Pricing for B2B SaaS and eCommerce
Start with the smallest service that can solve the problem.
B2B SaaS services use published baseline packages. Google Ads for eCommerce is priced separately through the calculator below.
Choose the route that matches how your business sells. If the problem is unclear, start with the current setup and commercial goal.
B2B SaaS: Google Ads €1,800/month · SEO + AI Visibility €1,500/month · Integrated Search Growth €3,000/month · Diagnostic €1,500 once
eCommerce: Google Ads from €1,500/month + one-time onboarding from €750
B2B SaaS pricing
What needs to work better?
B2B SaaS paid search
Google Ads Growth
€1,800per month
Choose this when Google Ads is the immediate problem.
Improve search intent, campaigns, landing-page alignment, conversion signals and the connection between paid search and qualified pipeline.
- Direct Google Ads management
- Search terms, budgets and experiments
- Landing-page and conversion-signal guidance
- Commercial reporting and priorities
Best when: Google Ads is active or ready to launch and qualified opportunities matter more than raw lead volume.
Organic + AI discovery
SEO + AI Visibility
€1,500per month
Choose this when buyers struggle to find or understand you.
Improve commercial pages, organic discovery and the information AI-assisted search systems can understand and reference.
- Commercial-page SEO
- Buyer questions and answer clarity
- Entity, evidence and schema improvements
- Internal links and visibility monitoring
Best when: important commercial pages need stronger organic or AI-assisted discovery.
Connected search
Integrated Search Growth
€3,000per month
Choose this when paid, organic and AI-assisted discovery influence the same buyer journey.
Use one buyer-intent model, commercial-page roadmap and measurement approach across Google Ads, SEO and AI Visibility.
- Google Ads management
- Commercial SEO + AI Visibility
- One shared buyer-intent roadmap
- One commercial priority and measurement cadence
Best when: separating paid and organic decisions creates duplicated work or conflicting priorities.
€300/month lower than buying the B2B SaaS Google Ads Growth and SEO + AI Visibility packages separately.
When the problem is unclear
Search Diagnostic
€1,500one-time
Choose this when you know something is wrong, but not where the constraint is.
Pick one track: Google Ads or SEO + AI Visibility.
- Current-state review
- Commercial bottleneck diagnosis
- Prioritised 90-day roadmap
- Readout and implementation hand-off
The diagnostic is optional.
If the right ongoing service is already clear, you do not need to buy it first.
50% of the diagnostic fee is credited if the matching ongoing service starts within 30 days.
B2B SaaS decision guide
Use one question.
“Google Ads is spending money, but the commercial result is unclear.”
→ Google Ads Growth“Buyers are not finding or understanding us through search.”
→ SEO + AI Visibility“Paid search and organic discovery influence the same buyers.”
→ Integrated Search Growth“We do not know which problem is actually limiting growth.”
→ Search DiagnosticYou do not need to diagnose the channel before the fit call. Bring the problem.
What you are paying for
Senior decisions, not more marketing activity.
Direct involvement
You work with Andrei.
Strategy and important decisions are not sold by a senior consultant and handed to a junior account team.
Commercial priorities
The work follows the business problem.
Search intent, pages, measurement and pipeline matter more than producing activity for its own sake.
Clear next actions
Know what to fix, stop, test or scale.
Recommendations should leave the team with a clearer decision, not another dashboard.
B2B SaaS scope
Know what the published B2B SaaS prices cover.
Included within the agreed baseline
- Senior strategy and direct involvement
- Agreed analysis and prioritisation
- Implementation within the defined scope
- Commercially focused reporting
- Collaboration with relevant internal teams
- Clear responsibilities and decision cadence
Separate or custom-scoped
- Google Ads media spend
- Third-party platform costs
- Multiple additional accounts or domains
- Large-scale development
- Unlimited design work
- Mass content production
- Backlink campaigns
- Unusually complex analytics or data engineering
- Substantial additional markets or brands
If the scope materially changes, the price is agreed before the additional work begins.
B2B SaaS evidence
Pricing only matters if the work can influence the commercial outcome.
More qualified demos in a selected 90-day engagement
Lower customer acquisition cost after restructuring
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
“Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
The examples above come from B2B SaaS engagements, not eCommerce work. Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Prior outcomes do not guarantee future performance.
No complicated buying process
Start with a 30-minute conversation.
Bring the problem
Tell Andrei what is happening, the relevant channel, approximate spend where applicable, and what the commercial numbers are showing.
Choose the smallest sensible scope
Decide whether the next step is Google Ads Growth for B2B SaaS, SEO + AI Visibility, Integrated Search Growth, Google Ads for eCommerce, a Search Diagnostic or no engagement.
Agree the start
If there is a fit, confirm scope, responsibilities, access, priorities and any custom requirements.
No account access is normally needed before the first conversation.
Pricing questions for both routes
Clear answers before you choose.
How much does Google Ads management for B2B SaaS cost?
Google Ads Growth for B2B SaaS costs €1,800/month for the published baseline scope. Google Ads media spend is separate.
How much does Google Ads management for eCommerce cost?
Google Ads for eCommerce starts from €1,500/month plus €750 one-time onboarding. Use the eCommerce pricing calculator below to estimate the management fee and onboarding cost from account complexity. Accounts beyond the published calculator limits are custom-scoped.
Is Google Ads media spend included?
No. For both B2B SaaS and eCommerce services, media spend is paid directly through the client’s Google Ads account.
How much does SEO + AI Visibility cost?
SEO + AI Visibility costs €1,500/month for one domain and agreed priority commercial pages.
What does Integrated Search Growth cost?
Integrated Search Growth costs €3,000/month for the published baseline scope across one Google Ads account, one domain and agreed priority markets and pages.
Why does Integrated Search Growth cost less than buying both services separately?
The B2B SaaS Google Ads Growth and SEO + AI Visibility packages total €3,300. Integrated Search Growth costs €3,000 because research, page planning, evidence and the decision cadence share scope.
Is the Search Diagnostic required?
No. It is optional. Use it when the bottleneck is unclear. If the correct ongoing service is already obvious, you can start there.
What does the Search Diagnostic cost?
The Search Diagnostic costs €1,500 one-time for one selected track: Google Ads or SEO + AI Visibility.
When can the published price change?
For eCommerce, the estimate changes with monthly spend, catalogue size, markets, feeds and onboarding work. Other published prices change when work materially expands beyond the baseline, such as multiple accounts, domains, brands, markets or unusually complex implementation.
Can I hire Andrei only for Google Ads?
Yes. Google Ads Growth for B2B SaaS and Google Ads for eCommerce are standalone services.
Can I hire Andrei only for SEO + AI Visibility?
Yes. SEO + AI Visibility is a standalone service.
Do the services guarantee pipeline, rankings, ROAS or AI citations?
No. Outcomes depend on the market, offer, products, competition, budget, baseline, implementation, tracking and commercial follow-up. Search engines and AI platforms also control rankings, inclusion and citations.
What happens on the first call?
We clarify the commercial problem and decide whether the smallest sensible next step is an ongoing service, the eCommerce scope, a diagnostic or no engagement.
Google Ads for eCommerce pricing
Estimate your management fee.
This calculator is for eCommerce stores and is separate from the B2B SaaS pricing model. Pricing depends on account complexity, not simply a percentage of ad spend. Add your monthly media budget, catalogue size, markets and setup condition to get an estimated management fee and one-time onboarding cost.
Google media spend is separate and paid directly to Google.
What’s included
The €1,500 monthly base covers one Google Ads account, one primary market, one primary Merchant Center / feed setup, up to €10,000 monthly media spend and up to 500 active SKUs.
Not included by default
- Google media spend
- Website development
- Large-scale product-data entry
- Photography / video production
- Feed-management software subscriptions
- Meta Ads
- Email marketing
- Custom analytics engineering
Complex implementation can be scoped separately.
What one-time onboarding covers
The €750 base onboarding fee prepares the account, feed, measurement and commercial context for ongoing management.
- Account and commercial review
- Google Ads structure review
- Merchant Center and feed review
- Purchase tracking QA
- Unit economics setup
- Initial product segmentation
- Initial optimisation or restructure plan
Choose with context
Not sure whether a package or calculator estimate fits?
You do not need to arrive with the right route selected.
Bring the current setup, the problem you are trying to solve and the commercial outcome you need to improve. We can decide which route makes sense.
Including no engagement if there is not a fit.