SEO and AI visibility for SaaS and B2B
Make your commercial pages easier to find, understand and trust.
Senior, hands-on SEO and AI visibility support for SaaS and B2B companies. I improve the pages buyers use to discover, evaluate and choose—so organic search, AI-assisted research and the website tell a clearer commercial story.
- Commercial pages before content volume
- Direct senior involvement
- No ranking or AI-citation guarantees
Why SaaS SEO underperforms
More pages do not automatically create more commercial visibility.
SaaS websites often keep publishing while the pages closest to revenue remain vague, duplicated, poorly connected or difficult for buyers and systems to interpret.
Topics are not mapped to buyer decisions.
Educational traffic grows while product, solution, comparison and problem-aware searches remain weakly served.
Important pages sound interchangeable.
Generic headings make it difficult to understand who the offer is for, what it solves and why it is different.
Useful evidence is difficult to discover.
Proof, expertise, results and definitions sit away from the pages where buyers need reassurance.
Reporting stops before commercial action.
Rankings and visits do not show whether discovery creates qualified actions, opportunities or useful pipeline.
The commercial discovery journey
Help buyers move from a question to a credible commercial next step.
The website should continue the same decision process across discovery, understanding, comparison, proof and conversion—regardless of where the buyer first encounters the company.
Relevant demand
Map problems, categories, solutions, alternatives and decision-supporting questions.
Clear explanation
State the audience, problem, approach, limitations and intended outcome directly.
Decision support
Answer objections, alternatives, fit, pricing context and implementation questions.
Visible evidence
Connect authorship, expertise, examples, client proof and supporting detail.
Commercial next step
Offer the right buyer a credible action and measure what happens after the visit.
What ongoing support covers
Improve the pages closest to buyer understanding and commercial action.
The work is prioritised around the pages and relationships most likely to improve useful discovery, clearer evaluation and stronger commercial decisions—not publishing activity for its own sake.
Commercial-page strategy
Homepage, product, service, solution, comparison and decision-supporting page priorities.
Buyer-question research
Commercial queries, objections, category language, alternatives and evaluation questions.
Intent and page architecture
Which page should answer each problem, category, use case, comparison or buying question.
On-page optimisation
Titles, descriptions, headings, copy structure, page focus, answer quality and internal links.
Entity, evidence and schema
Authorship, proof, definitions, service clarity, entity consistency and structured-data guidance.
Visibility and conversion analysis
Search Console, priority pages, qualified actions, assisted conversions and pipeline context where available.
Two clear starting points
Choose ongoing improvement—or diagnose the visibility problem first.
Use SEO + AI Visibility when the priority is clear and the work needs consistent ownership. Use the diagnostic when page roles, technical access, evidence or the real commercial bottleneck remain uncertain.
Ongoing ownership
SEO + AI Visibility
Senior strategy, optimisation and implementation support for useful organic and AI-assisted discovery.
- One domain and agreed priority commercial pages
- On-page, answer and internal-link improvements
- Entity, evidence and schema recommendations
- Monthly priorities and visibility analysis
Large-scale writing, development, migrations, design production and backlink campaigns require a separate scope.
Optional first step
SEO + AI Visibility Diagnostic
A fixed-scope diagnosis and 90-day roadmap before you commit to ongoing work.
- Technical access and commercial-page diagnosis
- Intent, answer, entity and evidence gaps
- Internal-link and measurement priorities
- Prioritised 90-day plan and readout call
Fifty percent of the diagnostic fee is credited when SEO + AI Visibility starts within 30 days.
Prices are in EUR. Applicable taxes and any custom scope are confirmed in the proposal. Review all search-growth pricing.
Clear scope boundaries
Know what ongoing SEO support owns—and what needs a separate scope.
Included in the agreed baseline
Strategy, priorities and focused improvement
- Commercial-page and buyer-answer strategy
- On-page SEO and existing-content improvement
- Internal linking and page-relationship guidance
- Evidence, entity and structured-data recommendations
- Search Console and agreed conversion analysis
Not included by default
High-volume or specialist production
- Mass article production
- Backlink packages or guaranteed placements
- Large-scale technical development or migrations
- Unlimited copywriting, design or CMS production
- Guaranteed rankings, traffic or AI citations
What AI visibility means here
Improve the conditions for accurate discovery—without promising platform-controlled outcomes.
AI visibility is not a separate magic channel. It is the practical work of making the company, offer, expertise and evidence easier for systems and buyers to interpret.
Clear entities and services
Keep organisation, person, offer, audience and topic relationships consistent across important pages.
Answerable commercial content
Explain fit, scope, process, alternatives, limitations, pricing context and next steps directly.
Visible evidence and authorship
Connect expert ownership, client proof, documented results and transparent evidence boundaries.
Crawlable relationships
Use internal links, headings, metadata and appropriate schema to clarify how the website fits together.
Inclusion, citation, ranking and exact wording remain controlled by each search or AI platform. The service improves controllable inputs; it does not manufacture guarantees about third-party systems.
How the first 90 days work
Fix the commercial foundations before adding unnecessary content volume.
The exact sequence depends on the website, but the work normally moves from business context to diagnosis, priority-page improvement and measurable learning.
Commercial and technical context
Clarify the ICP, offers, markets, sales motion, current visibility, website constraints and required decisions.
Intent, page and evidence diagnosis
Review queries, page roles, crawlability, overlap, content quality, internal links, proof and measurement.
Priority-page improvement
Improve the pages closest to revenue before commissioning broad new content or large technical programmes.
Measure and expand from evidence
Review queries, qualified actions and sales context, then improve, consolidate or expand the roadmap.
Commercial measurement
Visibility matters when it improves understanding, consideration and action.
Measurement moves from discovery to commercial context. The available depth depends on analytics, attribution, CRM data and the length of the buying journey.
Queries and priority-page visibility
Search Console queries, branded and non-brand discovery, important landing pages and answer coverage.
Page-level buyer behaviour
Relevant visits, path progression, supporting-page use and interaction with credible next steps.
Qualified actions
Demo requests, contact actions, assisted conversions and other signs of meaningful consideration.
Pipeline contribution
Opportunities, sales feedback and pipeline contribution where the available data supports responsible analysis.
Commercial search experience
The evidence standard is part of the service.
The methodology comes from working close to search intent, landing pages, measurement and sales outcomes. SEO and AI visibility are not presented with invented historical result claims.
Founder-led, search-connected work
Paid-search experience since 2010, direct SaaS and B2B experience, and ongoing work across intent, commercial pages, tracking and qualified pipeline. Claims remain bounded by the evidence available.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.
These testimonials describe commercial search work and decision support; they are not presented as SEO ranking or AI-citation case studies.
Related commercial-page guides
See how page clarity, proof and measurement support search visibility.
Commercial pages
How to optimise SaaS landing pages
How message clarity, proof, objections and next-step design affect valuable search traffic.
Read the landing-page guideEvidence and trust
What a serious SaaS landing-page review should assess
Why buyer intent, proof, message match and commercial relevance matter more than cosmetic feedback.
Read the review guideCommercial measurement
Why reporting leads instead of pipeline breaks SaaS marketing
How marketing and sales end up optimising towards different definitions of success.
Read the pipeline articleFit requirements
Better fit creates stronger pages, cleaner priorities and more useful measurement.
The service is designed for companies where organic and AI-assisted discovery can support meaningful buyer decisions, and where the team can implement recommendations across content, pages and technical foundations.
Likely a strong fit
- SaaS or B2B with a sales-assisted or higher-value funnel
- Commercial discovery and buyer understanding matter
- The site has important product, service or solution pages
- The team can implement page, content and technical recommendations
- Leadership values qualified actions, opportunities and pipeline
Probably not the right fit
- Mass article production is the primary requirement
- Backlink quantity is treated as the entire SEO strategy
- Very small sites with limited commercial upside
- The team is unwilling to improve weak pages or evidence
- The requirement includes guaranteed rankings or AI citations
SEO and AI visibility questions
Clear answers before you book.
How much does SEO + AI Visibility cost?
SEO + AI Visibility costs €1,500 per month for the baseline scope: one domain, agreed priority commercial pages, strategy, on-page improvement, answer and entity work, internal-link priorities, schema guidance and visibility analysis. Larger websites, multiple markets or unusually complex implementation are scoped separately.
Should we start with ongoing support or the diagnostic?
Start with ongoing support when organic and AI-assisted discovery are clearly the priority and the work needs consistent ownership. Start with the €1,500 diagnostic when page roles, technical access, content overlap, evidence or the real commercial bottleneck remain unclear. The diagnostic is optional, not a required onboarding fee.
Why are SEO and AI visibility combined?
They rely on many of the same controllable foundations: crawlable commercial pages, clear answers, consistent entities, expert evidence, internal links and accurate structured data. Combining them avoids two overlapping plans and keeps the work focused on how buyers discover and evaluate the company.
Does the service include content writing?
Page strategy, briefs, on-page recommendations and agreed copy support can be included within the baseline scope. Large-scale article production, unlimited copywriting, design production and CMS publishing require a separate scope.
Does the service include technical SEO?
Technical diagnosis and prioritised recommendations are included where relevant. Large-scale development, migrations, rendering changes or complex engineering may require collaboration with your development team or another specialist.
Does the service include link building or digital PR?
Authority and evidence gaps can be identified, but backlink packages, guaranteed placements and unrestricted digital PR are not included by default. Any specialist authority-building work requires a separate, explicit scope.
Can SEO, schema or AEO guarantee AI citations?
No. The work can improve crawlability, clarity, relevance, evidence, entity understanding and citation potential, but inclusion, ranking, citation and exact wording remain controlled by each search or AI platform.
How is success measured?
Measurement can include Search Console queries, priority-page visibility, relevant organic visits, qualified actions, assisted conversions and pipeline contribution where analytics, attribution and CRM data support responsible analysis.
How quickly should results appear?
There is no responsible universal timeline. Results depend on the starting point, competition, technical constraints, website authority, implementation speed, content quality and platform changes. The first objective is to improve the pages and decisions the business can control.
Make the pages closest to revenue easier to discover, understand and trust.
Bring the website, the visibility problem and the pages that matter most. In 30 minutes, we can decide whether the right next step is €1,500/month SEO + AI Visibility, the €1,500 diagnostic—or no engagement at all.
Prefer email? andrei@andreivisan.com