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Pricing for B2B SaaS

Simple engagement options for SaaS growth.

A lower-risk starting point, ongoing growth support, or a custom engagement for more complex setups. Choose the level of support that fits your stage, complexity, and growth goals.

Short, clear options No bloated package language Hands-on consultant support Built for qualified pipeline
What you are paying for

Not account activity for its own sake.

You are paying for better signal, better decisions, and a clearer path from spend to pipeline.

Search intent strategy

Better focus on the demand most likely to become qualified pipeline.

Measurement clarity

Cleaner conversion data so decisions are based on signal, not guesswork.

Faster commercial learning

Clearer decisions on what to scale, fix, test, or cut.

Hands-on execution

Direct involvement, fewer layers, and tighter alignment between strategy and action.

Choose the right starting point

Short, clear options.

Start with clarity, move into ongoing growth support, or choose a more custom engagement if your setup is more complex.

Good first step

Paid Search Diagnostic

For SaaS teams that want clarity before committing to ongoing work.

€1,000one-time starting point
  • Account review
  • Tracking check
  • Landing page ideas
  • 90-day plan

Best if you want to know what to fix first.

Book a fit call
Best fit for most

Growth Advisory + Execution

For SaaS teams that need better signal, sharper targeting, and better pipeline quality.

From €3,000per month
  • Strategy + execution
  • Cleaner data
  • Sharper targeting
  • Exec-ready reporting

Best for active accounts that need stronger performance.

See which fits
Custom scope

Scale Engagement

For multi-market or more complex SaaS growth setups that need careful expansion.

Customscope-based
  • Expansion support
  • CRM signals
  • Growth testing
  • Strategic guidance

Best for teams ready to scale carefully.

Discuss your setup
90-day decision confidence

The goal is better signal before bigger commitment.

The first 90 days are there to establish whether Google Ads can become a stronger revenue channel for your SaaS. If the leading indicators are not moving in the right direction, I reset the plan before continuing.

1

Days 1–30

Audit the account, pressure-test tracking, review landing pages, and identify the main commercial bottlenecks.

2

Days 31–60

Improve signal quality, tighten targeting, and start testing the changes most likely to affect qualified pipeline.

3

Days 61–90

Review traction, decide what deserves more budget, and clarify whether the channel should scale, refine, or pause.

What this work is meant to improve

Less noise. Better decisions. Stronger pipeline.

A pricing page should still sell the outcome, not just list the package.

  • Clearer attribution across paid search and downstream outcomes
  • Stronger demo quality, not just more lead volume
  • Better visibility into which intent is worth paying for
  • Fewer wasted cycles on poor-fit traffic
  • More confidence in where to scale and where not to
  • Cleaner conversations around spend, pipeline, and revenue impact
Who this is for

A quick way to see if this is likely to be a strong fit.

Better qualification saves time and creates better conversations on both sides.

Best fit

  • SaaS businesses where demo quality matters
  • Sales-assisted funnels or higher-value deals
  • Monthly ad spend typically above €5k
  • Teams willing to improve tracking and landing pages
  • Leaders who want clearer decisions from paid search

Not ideal fit

  • Basic account maintenance only
  • Lead volume at any cost
  • Ecommerce-first business models
  • Very small budgets with limited upside
  • Teams unwilling to touch measurement or pages
Most common reason to start

You are already spending, and you know the channel could perform better.

But the signal, quality, or scaling path is still unclear.

How it starts

A simple path from conversation to next step.

1

Book a fit call

I look at your setup, goals, and where the friction seems to be.

2

Assess the bottleneck

I identify whether the issue is signal, targeting, page relevance, or scale readiness.

3

Choose the right engagement

Diagnostic, ongoing growth work, or a more custom scale engagement.

Common questions

Clear answers before you decide.

Do you require a minimum term?
For ongoing engagements, I usually recommend an initial 90-day period so there is enough time to diagnose issues, improve signal quality, and establish whether the channel is moving in the right direction.
What ad budgets do you usually work with?
Most often, SaaS teams spending €5k to €100k+ per month. The service fee covers strategic and execution work, not media spend itself.
Do you build landing pages too?
Yes. Either directly, or through clear direction for your internal team. In many cases, improving paid performance means improving the page experience too.
Do you work with CRM data and offline conversions?
Yes. Where needed, I help connect paid search performance to CRM and downstream sales signals so optimisation decisions are based on better-quality data.
How many clients do you take on?
A limited number. The work is hands-on and strategic, so I keep the client load intentionally small.
Ready to choose the right starting point?

Let’s look at what actually fits your SaaS business.

Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and the right next step based on your stage, spend, and growth goals.