Search growth for B2B SaaS and eCommerce
Be found when the right buyers are already looking.
I help B2B SaaS companies turn search demand into qualified pipeline, and eCommerce stores turn product demand into more profitable customer acquisition.
Google Ads, SEO and AI visibility for B2B SaaS. Google Ads, Merchant Center and product economics for eCommerce.
Start here
What do you sell?
B2B SaaS and eCommerce buyers behave differently. Choose your business model and I will show you the relevant system.
B2B SaaS
Turn search demand into qualified pipeline.
Google Ads, commercial SEO and AI visibility designed around buyer intent, qualified demos, opportunities and pipeline.
eCommerce
Turn product demand into more profitable acquisition.
Shopping, Performance Max, Merchant Center, product feeds, purchase measurement and commercial economics.
The idea is simple
Be easy to find. Easy to understand. Easy to choose.
Search works when it helps the right buyer move from a question to a confident next step.
- Show up when buyers are actively researching a problem, category, vendor or product.
- Continue the same conversation on the landing page, product page or offer.
- Measure what happened commercially, not only what the platform counted as a conversion.
How I think about search
Get found. Get chosen. Learn what creates business.
Traffic is useful only when it connects to a valuable commercial outcome.
Get found
Show up where serious buyers are already searching, whether through paid search, organic discovery or AI-assisted research.
Get chosen
Give the buyer enough clarity, proof and relevance to take the next sensible step.
Learn from outcomes
Use qualified demos, opportunities, purchases and profit to improve future search decisions.
Where search goes wrong
Visibility is not the same as valuable demand.
Search can appear successful while the commercial result stays weak.
Traffic grows. Pipeline does not.
The account may be attracting activity without attracting enough of the buyers who actually matter.
Existing demand looks like new growth.
Brand demand or returning customers can make acquisition performance look healthier than it really is.
Buyers find you, but do not choose you.
The search may be correct while the message, page, product information, proof or next step creates friction.
B2B SaaS services
Choose based on where buyers are struggling to find or choose you.
Google Ads Growth
Capture active demand and turn paid search into better-qualified pipeline.
SEO + AI Visibility
Be easier to discover when buyers research problems, categories and vendors.
Integrated Search Growth
Connect paid search, organic discovery and AI visibility around one buyer journey.
Selected B2B SaaS outcomes
Search should eventually show up in the commercial numbers.
More qualified demos in a selected 90-day engagement.
Lower customer acquisition cost after restructuring.
Pipeline added in selected prior search work.
More qualified leads in a selected prior engagement.
These examples come from B2B SaaS engagements, not eCommerce work. Prior outcomes do not guarantee future performance.
“I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
“He found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
Why work directly with me
You do not get handed to a junior account manager.
I’m Andrei Visan. I’ve worked hands-on with paid search since 2010. I stay close to the account, the pages, the measurement and the commercial decisions behind the numbers.
- Direct senior involvement
- Google Ads experience since 2010
- Landing pages and conversion signals considered alongside traffic
- Recommendations connected to pipeline, revenue or profit
Good fit?
This works best when search has a real commercial job to do.
Probably a good fit
- You sell B2B SaaS, a considered B2B service or through an established eCommerce store.
- Qualified demand matters more than raw traffic or cheap conversions.
- Search can influence meaningful pipeline, revenue or profit.
- Your team can improve pages, tracking, CRM feedback or product data.
Probably not
- You only want the cheapest possible clicks or leads.
- No sales, purchase or margin feedback is available.
- Nothing outside the ad account can change.
- You need guaranteed CAC, revenue, rankings or AI citations.
Next step
Bring the search problem. We will work out where the weakness sits.
You do not need a polished brief. Bring your business model, the problem you are seeing and the commercial result you want to improve.
No Google Ads, Merchant Center or analytics access is normally needed for the first conversation.
Before we talk
Common questions.
Who do you work with?
I work mainly with B2B SaaS and relevant B2B companies, plus established eCommerce stores where Google Ads, Merchant Center and product economics can be improved together.
Do you only manage Google Ads?
No. Google Ads is the primary service for both B2B SaaS and eCommerce. For B2B SaaS I also work on commercial SEO, AI Visibility and integrated search strategy.
What happens on the first call?
We clarify the business model, the search problem and the commercial result that needs to improve. Then we decide whether an ongoing service, diagnostic or no engagement is the sensible next step.
Do you need access to my accounts before the call?
No. Account access is not normally needed for the first conversation. Bring the current problem, approximate spend and what sales or purchase data says about performance.
Can you help with landing pages and conversion tracking?
Yes. I review how landing or product pages continue the search conversation and whether conversion signals give Google useful commercial feedback. Larger development or data-engineering work is scoped separately.
Do you guarantee Google Ads results, rankings or AI citations?
No. Outcomes depend on the market, offer, products, budget, competition, pages, feeds, tracking and implementation. Prior results demonstrate experience, not guaranteed future performance.