eCommerce Google Ads resource hub
Fix the part of Google Ads that is actually limiting profitable growth.
Practical guides, calculators and playbooks for product feeds, Shopping, Performance Max, purchase tracking, profitability and the store experience after the click.
Start with the problem you already see. If the account has several competing problems, the diagnostic turns the review into a prioritised action plan.
Start here
Which problem looks most familiar?
Pick the constraint first. The right guide depends on what is breaking the acquisition system.
Product data is messy
Eligibility issues, weak product titles, broken variants or unclear Merchant Center diagnostics.
Go to feed resources →Campaign structure is unclear
Performance Max, Standard Shopping and campaign control are competing for the same learning job.
Compare campaign structures →Purchase data is unreliable
Revenue, transaction IDs, currency or duplicate conversions may be teaching Google the wrong economics.
Fix purchase measurement →ROAS looks good, profit does not
Revenue can hide margin, returns, fulfilment costs and unrealistic acquisition allowances.
Work out the economics →Product data
Merchant Center and product feeds shape what Google can sell.
Fix the catalogue before asking the campaign to solve the catalogue.
Product IDs, variants, titles, availability and Merchant Center eligibility affect how reliably Google can match products to demand.
- Stable product IDs and variant logic
- Eligibility and Merchant Center diagnostics
- Product information that supports matching and choice
Campaign structure
Performance Max or Standard Shopping?
Choose the structure around the learning job, not the platform label.
The right setup depends on the data you trust, the control you need and the commercial problem the campaign must solve.
Purchase measurement
Google can only optimise toward the purchase data you send back.
Clean revenue signals before judging bidding.
Transaction IDs, values, currency and duplicate conversion signals are foundational. If those inputs are wrong, platform efficiency can look healthier than the underlying acquisition system.
Profitability
Revenue is not the same as contribution.
Work out what an order can afford before setting acquisition targets.
Margin, returns, fulfilment and other costs can make a strong-looking ROAS commercially weak.
Too many possible fixes?
Turn the account review into one prioritised roadmap.
If the store has feed issues, tracking uncertainty, campaign-structure questions and unclear profitability at the same time, the €650 diagnostic is designed to separate the urgent from the merely interesting.
Store performance
The account is only one part of the acquisition system.
Product pages, delivery information and checkout friction can limit paid acquisition after the click.
41-Point Account Checklist
Review the path from economics and measurement to product pages and checkout.
Use the 41-point checklistNiche playbooks
Different catalogues create different acquisition constraints.
Stock, delivery, returns, repeat purchase and product choice change what “good performance” means.
Google Ads for Fashion eCommerce
Variant-level stock, returns economics and product pages that help buyers choose the right size.
Read the fashion playbookGoogle Ads for Home & Garden
Product detail, delivery economics and seasonal demand. Bulky orders and small accessories cannot share every assumption.
Read the home & garden playbookGoogle Ads for Pet Stores
Species, life-stage and pack-size information, with repeat-purchase assumptions grounded in real customer behaviour.
Read the pet-store playbookWhen the guides are not enough
Stop guessing which fix should come first.
If the account still leaves you with several competing priorities, the €650 diagnostic turns the review into a prioritised action roadmap across economics, measurement, feeds, campaigns and store experience.