On-page SEO for SaaS and B2B
On-page SEO for SaaS buyers—not traffic for traffic’s sake.
I improve the pages that help buyers understand, compare and choose: your homepage, service, product, solution and decision-supporting content. The aim is commercial discoverability, relevant visits and stronger consideration.
Senior, hands-on support • Paid search since 2010 • Limited client capacity
Why on-page SEO belongs in a commercial search strategy
Strong organic pages answer buyer questions before high-intent searches occur. Their language, evidence and intent mapping can also strengthen paid-search landing pages and reveal gaps in the buying journey.What the service includes
- SEO and commercial-page audit
- Keyword and buyer-question research
- Search-intent and page architecture
- Homepage, service and solution optimisation
- Titles, descriptions and heading structure
- Internal links and topic clusters
- Existing-content and gap analysis
- Featured-snippet opportunities
- Technical recommendations
- Search Console and conversion analysis
What it does not include
This is not a mass-content or backlink-selling service. Technical findings and authority-building opportunities are documented, but large-scale engineering, digital PR and link acquisition require separate scope.How SEO and Google Ads work together
Organic query data can sharpen paid intent. Paid-search terms can reveal commercial language for pages. Shared landing-page learning reduces message drift. See Integrated Search Growth.Measurement
Track organic landing-page performance, qualified actions, Search Console queries, non-brand and branded demand, assisted conversions and pipeline contribution where attribution allows.Fit and non-fit
Strong fit
- SaaS or B2B with a sales-assisted or higher-value funnel
- Commercial search already matters or deserves serious investment
- The team will improve pages, tracking and CRM feedback
- Leadership values qualified demos, opportunities and pipeline
Not an ideal fit
- Ecommerce-first or lead volume at any cost
- Very small budgets with limited commercial upside
- Mass-content, backlink-only or generic agency work
- Teams unwilling to change weak pages or measurement
Frequently asked questions
Can these services be bought separately?
Yes. Google Ads remains available as a standalone service. SEO and AI Visibility can also be scoped separately, while Integrated Search Growth is recommended when one strategy should connect the channels.
Do SEO, schema or AEO guarantee AI citations?
No. The work can improve eligibility, clarity, relevance, evidence and citation potential, but inclusion and wording are controlled by each platform.
Is media spend included?
No. Google Ads media spend is paid directly through your own account and is separate from service fees.
What is the booking link?
Use cal.com/andreivisan/30min for every fit call.
Next step
Connect the search decision to the sales outcome.
Bring the current setup, the commercial bottleneck and what sales says about lead quality.
Book a fit call