Free account review framework
41-point eCommerce Google Ads audit checklist.
Review order economics, purchase measurement, Merchant Center, product feeds, campaigns, the store and reporting. Use the interactive checklist or its printable version without an email signup.
41 checks · Seven areas · No email signup
41 checks · seven areas
Review the whole path from economics to action.
Check evidence, not just boxes.
Work through a representative product and purchase journey before assuming the whole account is healthy. Tick an item only when you can support it, and record the observation, risk, owner and next action separately.
The checklist is a starting framework. It is not proof that every account-specific issue has been found. The useful outcome is a prioritised 30/60/90-day action plan.
Keep a printable review record.
Thank you. The printable checklist is opening or downloading. To review the findings in your account, see the €650 diagnostic.
Interactive review
Work through all 41 checks.
Your progress updates as you tick items. The checks are grouped by the part of the acquisition system they test.
Economics
Define the commercial limits before judging campaign performance.
Measurement
Make sure purchase data is reliable enough to support bidding decisions.
Merchant Center
Check account health, store consistency and ownership of data sources.
Product feed
Check the catalogue data Google uses to understand and match products.
Campaigns and demand
Give campaigns clear commercial jobs and align spend with economic limits.
Store and products
Review the experience after the click, not only the advertising account.
Reporting and action
Separate facts from hypotheses, then turn findings into owned actions.
Follow up where the evidence is weak.
Need to decide what to fix first?
The €650 eCommerce Diagnostic reviews the wider account and turns the evidence into a prioritised roadmap and review call. Ongoing management is scoped around catalogue, markets and implementation needs.
Written by Andrei Visan.
I’ve worked hands-on with Google Ads since 2010. This resource explains a diagnostic approach, not a claim of specific client results.
Find the next useful account action.
Bring the store and the acquisition problem. We can confirm whether the €650 diagnostic or another next step fits.