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On-page SEO for SaaS buyers, not traffic for traffic’s sake

SEO + AI Visibility for B2B SaaS

Make your best commercial pages easier to find, understand and trust.

Your buyers search Google, compare vendors and increasingly use AI to research their options.

I improve the pages closest to those decisions so your company is clearer, easier to discover and better supported by useful evidence.

Commercial pages first. Content volume second.

SEO + AI Visibility · €1,500/month

Why SaaS SEO underperforms

More content does not automatically make the company easier to choose.

Traffic grows. Commercial pages stay weak.

Educational discovery does not automatically create buying intent.

The pages closest to the offer may still be vague, thin or poorly connected.

Buyers find you. They still do not understand you.

Generic product and service language creates friction.

The audience, problem, differentiation, evidence and next step may not be obvious enough.

Visibility improves. Commercial action does not.

Rankings and visits are incomplete measures.

The useful question is whether discovery leads to meaningful evaluation and action.

The goal is not to make every page rank. It is to make the right pages more useful when buyers are making decisions.

The commercial discovery journey

Search is only useful if the buyer can keep moving.

01. Find

Appear for the problems, categories and comparisons that matter.

Map commercially relevant demand to the right page.

02. Understand

Make the offer easy to interpret.

Clarify the audience, problem, solution, limitations and next step.

03. Trust

Put useful evidence where the decision happens.

Connect expertise, proof, authorship, definitions and supporting detail.

04. Act

Give the right buyer a credible next step.

Measure meaningful actions rather than treating visibility as the finish line.

Ongoing support

Improve the pages closest to buyer decisions.

The work prioritises useful commercial discovery and page quality before adding unnecessary content volume.

Commercial-page strategy

Homepage, service, solution, product, comparison and decision-supporting page priorities.

Buyer-question research

Commercial queries, objections, alternatives and evaluation questions.

Page and intent architecture

Decide which page should answer each important problem, category, comparison or buying question.

On-page improvement

Titles, headings, page focus, copy structure, answer quality and internal links.

Entity, evidence and schema

Authorship, proof, definitions, service clarity, entity consistency and structured-data guidance.

Visibility and commercial analysis

Search Console, priority pages, meaningful actions and downstream context where responsible analysis is possible.

AI Visibility without the hype

Make the company easier for systems to understand.

AI Visibility is not a separate magic channel.

Many of the controllable foundations overlap with good commercial SEO: clear entities, useful answers, visible evidence, crawlable pages, internal relationships and accurate structured data.

Clear entities

Help systems understand the company, people, services, audiences and topics consistently.

Answerable content

Explain important commercial questions directly enough to be understood and referenced.

Visible evidence

Connect claims with authorship, examples, proof and supporting context.

Search engines and AI platforms decide what they rank, include, quote or cite. This service improves the inputs you control. It does not guarantee the outcome they control.

SEO + AI Visibility

€1,500/month for the published baseline.

Focused commercial SEO support

€1,500per month

  • One primary domain
  • Agreed priority commercial pages
  • Strategy and prioritisation
  • On-page improvements
  • Buyer-answer improvements
  • Internal-link priorities
  • Entity, evidence and schema recommendations
  • Visibility analysis
  • Agreed implementation support

Large-scale content production, development, design, migrations and backlink campaigns are not included by default.

Larger websites, multiple markets or unusually complex implementation can require custom scope.

Any change is agreed before additional work begins.

When the visibility problem is unclear

Diagnose before committing to ongoing work.

Use the SEO + AI Visibility track of the Search Diagnostic when page roles, content overlap, technical access, evidence or the real commercial constraint remain unclear.

The diagnostic is optional. If SEO + AI Visibility clearly needs ongoing ownership, you can start there directly.

50% of the diagnostic fee is credited when matching ongoing work starts within 30 days.

If this is not clearly the right route, compare all search services.

€1,500one-time

  • Commercial-page and technical diagnosis
  • Intent, answer, entity and evidence gaps
  • Prioritised 90-day roadmap and readout

The first 90 days

Fix the strongest commercial foundations first.

01. Understand

Clarify the starting point.

Clarify the ICP, offer, markets, current visibility, important pages, technical constraints and commercial goals.

02. Improve

Prioritise the strongest foundations.

Improve the pages, answers, evidence, internal relationships and technical issues most likely to support useful discovery and buyer understanding.

03. Learn

Expand from better evidence.

Review search queries, page visibility, meaningful actions and available commercial context, then decide what to improve, consolidate or expand.

This is a working sequence, not a guaranteed ranking or traffic timeline.

Measure beyond rankings

Visibility should eventually support a useful buyer action.

Discovery

Priority queries and commercially important pages.

Understanding

Relevant visits, paths and interaction with decision-supporting content.

Action

Demo requests, contact actions and other meaningful conversions.

Commercial context

Opportunities, sales feedback and pipeline contribution where the available data supports responsible analysis.

Not every business will have perfect attribution. The goal is to use the strongest evidence available without pretending the data says more than it does.

Relevant experience

The evidence is in the way the work is approached, not invented SEO case studies.

My background comes from working close to search intent, landing pages, conversion signals and sales outcomes since 2010.

SEO and AI Visibility are not presented with historical ranking or AI-citation claims that I cannot support.

“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Michael NiCMO, Openprise
“Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.”
Sat SindharManaging Director, Sense

These testimonials describe prior commercial search and decision-support work. They are not presented as SEO ranking or AI-citation case studies.

Commercial fit

Best when your website has an important role in the buying decision.

Stronger fit

  • SaaS or considered B2B
  • Sales-assisted or higher-value funnel
  • Important product, service or solution pages exist
  • Buyers research before speaking with sales
  • Organic and AI-assisted discovery have commercial value
  • The team can improve pages and technical foundations
  • Leadership cares about meaningful actions, not traffic alone

Weaker fit

  • Mass article production is the primary requirement
  • Backlink volume is expected to be the entire SEO strategy
  • The site has very limited commercial upside
  • Important pages cannot be changed
  • Unlimited copywriting or development is required
  • Guaranteed rankings or AI citations are required

SEO + AI Visibility questions

Clear answers before we talk.

How much does SEO + AI Visibility cost?

SEO + AI Visibility costs €1,500/month for one domain and agreed priority commercial pages. Larger websites, additional markets or unusually complex implementation may require separate scope.

Should we start with ongoing support or the diagnostic?

Start with ongoing support when organic and AI-assisted discovery clearly need consistent ownership. Use the €1,500 diagnostic when the actual page, technical, evidence or visibility constraint remains unclear. The diagnostic is optional.

Why are SEO and AI Visibility combined?

Because many of the controllable foundations overlap: crawlable commercial pages, clear answers, consistent entities, visible evidence, internal links and accurate structured data.

Does the service include content writing?

Page strategy, briefs, on-page recommendations and agreed copy support can be included. Large-scale article production, unlimited copywriting, design and CMS production require separate scope.

Does the service include technical SEO?

Technical diagnosis and prioritised recommendations are included where relevant. Large migrations, development or complex engineering may require your development team or another specialist.

Does the service include link building or digital PR?

Authority and evidence gaps can be identified, but backlink packages, guaranteed placements and unrestricted digital PR are not included by default.

Can SEO, schema or AEO guarantee AI citations?

No. The work can improve crawlability, clarity, relevance, evidence and entity understanding, but each search or AI platform controls ranking, inclusion, citation and wording.

How is success measured?

Measurement can include Search Console visibility, priority-page discovery, meaningful actions, assisted conversions and pipeline context where the available data supports responsible analysis.

How quickly should results appear?

There is no responsible universal timeline. Results depend on the starting point, competition, website authority, technical constraints, implementation speed and platform changes.

Want to go deeper first?

Three useful guides.

SaaS landing pages

How to optimise SaaS landing pages

How message clarity, proof and next-step design affect valuable search traffic.

Read the landing-page guide

Landing-page review

What a serious review should assess

What a serious review should assess beyond cosmetic feedback.

Read the review guide

Pipeline reporting

Why lead reporting distorts SaaS decisions

Why lead reporting alone can distort SaaS marketing decisions.

Read the pipeline article

Want to know what happens after you get in touch? See the Contact page.

Start with the visibility problem

Which important pages should be doing more of the selling?

Bring the website, the pages that matter most and what buyers appear to struggle to find or understand.

In 30 minutes, we can decide whether the sensible next step is ongoing SEO + AI Visibility, a Search Diagnostic or no engagement.