottleneck.
Improve signal
I tighten targeting, remove waste, clarify what counts as a meaningful conversion, and align the offer path.
Scale carefully
I use the improved signal to make stronger decisions about budget, expansion, and what deserves more focus.
Let’s look at whether your SaaS setup has the same upside.
If you are already spending on Google Ads and know the channel could perform better, book a fit call and I’ll look at your current setup, friction points, and likely next moves.
Customers
ViralSweep.com
Google Ads Management
DistantJob.com
Google Ads and Bing Ads Management
PeopleHR.com
Service: Google Ads and Bing Ads Management, and Conversion Rate Optimisation
Storenvy.com
Google Ads Management
Verifone.com
Service: Google Ads and Bing Ads Management, and Conversion Rate Optimisation
OpenPriseTech.com
Google Ads Management
sense.hr
Google Ads and Bing Ads Management
sense.tech
Google Ads and Bing Ads Management
quantemplate.com
Service: Google Ads and Bing Ads Management
Tekpon.com
Google Ads Management