eCommerce resource hub
eCommerce Google Ads guides, calculators and playbooks.
Find practical resources for product feeds, Shopping, Performance Max, purchase tracking and acquisition economics. Start with the problem you see in the account or store.
Educational guides and methods. Examples are not client-performance claims.
eCommerce resource hub
Start with the part of the account that needs attention.
Choose the area you need to improve.
Product data
Eligibility issues, weak titles or product variants.
Campaign structure
Performance Max, Standard Shopping and campaign control.
Purchase measurement
Incorrect values, transaction IDs, currency or duplicate signals.
Profitability
Margins, returns, fulfilment and acquisition allowances.
Merchant Center and product feeds.
Stable product IDs, clear variant data, accurate availability and useful product information affect eligibility and matching. Fix catalogue problems before asking campaign changes to compensate for them.
Performance Max and Standard Shopping.
Choose a structure around reliable data, the control you need and the job the campaign must do. A platform label does not tell you whether the setup fits your account.
Purchase tracking before bidding conclusions.
Review transaction IDs, value, currency and duplicate conversions before relying on the efficiency the platform reports. The guide explains the measurement foundations that support purchase-based decisions.
Work out what an order can afford.
Revenue and contribution are different. Product costs, returns, delivery and other variable costs affect the amount a business can afford to spend acquiring an order.
Account checks and catalogue-specific playbooks.
41-point account checklist
Review economics, measurement, campaigns, product pages and checkout.
Fashion eCommerce
Consider variant-level stock, returns and product information that helps customers choose.
Home & garden
Account for delivery economics, product detail and seasonality.
Pet stores
Consider species, life-stage, pack-size and repeat-purchase assumptions.
About these resources.
Written by Andrei Visan, with hands-on Google Ads experience since 2010. These guides explain diagnostic methods and educational examples; they do not claim specific client results.
If several issues compete for attention, the €650 eCommerce Diagnostic helps prioritise the next actions. Explore ongoing Google Ads management when ownership is already the clear need.
Let’s talk about your business.
Tell me what you want to improve. We can decide whether the work fits and which next step makes sense.