Previous work & results

Results matter. Context tells you whether they are relevant.

I’ve worked across B2B SaaS and growth-led businesses where search needed to influence more than clicks or form fills. The examples below focus on qualified demos, customer acquisition cost, pipeline and better commercial decisions.

Numerical outcomes and named client relationships are kept separate unless the attribution is publicly documented.

See selected outcomes Book a 30-minute fit call

Prior outcomes are evidence, not guarantees.

Since 2010 Hands-on paid search experience

B2B SaaS evidence Sales-assisted and higher-value funnels

Direct involvement Senior strategy close to the work

Commercial focus Pipeline, revenue and acquisition quality

Two evidence lanes

B2B SaaS outcomes and eCommerce methodology are shown separately.

I do not present B2B SaaS results as eCommerce results. The proof below keeps those contexts explicit.

B2B SaaS evidence

The selected numerical outcomes, named client relationships and testimonials on this page retain their original B2B SaaS or growth-led context.

Numerical outcomes remain unattributed to named clients unless that connection is documented.

Review the B2B SaaS evidence

eCommerce / retail methodology

The dedicated eCommerce case-study library is still being expanded. I do not reuse B2B SaaS performance claims as eCommerce proof.

The current eCommerce evidence is methodology, diagnostic structure and worked examples.

See the eCommerce Diagnostic

Selected outcomes

Evidence that reaches beyond the advertising dashboard.

These are selected prior outcomes, not universal benchmarks or promises for another account.

+312%

More qualified demos

Selected result over 90 days.

−47%

Lower customer acquisition cost

Selected result after restructuring.

$1.2M

Pipeline added

Selected revenue-aware search engagement.

+141%

More qualified leads

Selected prior engagement.

Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Metrics are not assigned to a named organisation unless that attribution is publicly documented. Prior outcomes do not guarantee future performance.

Behind the numbers

Better results usually came from fixing the system, not finding one clever tactic.

Sharper demand capture

Put more budget behind searches with real commercial intent.

Campaign structure, search terms and exclusions help separate useful demand from activity that only looks busy.

Better page alignment

Continue the same buyer conversation after the click.

The landing page needs to match the search, clarify the offer, provide proof and make the next step credible.

Better conversion signals

Teach the system what a useful outcome looks like.

Tracking and downstream context help distinguish form volume from qualified demos, opportunities and pipeline.

More disciplined scaling

Increase spend when stronger evidence supports it.

Budget decisions should follow commercial quality rather than surface conversion counts alone.

Selected client work

Companies I’ve worked with across SaaS and growth-led markets.

These names document professional relationships and the published service involved. They do not imply that the numerical outcomes above belong to that organisation.

HR SaaS

PeopleHR

Google Ads and Bing Ads Management, plus Conversion Rate Optimisation

RevOps SaaS

Openprise

Google Ads Management

Named testimonial available

HR SaaS

Sense HR

Google Ads and Bing Ads Management

Named testimonial available

Workforce technology

Sense

Google Ads and Bing Ads Management

Payments technology

Verifone

Google Ads and Bing Ads Management, plus Conversion Rate Optimisation

Insurance data SaaS

Quantemplate

Google Ads and Bing Ads Management

Promotion software

ViralSweep

Google Ads Management

Remote staffing

DistantJob

Google Ads and Bing Ads Management

eCommerce platform

Storenvy

Google Ads Management

Software marketplace

Tekpon

Google Ads Management

Client names and trademarks remain the property of their respective owners. The relationships shown do not imply current engagement or endorsement.

Client perspective

What clients valued about the work.

These testimonials describe the working relationship and decision support, not a guarantee of specific future outcomes.

It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.

Michael Ni CMO, Openprise

I would highly recommend him to any SaaS B2B company.

Sat Sindhar Managing Director, Sense

A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.

Andrada Vonhaz Marketing Project Manager, Omniconvert

Read the proof in context

Prior results are most useful when the underlying business problem is comparable.

The numerical evidence on this page is most relevant to B2B SaaS and sales-assisted or higher-value funnels.

Qualified demos and opportunities matter more than raw lead volume. Google Ads has meaningful spend or strategic importance. The team can improve landing pages, tracking or CRM feedback. Leadership wants evidence for what to stop, test or scale.

eCommerce is a current service area, but the numerical B2B SaaS outcomes above should not be interpreted as eCommerce performance evidence.

B2B SaaS / considered B2B Higher-value or sales-assisted buying journeys

Commercial lead quality matters Demos, opportunities and pipeline matter more than cheap form fills

Inputs can change Landing pages, tracking, CRM feedback or account structure can be improved

Decision support matters The goal is to know what to stop, test or scale

A simple rule

If I cannot support the attribution, I do not make it.

A client relationship is one fact. A numerical result is another. I only connect the two when the attribution is documented.

SEO and AI Visibility are current services, but I will not present historical results for them until there is an attributable completed project I can responsibly publish.

Results questions

Read the proof with the right expectations.

Which services produced the numerical results shown here?

The published numerical proof comes from prior Google Ads and commercial search-growth work, including search-intent control, campaign restructuring, landing-page alignment, conversion-signal improvement and revenue-aware optimisation.

Are the numerical results attributed to the client cards?

No. Metrics and named client relationships remain separate unless a specific public attribution exists.

Are SEO and AI Visibility results included?

Not as historical numerical claims. SEO and AI Visibility are current services and methodologies. Verified outcomes should only be added after an attributable completed project.

Will the same results happen in another account?

No result can be guaranteed. Performance depends on demand, market, competition, budget, offer, baseline, landing pages, tracking, sales follow-up and implementation.

What is the best first engagement when performance is unclear?

For B2B SaaS or search-growth work, use the Search Diagnostic when the main Google Ads or SEO + AI Visibility constraint is unclear. For eCommerce Google Ads, use the eCommerce Diagnostic.

Can Andrei manage Google Ads directly?

Yes. Google Ads Growth for B2B SaaS and Google Ads for eCommerce are the ongoing management routes.

Where can I compare current services and prices?

Use the Pricing page for the current B2B SaaS and eCommerce offer structure and published prices.

What should I bring to a fit call?

Bring the main commercial problem, relevant search setup, approximate Google Ads spend where applicable, important landing pages, measurement limitations and what sales or store economics say about acquisition quality.

Compare the evidence to your problem

Is your search problem similar enough to be worth a conversation?

Bring the current setup and the commercial outcome you are trying to improve. We can decide whether the sensible next step is ongoing work, a diagnostic or no engagement at all.

Book a 30-minute fit call Compare services and pricing