I work across Google Ads, commercial SEO, AI Visibility, landing pages and measurement for B2B SaaS and eCommerce businesses.
Along the way, I come across tools that can make parts of that work easier.
This page collects the ones that are most relevant to the problems I regularly see.
I don’t list software simply because an affiliate programme exists. The right tool depends on the problem you are trying to solve, your existing stack and how your team actually works.
Start with the problem
What are you trying to improve?
Choose the problem first. Then evaluate whether another tool is actually the right solution.
Core recommendations
Tools closest to the work I do
These are the tools with the strongest connection to the acquisition, conversion and measurement problems I regularly work on.
Attribution
Connect marketing activity to the leads it actually creates
WhatConverts
Best for: Lead attribution and source trackingMarketing platforms can tell you that a conversion happened without giving you enough information about whether that conversion became commercially useful.
WhatConverts is worth evaluating when you need a clearer connection between marketing activity and the calls, forms, chats, appointments or other leads it produces.
Consider it when:
- You need more granular lead-source attribution.
- Several conversion types need to be tracked.
- Marketing and sales disagree about which campaigns generate useful leads.
- You want visibility beyond basic platform conversion counts.
May be unnecessary when:
- Your CRM and analytics setup already provides reliable source-to-revenue attribution.
- You only need very basic conversion tracking.
Landing pages
Build focused experiences for paid traffic
Sending every campaign to the main website is not always the right answer. Dedicated landing-page tools can make campaign-specific page creation and experimentation easier.
Unbounce
Best for: Paid-media teams and experimentationUnbounce is worth evaluating when landing pages are an ongoing part of your acquisition process and the marketing team needs more control over building and testing campaign-specific experiences.
Consider it when:
- You run meaningful paid traffic.
- You frequently need campaign-specific landing pages.
- You want marketers to create pages without relying on development for every change.
- Testing and iteration are important.
May be unnecessary when:
Your existing CMS already makes page creation and experimentation easy.
Leadpages
Best for: Straightforward no-code page creationLeadpages operates in a similar category but is worth evaluating when simplicity and speed of page creation matter more than building a sophisticated experimentation workflow.
Consider it when:
- You want to build landing pages without coding.
- Speed and ease of use matter.
- Your existing website makes campaign-page creation unnecessarily difficult.
Don’t choose based on a generic “best landing-page builder” ranking. Choose based on the pages you actually need to build, who will maintain them and how important experimentation is to your acquisition process.
AI visibility
Monitor where your brand appears in AI-assisted research
Rank Prompt
Best for: AI visibility monitoringAI Visibility should not be reduced to manually checking a few prompts and taking screenshots.
Useful monitoring requires a defined question set, repeated observations and enough context to understand where your company appears, where competitors appear and which sources are being referenced.
Rank Prompt is one tool worth evaluating for that measurement layer.
Consider it when:
- You want a repeatable AI Visibility baseline.
- You need to monitor brand mentions and citations.
- You want something more systematic than manually checking prompts.
Need strategy, not just monitoring?
Explore AI Visibility servicesAd creative
Increase creative output when production becomes the bottleneck
AdCreative.ai
Best for: High-volume paid creativeCreative production can become a constraint when campaigns need more concepts, formats, product visuals or variations than the existing design workflow can produce efficiently.
AdCreative.ai is worth evaluating when AI-assisted creative production could help increase testing velocity.
For my audience, I see the strongest potential fit with eCommerce advertisers and teams running campaigns where creative volume matters.
Consider it when:
- You need more creative variations.
- You run visual paid-media campaigns.
- Design capacity limits testing speed.
- You want to explore AI-assisted creative workflows.
Supporting stack
Sales, email and follow-up tools
These sit slightly further from my core search work, but they may be useful depending on how your acquisition and sales process operates.
Amplemarket
Best for: Structured B2B outbound
Worth evaluating when outbound prospecting is an intentional part of the go-to-market system rather than an occasional batch of cold emails.
Explore AmplemarketFathom
Best for: Meeting capture and sales-call insight
Sales conversations contain valuable customer language, questions and objections. Fathom can make those conversations easier to capture, search and revisit.
Explore FathomInboxAlly
Best for: Email deliverability
Worth investigating when legitimate campaigns struggle with sender reputation or inbox placement and deliverability has become a real commercial constraint.
Test your email placementGetResponse
Best for: Email marketing and automation
Relevant when lead nurturing needs to continue after the original search, ad click or form submission.
Explore GetResponseWATI
Best for: WhatsApp-based sales and communication
Worth evaluating where WhatsApp is already an important part of the buying, sales or customer-support journey.
Explore WATIMarketerHire
Best for: Additional marketing capacity
Sometimes the constraint is not software. It is execution capacity. MarketerHire may be worth evaluating when the work is understood but the team needs additional specialist support.
Explore MarketerHireHow I choose
I look for relevance before commission
A useful tool should solve a real business problem, fit the type of companies I work with and have a clear role inside the wider acquisition or customer journey.
Problem fit
The tool should solve a problem the audience actually has.
Expertise fit
It should connect naturally to acquisition, conversion, measurement or customer decision-making.
Editorial value
I should be able to explain when the tool is useful, when it is not and what to consider before choosing it.
Transparency
Affiliate relationships should be disclosed clearly rather than hidden behind the recommendation.
I also separate software from strategy. Buying another platform does not automatically fix weak positioning, low-quality traffic, unclear landing pages, poor measurement or an offer buyers do not want.
Already know what you need?
Use the recommendations above to evaluate the relevant software.
Know something is underperforming, but not why?
That is usually a strategy problem before it is a software problem.
I work with B2B SaaS and eCommerce businesses across Google Ads, commercial SEO, AI Visibility, landing pages and measurement.
Questions about these recommendations
Are these affiliate links?
Some are. If you purchase or sign up through an affiliate link, I may receive a commission at no additional cost to you.
Does that mean you recommend every affiliate product available to you?
No. I only feature products here when I can see a reasonable connection to the problems my audience is trying to solve.
Have you personally used every tool listed here?
Not necessarily. Where I have direct experience with a product, I will say so. Otherwise, treat the recommendation as a tool worth evaluating rather than a claim that it is automatically the best choice.
How should I choose between two similar tools?
Start with the job the software needs to perform, your current technology stack, implementation requirements, budget and how frequently the tool will actually be used. Features only matter when they solve a problem you have.
Can software replace marketing strategy?
Usually not. Software can make execution, measurement or analysis easier. It cannot decide which customers you should pursue, what they need to hear, which commercial problem matters most or what should be prioritised first.
Some external links on this page are affiliate links. I may receive compensation if you purchase through them, at no additional cost to you.