Search growth for B2B SaaS · Google Ads for eCommerce
Be found when the right buyers are already looking.
Your buyers search Google, compare options and increasingly use AI to research vendors and products.
I help B2B SaaS companies turn the right searches into qualified pipeline. For eCommerce stores, I manage Google Ads around product feeds, purchase tracking and commercial performance.
Different buying models. The same job: capture valuable demand, make the next step clear and measure the commercial result.
The idea is simple
Be easy to find. Easy to understand. Easy to choose.
The best search strategy does not try to put you everywhere.
It puts you in front of the right buyer when they are actively trying to solve a problem, compare options or choose a company or product.
Sometimes that happens through a Google Ad.
Sometimes through an organic result.
Sometimes through an AI answer that mentions or cites your company.
The channel changes. The buyer’s question does not: “Is this the right company or product for me?”
How I think about search
Get found. Get chosen. Learn what creates pipeline.
Get found
Show up where serious buyers are already searching.
Google Ads, commercial SEO and AI-assisted discovery should work around real buyer intent, not just traffic volume.
Get chosen
Give the buyer enough clarity and proof to take the next step.
The ad, search result, AI mention and landing page need to continue the same conversation.
Learn from sales
Use what happens after the lead to make search better.
Qualified demos, opportunities, purchases, CRM feedback and profit tell us far more than form fills or platform revenue alone.
Where search goes wrong
Visibility is useful only when it reaches the right buyer.
You’re visible, but to the wrong people.
Traffic grows. Form fills grow. Pipeline does not.
You’re paying for demand you already owned.
Brand performance makes the account look healthier than new-customer acquisition really is.
Buyers find you, but do not choose you.
The search worked. The page, message, proof or offer did not.
I look across the whole path, from the search to the page or product feed to the conversion signal and commercial outcome, and find the weakest link.
Choose by business model
B2B SaaS and eCommerce need different search systems.
B2B SaaS work connects search to qualified pipeline. eCommerce work connects product demand, Merchant Center, purchase measurement and profitability.
Google Ads Growth
Capture active demand and turn paid search into better-qualified pipeline.
Senior strategy and direct Google Ads management for B2B SaaS.
SEO + AI Visibility
Be easier to discover when buyers research problems, categories and vendors.
Commercial SEO, clearer answers, stronger entity signals, evidence and AI visibility.
Integrated Search Growth
Connect paid search, organic discovery and AI visibility around one buyer journey.
Best when the same commercial pages and buyer questions influence several search channels.
For B2B SaaS, if the bottleneck is unclear, start with a Search Diagnostic.
Selected outcomes
Search should eventually show up in the commercial numbers.
More qualified demos in a selected 90-day engagement
Lower customer acquisition cost after restructuring
Pipeline added in selected prior search work
More qualified leads in a selected prior engagement
The examples shown here come from B2B SaaS engagements, not eCommerce work. Results vary by market, budget, offer, products, baseline, funnel, tracking quality, sales follow-up and implementation. Prior outcomes do not guarantee future performance.
“I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
Why work directly with me
You do not get handed to a junior account manager.
I’m Andrei Visan. I’ve worked hands-on with paid search since 2010 and now focus on search growth for B2B SaaS and Google Ads for eCommerce.
I stay close to the account, the pages, the measurement and the decisions that connect visibility to pipeline.
- Direct senior involvement
- Google Ads experience since 2010
- Landing pages and conversion signals considered alongside traffic
- Recommendations connected to sales and pipeline, not platform metrics alone
Good fit?
This works best when search has a real commercial job to do.
Probably a good fit
- You sell B2B SaaS, a considered B2B service or through an established eCommerce store
- Your funnel is sales-assisted, higher value or supported by clear product economics
- Search can influence meaningful pipeline, revenue or profit
- Qualified demand matters more than raw traffic or cheap conversions
- Your team can improve pages, tracking, CRM feedback or product data when needed
Probably not
- You only want the cheapest possible clicks or leads
- No sales, purchase or margin feedback is available
- Nothing outside the ad account can change
- You need guaranteed CAC, rankings, revenue or AI citations
Start with the problem
Where are buyers failing to find, trust or choose your company or products?
Bring me the search problem and business model, not a polished brief.
We can look at where the weakness is most likely to sit and decide whether I can actually help.
No Google Ads, Merchant Center or analytics access is normally needed for the first conversation.
Questions
Before we talk.
Who do you work with?
I work with B2B SaaS and relevant B2B companies, especially sales-assisted or higher-value funnels where qualified opportunities and pipeline matter more than raw form volume. I also work with established and growing eCommerce stores where Google Ads, Merchant Center, purchase tracking and product economics can be improved together.
Do you only manage Google Ads?
No. Google Ads is my primary service for B2B SaaS and eCommerce. For B2B SaaS, I also offer commercial SEO, AI Visibility and Integrated Search Growth. The eCommerce service covers Google Ads, Merchant Center, product feeds and purchase measurement within the agreed scope.
What happens on the first call?
We clarify the business model, the current Google Ads or search problem and the commercial outcome that needs to improve. Then we decide whether a B2B SaaS service, the eCommerce scope, a diagnostic or no engagement is the sensible next step.
Do you need access to my Google Ads account before the call?
No. Account access is not normally needed for the first call. Bring the current problem, approximate spend and what sales or purchase data says about commercial performance.
Can you also help with landing pages and conversion tracking?
Yes. I review how landing or product pages continue the search conversation and whether conversion actions, purchase values and available CRM feedback give Google useful signals. Complex development, checkout work or data engineering is scoped separately.
Do you work with eCommerce businesses?
Yes. Google Ads for eCommerce covers Search, Shopping and Performance Max, alongside Merchant Center, feed strategy, purchase measurement, product segmentation and CRO guidance within the agreed scope.
How is Google Ads for eCommerce priced?
Google Ads for eCommerce starts from €1,500/month plus €750 one-time onboarding. Account complexity can change the estimate. Use the eCommerce pricing calculator for an initial range; Google media spend is separate.
Do you work with SEO and AI Visibility?
Yes, primarily for B2B SaaS and relevant B2B companies. I support commercial SEO and AI Visibility when they are part of a useful search strategy. I do not promise rankings or AI citations.
Do you guarantee Google Ads performance, rankings or AI citations?
No. Outcomes depend on the market, offer, products, budget, competition, account baseline, pages, feeds, tracking, implementation and commercial follow-up. Prior results demonstrate relevant B2B SaaS experience; they do not guarantee pipeline, revenue, ROAS, rankings or AI citations.
What is the best first engagement if the problem is unclear?
For B2B SaaS, a Search Diagnostic can assess intent, account structure, landing pages, conversion signals and available pipeline evidence. For eCommerce, use the pricing calculator for an initial estimate and bring the account, feed and purchase-measurement problem to the fit call.