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Pricing for SaaS and B2B SaaS

Simple Google Ads engagement options for SaaS growth.

Choose a lower-risk diagnostic, ongoing growth support, or a custom engagement for more complex paid search setups. Each option is built around clearer signal, better decisions, and stronger qualified pipeline.

Book a fit call Email Andrei
EUR 1,000
Paid Search Diagnostic starting point
From EUR 3,000/month
Growth Advisory and Execution
From EUR 850/month
Minimal account health support
Custom
Scale engagement for complex setups
  1. 01 Need clarity? Start with a diagnostic if you want to know what to fix before committing.
  2. 02 Need growth work? Use ongoing execution when the account should be performing better.
  3. 03 Need focused help? Choose a landing page review or light account oversight for a narrower problem.
  4. 04 Need scale? Use a custom scope when markets, CRM signals, or growth plans are more complex.

Quick facts

Clear facts for buyers, search, and AI summaries.

This page summarizes the Google Ads consulting options, prices, fit, and next step for SaaS and B2B SaaS teams.

Consultant
Andrei Visan, Google Ads consultant for SaaS and B2B SaaS companies.
Main service
Google Ads strategy, execution, tracking, landing page thinking, and pipeline quality improvement.
Starting option
Paid Search Diagnostic from EUR 1,000.
Ongoing option
Growth Advisory and Execution from EUR 3,000 per month.
Additional options
Landing Page Conversion Review from EUR 1,000 and Minimal Account Health and Management from EUR 850 per month.
Contact
Book a fit call or email andrei@andreivisan.com.

Choose the right starting point

Three core ways to work together.

Start with clarity, move into ongoing growth support, or choose a more custom engagement if your setup is more complex.

Good first step

Paid Search Diagnostic

For SaaS teams that want clarity before committing to ongoing work.

EUR 1,000 One-time starting point.
  • Account review
  • Tracking check
  • Landing page ideas
  • 90-day action plan

Best if you want to know what to fix first.

Book a fit call
Best fit for most

Growth Advisory + Execution

For SaaS teams that need better signal, sharper targeting, and stronger pipeline quality.

From EUR 3,000 Per month.
  • Strategy and execution
  • Cleaner data
  • Sharper targeting
  • Exec-ready reporting

Best for active accounts that need stronger performance.

See which fits
Custom scope

Scale Engagement

For multi-market or more complex SaaS growth setups that need careful expansion.

Custom Scope-based.
  • Expansion support
  • CRM signal integration
  • Growth testing
  • Strategic guidance

Best for teams ready to scale carefully.

Discuss your setup

Additional services

Focused reviews and lighter support.

Smaller-scope help for teams that do not need a full growth engagement.

Focused review

Landing Page Conversion Review

For SaaS teams that need to understand why one important landing page is not converting.

From EUR 1,000 One-time review.
  • Friction analysis
  • Page structure review
  • Element order review
  • CRO recommendations report

Best if you want to improve one important page before broader work.

Ask about this review
Light support

Minimal Account Health and Management

For teams that need light account oversight without a full growth engagement.

From EUR 850 Per month.
  • Basic account checks
  • Light optimization
  • Issue spotting
  • Simple monthly notes

Best if you need stability and visibility, not full strategic support.

Ask about light support

What you are paying for

Not account activity for its own sake.

You are paying for better signal, better decisions, and a clearer path from spend to pipeline.

Search intent strategy

Better focus on the demand most likely to become qualified pipeline.

Measurement clarity

Cleaner conversion data so decisions are based on signal, not guesswork.

Faster commercial learning

Clearer decisions on what to scale, fix, test, or cut.

Hands-on execution

Direct involvement, fewer layers, and tighter alignment between strategy and action.

90-day decision confidence

The goal is better signal before bigger commitment.

The first 90 days are there to establish whether Google Ads can become a stronger revenue channel for your SaaS. If the leading indicators are not moving in the right direction, the plan should change before spend simply increases.

1

Days 1-30

Audit the account, pressure-test tracking, review landing pages, and identify the main commercial bottlenecks.

2

Days 31-60

Improve signal quality, tighten targeting, and test the changes most likely to affect qualified pipeline.

3

Days 61-90

Review traction, decide what deserves more budget, and clarify whether the channel should scale, refine, or pause.

What this work is meant to improve

Less noise. Better decisions. Stronger pipeline.

A pricing page should still sell the outcome, not just list the package.

  • Clearer attribution across paid search and downstream outcomes.
  • Stronger demo quality, not just more lead volume.
  • Better visibility into which intent is worth paying for.
  • Fewer wasted cycles on poor-fit traffic.
  • More confidence in where to scale and where not to.
  • Cleaner conversations around spend, pipeline, and revenue impact.

Who this is for

A quick way to see if this is likely to be a strong fit.

Better qualification saves time and creates better conversations on both sides.

Best fit

  • SaaS businesses where demo quality matters.
  • Sales-assisted funnels or higher-value deals.
  • Monthly ad spend typically above EUR 5k.
  • Teams willing to improve tracking and landing pages.
  • Leaders who want clearer decisions from paid search.

Not an ideal fit

  • Lead volume at any cost.
  • Ecommerce-first business models.
  • Very small budgets with limited upside.
  • Teams unwilling to touch measurement or pages.
  • Basic account maintenance only, unless light support is the intended scope.

Most common reason to start

You are already spending on Google Ads, and you know the channel could perform better, but the signal, quality, or scaling path is still unclear.

How it starts

A simple path from conversation to next step.

1

Book a fit call

I look at your setup, goals, and where the friction seems to be.

2

Assess the bottleneck

I identify whether the issue is signal, targeting, page relevance, or scale readiness.

3

Choose the engagement

Start with a diagnostic, ongoing growth work, or a more custom scale engagement.

Common questions

Clear answers before you decide.

Do you require a minimum term?
For ongoing engagements, I usually recommend an initial 90-day period so there is enough time to diagnose issues, improve signal quality, and establish whether the channel is moving in the right direction.
What ad budgets do you usually work with?
Most often, SaaS teams spending EUR 5k to EUR 100k+ per month. The service fee covers strategic and execution work, not media spend itself.
Do you build landing pages too?
Yes. Either directly, or through clear direction for your internal team. In many cases, improving paid performance means improving the page experience too.
Do you work with CRM data and offline conversions?
Yes. Where needed, I help connect paid search performance to CRM and downstream sales signals so optimization decisions are based on better-quality data.
How many clients do you take on?
A limited number. The work is hands-on and strategic, so I keep the client load intentionally small.

Ready to choose the right starting point?

Let me look at what actually fits your SaaS business.

Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and the right next step based on your stage, spend, and growth goals.

Book a fit call See homepage overview

Book directly

Choose a time that works for you.

Use the calendar below to book a 30-minute fit call about your SaaS paid search setup, pricing options, and the most useful next step.

Prefer to open the calendar in a new tab? Use the Book a fit call buttons above, or visit cal.com/andreivisan/30min.