Search Diagnostic for B2B SaaS
Find the constraint before you spend more fixing the wrong thing.
When campaigns, pages, tracking, SEO and sales signals all look suspicious, the expensive mistake is treating everything as equally urgent.
I diagnose one defined commercial question, rank the strongest constraints and turn the evidence into a practical 90-day roadmap.
Choose Google Ads or SEO + AI Visibility.
€1,500 one-time · One selected track · No automatic retainer
The deliverable
You are buying a decision, not a longer list of problems.
Separate symptoms from evidence.
Clarify what the account, pages, measurement and commercial context can responsibly support.
Identify the strongest constraint.
Rank the issue most likely to affect the defined commercial decision.
Protect attention from low-value work.
Secondary issues should not receive the same urgency as the primary bottleneck.
Sequence the next 90 days.
Prioritise actions around commercial value, confidence, effort, dependency and measurement.
The hand-off also clarifies who should own implementation: Andrei, your team, an existing agency or another specialist.
When uncertainty is expensive
Buy the diagnostic when choosing the wrong next move could cost more than resolving the uncertainty.
Campaigns, pages, tracking, content or technical issues are all competing for attention.
Traffic or conversions exist while lead quality, opportunity creation or the real bottleneck remains uncertain.
A budget increase, rebuild, agency change, redesign, migration or major content investment needs better evidence.
The team needs to know what to fix, stop, protect, test or implement over the next 90 days.
Skip the diagnostic when
Do not pay for diagnosis when the right intervention is already clear.
Google Ads clearly needs direct management
Go directly to Google Ads Growth.
Explore Google Ads GrowthSEO + AI Visibility needs ownership
Go directly to SEO + AI Visibility.
Explore SEO + AI VisibilityA reliable current diagnosis exists
Do not pay to repackage evidence.
Move into prioritisation or implementation.
The requirement is purely execution
Everyone already agrees what must change.
Another diagnostic may add unnecessary work.
The Search Diagnostic is optional.
There is no paid-audit requirement before ongoing work.
One product. Two tracks.
Choose the uncertainty you need to resolve.
Paid search
Search Diagnostic · Google Ads
€1,500 one-time
Use this when: Google Ads investment is active or planned, but the next commercial account decision is unclear.
Example questions
- Why are conversions increasing without equivalent sales quality?
- Can we safely increase Google Ads budget?
- Is intent, account structure, landing-page quality or signal quality creating the problem?
What may be reviewed
- Account and campaign structure
- Budget allocation and search terms
- Intent and exclusions
- Ads and landing-page alignment
- Conversion actions and available downstream signals
Organic + AI discovery
Search Diagnostic · SEO + AI Visibility
€1,500 one-time
Use this when: Important commercial pages are difficult to discover, understand, trust or connect to the buyer questions that matter.
Example questions
- Which commercial pages should own our most important buyer questions?
- Why are priority pages difficult to discover or understand?
- What should we fix before a redesign, migration or major content investment?
What may be reviewed
- Technical access and priority-page eligibility
- Commercial intent and page roles
- Relevant overlap or cannibalisation
- Buyer-answer, entity and evidence gaps
- Internal links, metadata and appropriate schema priorities
€1,500 covers one selected track.
It is not a complete Google Ads + SEO + AI Visibility audit.
If the business question genuinely spans both channels, explore Integrated Search Growth.
At the end
Four things your team can use immediately.
Current-state diagnosis
What appears to be happening and what evidence supports it.
Ranked constraints
Primary, secondary and lower-priority issues.
90-day roadmap
A practical sequence based on value, confidence, effort and dependencies.
Readout and hand-off
A working discussion about findings, owners, measurement and implementation options.
The roadmap remains yours whether or not you continue with Andrei.
The process
A focused project, not an open-ended discovery phase.
Set the project boundary.
Clarify the commercial problem, selected track, decision, deadline and project boundary.
Use only what the decision needs.
Use only the accounts, pages, analytics, Search Console, conversion setup, CRM context and stakeholder input genuinely needed.
Turn evidence into priorities.
Rank the constraints, build the roadmap and review priorities, owners, dependencies and success criteria.
Typical target: 7 to 10 working days after all agreed access and context are available. The exact schedule is confirmed before work begins and can change with complexity or access delays.
Fixed price. Optional continuation.
€1,500 once. Keep the roadmap either way.
Search Diagnostic
€1,500one-time
- One selected track
- One defined commercial question
- Agreed relevant evidence
- Direct senior analysis
- Ranked findings
- Prioritised 90-day roadmap
- Readout and hand-off
If you stop there
You keep the diagnosis and roadmap.
Your internal team, existing agency or another specialist can implement it.
If we continue
€750 is credited when the matching ongoing service starts within 30 days.
Any ongoing engagement has a separately agreed scope.
The credit is not an automatic retainer or hidden onboarding fee.
Scope boundaries
A diagnostic is not implementation disguised as analysis.
Not included by default
- Full paid + organic cross-channel diagnosis
- Ongoing Google Ads management
- Google Ads media spend
- Large-scale design or development
- CRM engineering
- Mass content production
- Backlink campaigns
- Guaranteed rankings
- Guaranteed AI citations
- Guaranteed CAC, pipeline or revenue
Anything beyond the defined project boundary requires a separately agreed scope.
After the readout
Choose the right implementation owner.
Your internal team or current agency
Use the roadmap directly.
Your team, agency or another specialist can implement it.
Google Ads Growth
Ongoing paid-search ownership is needed.
Explore Google Ads GrowthSEO + AI Visibility
Commercial pages and discovery need ongoing improvement.
Explore SEO + AI VisibilityIntegrated Search Growth
The problem genuinely spans paid and earlier discovery.
Explore Integrated Search GrowthOngoing work with Andrei is one option, not the assumed destination.
Need the full route overview? Compare all search services.
Relevant experience
The diagnostic is informed by search experience, not invented diagnostic case studies.
My broader Google Ads and commercial-search experience informs how I diagnose intent, pages, signals, evidence and commercial constraints.
Historical Google Ads outcomes are not presented as results caused by this fixed-scope diagnostic. SEO ranking and AI-citation outcomes are not implied.
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Client perspective on Andrei’s broader commercial-search work. Not a Search Diagnostic testimonial.
Good diagnostic fit
A focused diagnostic works best when there is a real decision to make.
Stronger fit
- B2B SaaS or relevant considered B2B
- Sales-assisted or higher-value funnel
- A visible search bottleneck blocks a commercial decision
- Several plausible fixes compete for attention
- Enough account, page or commercial evidence exists
- Someone can implement or assign the recommendations
- Leadership wants priorities rather than a generic checklist
Weaker fit
- There is no defined business question
- The request is for an automated score or raw export
- Relevant evidence cannot be shared
- Nobody can implement after the project
- Direct ongoing ownership is already obviously required
- Guaranteed rankings, citations, leads or revenue are expected
If the decision is already clear, skip the diagnostic.
Search Diagnostic questions
Clear answers before you book.
What does the Search Diagnostic cost?
It costs €1,500 one-time for one selected track and one defined commercial question or project boundary.
What exactly am I paying for?
Decision clarity: a current-state diagnosis, ranked constraints, prioritised 90-day roadmap and readout with implementation hand-off.
How do I choose between the Google Ads and SEO + AI Visibility tracks?
Choose Google Ads when spend, account decisions, intent, pages or conversion signals are unclear. Choose SEO + AI Visibility when commercial-page discovery, understanding, evidence or technical eligibility is unclear. The fit call can help confirm the track.
Can the €1,500 diagnostic cover both channels?
No. It covers one selected track. A genuinely cross-channel question requires separate scope or consideration of Integrated Search Growth.
How long does it take?
The typical target is 7 to 10 working days after all agreed access and context are available. Complexity, access delays or stakeholder availability can change the schedule.
What do I receive?
A current-state diagnosis, ranked constraint map, prioritised 90-day roadmap and working readout with implementation hand-off.
Is implementation included?
The standard diagnostic covers analysis, prioritisation, roadmap and hand-off. Ongoing management and material implementation are separate unless explicitly scoped.
Is ongoing work required afterwards?
No. The diagnostic can stand alone. You keep the findings and roadmap.
How does the continuation credit work?
If the matching ongoing service begins within 30 days, €750 of the €1,500 fee is credited toward that engagement. Any ongoing scope is agreed separately.
Do I need account access ready for the first fit call?
No. Account access is not normally required for the first conversation.
Reduce uncertainty before increasing commitment
What decision is your team struggling to make?
Bring the bottleneck, the evidence you already have and the decision that needs to be made.
In 30 minutes, we can determine whether the Search Diagnostic is the smallest sensible next step, whether ongoing ownership is already clear or whether no engagement is needed.
No account access is normally needed for the first conversation.