Google Ads management for SaaS and B2B
Make Google Ads learn from qualified pipeline—not just form fills.
Senior, hands-on Google Ads strategy and management for sales-assisted SaaS and B2B teams. The work connects search intent, campaign structure, landing pages, conversion signals, CRM feedback and budget decisions so paid search can produce better-qualified demos and more trustworthy commercial evidence.
- Paid-search experience since 2010
- Direct senior involvement
- Media spend stays in your account
Limited client capacity. The first call determines whether you need a diagnostic, advisory, hands-on management or another route.
Why SaaS Google Ads underperforms
The account can look efficient while sales sees weak demand.
SaaS paid search rarely fails because one bid was wrong. It fails when the system rewards volume without understanding buyer intent, page relevance or downstream quality.
Relevant keywords attract poor-fit visitors.
Category language can bring students, job seekers, competitors, researchers, tiny companies or buyers with no urgency, authority or budget.
Google optimises towards the easiest conversion.
When all form fills are treated equally, automated bidding learns to create more activity—not necessarily more qualified sales conversations.
The landing page breaks the search promise.
Valuable clicks lose momentum when the page is generic, proof is weak, the offer is unclear or the next step feels disconnected from the query.
Budget scales before the signal is trustworthy.
More spend magnifies weak intent, weak pages and weak measurement. It does not repair them.
Choose the right level of support
Do not buy hands-on management when the real need is diagnosis—or advice.
The three routes solve different ownership problems. The fit call identifies the smallest one that can produce a useful commercial decision.
SaaS Paid Search Revenue Diagnostic
A fixed-scope diagnosis of intent, campaigns, landing pages, tracking, CRM signal and budget allocation.
- Revenue-leak map
- Qualified-pipeline diagnosis
- 90-day improvement roadmap
Best before scaling, rebuilding or changing agency.
Google Ads Growth Advisory
Senior reviews, priorities and decision support for an internal marketer or agency that retains implementation responsibility.
- Account and pipeline reviews
- Prioritised experiments
- Page and tracking guidance
Execution remains with your team or agency.
Google Ads Growth Management
Direct strategy, management and optimisation when paid search needs consistent senior attention close to the account and commercial signal.
- Hands-on account management
- Intent, page and signal direction
- Commercial reporting and priorities
Media spend is paid directly through your own account.
The management system
From search query to qualified opportunity—without losing the commercial thread.
Each layer should continue the same buyer conversation and improve the signal available for bidding, budget allocation and leadership decisions.
Commercial intent
Separate buyer-ready, category, competitor, research and poor-fit demand.
Relevant promise
Reflect the problem and buying context instead of repeating generic product claims.
Message continuation
Match the search, answer objections, provide proof and make the next step credible.
Meaningful conversion
Distinguish form activity from validated demos, opportunities and downstream value.
Better decisions
Use sales quality and CRM outcomes to stop, test, protect or scale investment.
What hands-on management covers
Senior account work, with the surrounding conversion system kept in view.
Included in the agreed management scope
How the first 90 days work
Stabilise the signal before asking the account to scale.
The exact sequence depends on the account, but the work normally progresses from commercial context to diagnosis, implementation and pipeline learning.
Fit, access and commercial context
Clarify ICP, products, markets, deal value, sales motion, media spend, current conversions and the decisions leadership needs to make.
Account and signal diagnosis
Review structure, search terms, bids, budgets, pages, conversion actions, tracking and available CRM quality signals.
Priority implementation
Repair the constraints most likely to affect intent quality, message continuity, bidding inputs and budget confidence.
Learn from qualified outcomes
Review demos, opportunities, CAC and pipeline context; then refine, protect or scale investment based on stronger evidence.
Selected paid-search evidence
Proof that reaches beyond clicks and platform conversions.
More qualified demos
Selected result over 90 days.
Lower customer acquisition cost
Selected result after restructuring.
Pipeline added
Selected prior paid-search engagement.
More qualified leads
Selected prior engagement.
Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Metrics are not attributed to a named client unless that attribution is publicly documented. Prior outcomes do not guarantee future performance.
Client perspective
What SaaS leaders valued about the work.
Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.
Focused Google Ads projects
Solve one structural problem without buying an ongoing engagement.
These projects are useful before a rebuild, agency hand-off, budget increase, tracking implementation or landing-page redesign.
Search Intent Architecture Sprint
Map buyer-ready, category, competitor, research and poor-fit demand to campaign structure, negatives, pages and budget logic.
CRM Signal and Offline Conversion Sprint
Define the conversion hierarchy and feedback loop between front-end actions, CRM stages and Google Ads optimisation.
Landing Page and Paid Search Alignment Sprint
Improve message match, proof, offer clarity, objections and the next step for valuable paid-search traffic.
Fit requirements
Better fit creates better account decisions—and a more useful first call.
Likely a strong fit
- SaaS or B2B with a sales-assisted or higher-value funnel
- Commercial search already matters or deserves serious investment
- Leadership values qualified demos, opportunities, CAC and pipeline
- The team can improve landing pages, tracking and CRM feedback
- There is enough data and context to make useful decisions
Probably not the right fit
- Ecommerce-first acquisition or lead volume at any cost
- Very small budgets with limited commercial upside
- Basic maintenance without access to commercial context
- Teams unwilling to change weak pages or measurement
- Requests for guaranteed revenue, CAC or instant scaling
Google Ads management questions
Clear answers before you book.
How much does Google Ads management cost?
Google Ads Growth Management starts from €3,000 per month. Final scope depends on markets, account complexity, landing pages, measurement maturity and the level of direct implementation required. Media spend is separate.
What is the difference between advisory and management?
Google Ads Growth Advisory costs €1,500 per month and is designed for teams or agencies that retain implementation responsibility. Google Ads Growth Management starts from €3,000 per month and includes direct account strategy, management and ongoing optimisation.
Should we start with management or the diagnostic?
Start with the SaaS Paid Search Revenue Diagnostic when the commercial bottleneck is unclear, confidence in tracking or lead quality is low, or the team is considering a rebuild, scale-up or agency change. Start with management when the priority and ownership need are already clear.
Is Google Ads media spend included?
No. Media spend is paid directly through your own Google Ads account and is separate from advisory, diagnostic or management fees.
Do you work inside our existing account?
Usually, yes. The account should remain owned by your company. Access, implementation rights and responsibilities are agreed before work begins.
Do you need CRM access?
Not always. However, the work is stronger when qualified demos, opportunities, pipeline or revenue stages can be reviewed. The objective is not identical reporting across every system; it is decision-grade evidence about paid-search quality.
Can you implement GA4, GTM or offline conversions?
Guidance, architecture and agreed implementation can be included depending on scope. Complex CRM engineering, development or data work may require collaboration with your internal team or another specialist.
How quickly should we expect results?
There is no responsible universal timeline. Some structural and tracking improvements can be made quickly, while meaningful pipeline learning may take longer because SaaS sales cycles, conversion volume and CRM feedback differ. The first objective is to improve the quality of decisions, not manufacture a short-term promise.
Can results or CAC improvements be guaranteed?
No. Performance depends on demand, market, competition, offer, budget, account baseline, pages, tracking, sales follow-up and implementation. Prior results demonstrate experience, not a guaranteed future outcome.
What should I bring to the first call?
Bring the commercial bottleneck, approximate monthly spend, important campaigns and landing pages, primary conversion actions, CRM setup and what sales says about lead or demo quality. Account access is not normally required for the first conversation.
Make the next Google Ads decision from stronger commercial evidence.
Bring the account, the bottleneck and what sales says about lead quality. In 30 minutes, we can decide whether you need a diagnostic, €1,500/month advisory, hands-on management from €3,000/month—or another route.
Prefer email? andrei@andreivisan.com