Search Diagnostic
A focused Search Diagnostic for B2B and SaaS.
Choose one Google Ads or SEO + AI Visibility question. I review the relevant evidence and deliver a current-state diagnosis, ranked constraints, a prioritised 90-day roadmap and a readout with implementation hand-off.
€1,500 one-time · One selected track · Keep the roadmap
A focused diagnosis
Organise evidence before deciding what to change.
One project. Two tracks.
Google Ads diagnostic
Use this when the next account decision is unclear. Review structure, search terms, exclusions, budgets, ads, landing-page alignment and available conversion signals.
Example question: why are conversions increasing without an equivalent improvement in sales quality?
SEO + AI Visibility diagnostic
Use this when priority pages are difficult to discover or understand. Review access, page roles, buyer questions, content overlap, evidence, internal links and appropriate metadata or schema.
Example question: which commercial pages should answer the buying questions that matter?
Four deliverables your team can use.
Current-state diagnosis
What appears to be happening, and what the evidence supports.
Ranked constraints
Separate primary, secondary and lower-priority issues.
Roadmap and readout
A practical 90-day sequence with owners, dependencies and a working hand-off.
Timing, price and continuation.
The typical target is 7–10 working days after all agreed access and context are available. The schedule is confirmed before the project; complexity and access delays can change it.
The Search Diagnostic costs €1,500 for one selected track. If the matching ongoing service starts within 30 days, €750 is credited toward it.
The diagnostic covers analysis, priorities, roadmap and hand-off. Ongoing management, media spend and material design, development or implementation are separate unless explicitly scoped.
Skip the diagnostic when the next action is clear.
You do not need a paid audit before ongoing work. Start Google Ads Growth when paid search clearly needs ownership, or SEO + AI Visibility when commercial discovery needs ongoing improvement.
A diagnostic is most useful when several causes look plausible, a major investment is approaching, or leadership needs evidence to choose the next step. It needs a defined business question and someone able to act on the findings.
Experience and service options.
My broader search experience informs the diagnosis. Historical campaign results are not presented as outcomes produced by this diagnostic.
Questions before you choose
Is implementation included?
The standard project covers diagnosis, prioritisation, roadmap and hand-off. Material implementation and ongoing management are separate unless explicitly agreed.
Do I have to continue afterwards?
No. You keep the findings and can choose the implementation owner. Any ongoing service has a separately agreed scope.
Do you need access before the first call?
No account access is normally required for the fit conversation. We agree the relevant access if a diagnostic proceeds.
Let’s talk about your business.
Tell me what you want to improve. We can decide whether the work fits and which next step makes sense.