Search Intent Architecture Sprint
Build your SaaS Google Ads account around buyer intent, not keyword clutter.
A strategy sprint for B2B SaaS teams that need a cleaner search structure before rebuilding, launching, expanding, changing agencies, or scaling spend.
Best before more budget goes into Google Ads, because the wrong intent structure makes every later optimization harder.
- EUR 2,500+
- Strategy sprint starting point.
- Best before
- Rebuilds, launches, agency handoffs, or scale-ups.
- Core output
- Buyer-intent map and search architecture.
- Outcome
- Campaign, keyword, negative, page, and budget plan.
The short version
Relevant keywords are not the same as valuable intent.
A search can describe your category and still attract the wrong visitor. This sprint separates what deserves budget from what creates noise.
Separate the demand types.
Buyer, category, competitor, problem-aware, research, template, job, and definition searches should not all live in the same bucket.
Match intent to the right page and offer.
The account structure only works when search themes lead to landing pages that answer the prospect’s real question.
Protect budget before scaling.
More spend is safer when exclusions, campaign separation, and budget logic are clear before launch or rebuild.
Sprint scope
A clearer paid search architecture before the account gets rebuilt.
Starting from EUR 2,500. Scope depends on market, category, product, and landing-page complexity.
Use this before building campaigns, briefing an agency, entering a new market, or increasing spend.
- Buyer intent map by funnel stage and commercial value.
- Keyword universe grouped by useful search themes.
- Commercial vs non-commercial classification.
- Campaign structure recommendation.
- Negative keyword and exclusion logic.
- Landing page mapping and budget allocation recommendation.
How it works
The sprint turns messy search demand into a plan your team can build from.
The goal is not a raw keyword dump. The goal is a practical architecture for launch, rebuild, or scale.
Define the buying context
We clarify ICP, products, use cases, markets, deal value, sales motion, and the buying situations worth targeting.
Map search intent
I classify demand by funnel stage, commercial value, urgency, landing-page fit, and exclusion risk.
Build the architecture
You get campaign, keyword, negative, landing-page, and budget recommendations your team can act on.
Fit
This is for teams that want the structure right before more money moves through Google Ads.
Good fit
- B2B SaaS planning a campaign rebuild or new launch.
- Teams entering new markets, categories, or product lines.
- Founders or marketers preparing to hire or brief an agency.
- Accounts with mixed intent, weak exclusions, or unclear landing-page mapping.
Not ideal
- You only need a raw keyword export.
- You have no clear ICP, sales motion, or commercial offer.
- You are not willing to adjust landing pages or exclusions.
- You need daily account management instead of strategy.
FAQ
Before you book.
Is this just keyword research?
Can my agency use the output?
Does this include implementation?
Ready to structure search properly?
Book a fit call and we will decide whether this sprint is the right starting point.
In 30 minutes, we can look at your rebuild, launch, market expansion, or scale-up plan and decide whether intent architecture should come first.