Google Ads consultant for B2B SaaS
Turn SaaS Google Ads spend into qualified pipeline.
I help B2B SaaS companies spending EUR 5k to EUR 100k+ per month on paid search get better demos, cleaner tracking, stronger landing page relevance, and lower CAC by fixing the revenue system behind Google Ads.
- Since 2010
- SaaS-focused paid search
- EUR 5k to 100k+
- Typical monthly ad spend fit
- Pipeline first
- Better demos over more noise
- Signal-aware
- CRM and offline conversion informed
- 01 Buyer intent Find the searches that show real problem awareness, commercial urgency, and ICP fit.
- 02 Page relevance Match ad promise, offer, proof, objections, and CTA to the buyer’s context.
- 03 Revenue signal Improve tracking so decisions are tied to qualified demos, opportunities, and pipeline.
- 04 Qualified pipeline Scale what creates better sales conversations, not just more form fills.
Quick facts
Built for SaaS teams that need revenue clarity from paid search.
This is not basic account babysitting. The work is for teams that already have demand, a sales motion, and enough data to make better acquisition decisions.
- Specialty
- Google Ads strategy and execution for B2B SaaS, sales-assisted funnels, demo generation, and pipeline quality.
- Primary outcome
- Better demo quality, clearer pipeline signal, lower waste, and more confident scaling decisions.
- Typical fit
- B2B SaaS teams with higher-value deals, meaningful ad spend, CRM visibility, and willingness to improve pages and tracking.
- Main offer
- SaaS Paid Search Revenue Diagnostic, followed by advisory, execution, tracking, landing page, or fractional leadership support.
- Budget range
- Often EUR 5k to EUR 100k+ per month in ad spend, depending on market, funnel, category, and growth stage.
- Contact
- andrei@andreivisan.com or book a fit call.
Proof first
Paid search should be judged by business signal, not dashboard noise.
Selected outcomes from prior SaaS and growth-led projects. Results vary by market, budget, offer, funnel, and sales follow-up.
In 90 days for a mid-market SaaS company.
After campaign restructuring and stronger page relevance.
Built through revenue-aware paid search strategy.
Alongside stronger traffic and conversion growth across SaaS accounts.
- PeopleHR
- Openprise
- ViralSweep
- DistantJob
- Storenvy
- Verifone
What gets fixed
Most SaaS Google Ads problems are really signal, intent, offer, or page problems.
The work connects what buyers search for, what the page says, what the CRM shows, and what revenue actually needs.
Intent architecture
Campaigns are structured around buyer intent, problem urgency, and deal quality, not just keyword activity.
Measurement clarity
Conversion actions, UTMs, CRM stages, and downstream signals are cleaned up so the account is not trained on weak data.
Landing page relevance
Ad intent, page message, proof, objections, and CTA are aligned so qualified buyers know why to take the next step.
Revenue decisions
Budget moves toward the campaigns, queries, pages, and offers that create better sales conversations and pipeline.
How it starts
A simple path from first call to a useful commercial decision.
Book a fit call
I look at your current paid search setup, growth goals, sales motion, ad spend, and where the friction appears to be.
Diagnose the bottleneck
We identify whether the issue is intent, tracking, page relevance, conversion quality, sales follow-up, or scale readiness.
Choose the right scope
Start with a revenue diagnostic, a focused sprint, ongoing growth work, or fractional leadership if the setup is more complex.
Fit matters
This is built for the right kind of SaaS team.
Better qualification creates a better sales conversation for both sides.
Best fit
- B2B SaaS businesses where demo quality and pipeline matter.
- Sales-assisted funnels, higher-value deals, or longer buying cycles.
- Monthly ad spend typically above EUR 5k.
- Teams willing to improve tracking, landing pages, and qualification.
- Leaders who want clearer paid search decisions, not just more reports.
Not an ideal fit
- Lead volume at any cost.
- Ecommerce-first business models.
- Very small budgets with limited upside.
- Teams unwilling to touch measurement, pages, or CRM signal.
- Basic account maintenance only, unless you are an existing client.
Ways to work together
Higher-signal services for SaaS teams that want paid search to create pipeline.
Choose a lower-risk diagnostic, a focused sprint, ongoing execution, or senior paid search leadership depending on where the bottleneck sits.
SaaS Paid Search Revenue Diagnostic
For B2B SaaS teams that need to understand why Google Ads is not producing enough qualified demos, pipeline, or revenue.
- Account and search intent review
- Conversion tracking and CRM signal check
- Landing page and offer review
- Budget waste map
- 90-day pipeline improvement roadmap
Best if you want to know what to fix before spending more.
Book a diagnostic callGrowth Advisory + Execution
For active SaaS accounts that should be producing better demos, cleaner signal, and more confident scaling decisions.
- Strategy and execution
- Campaign and intent restructuring
- Tracking and landing page priorities
- Pipeline-aware reporting
Best for teams that want senior thinking and hands-on implementation.
See if this fitsFractional Paid Search Lead
For SaaS teams that need senior paid search leadership without hiring a full-time Head of Acquisition.
- Senior strategy direction
- Agency or internal team guidance
- Measurement and landing page priorities
- Executive pipeline reviews
Best for companies with internal resources but missing senior paid search direction.
Discuss your setupCRM Signal & Offline Conversion Sprint
For SaaS teams getting conversions but lacking clarity on which campaigns create qualified pipeline.
- Primary vs secondary conversion strategy
- CRM and UTM signal review
- Offline conversion import planning
- Stage-based measurement recommendations
Best if Google Ads is optimising toward weak or incomplete signals.
Ask about trackingLanding Page + Paid Search Alignment Sprint
For SaaS companies sending paid search traffic to pages that do not create enough qualified demo intent.
- Message-match analysis
- Hero and offer structure recommendations
- Proof and objection handling review
- CTA and conversion path improvements
Best if paid clicks are relevant but the page is failing to continue the sales conversation.
Ask about page workSearch Intent Architecture Sprint
For SaaS teams planning a rebuild, new market, agency transition, or more disciplined scale-up.
- Buyer intent map
- Keyword universe by funnel stage
- Campaign and landing page mapping
- Budget allocation logic
Best before rebuilding campaigns or scaling into expensive search categories.
Ask about strategyWhat others say
Credibility should be visible before the call.
“Andrei helped supply the leads our sales team needed and really understands SaaS customer acquisition.”
“He found creative solutions, packaged them clearly, and made fast decisions easier for the team.”
“Ambitious, knowledgeable, and willing to go the extra mile to make things happen.”
Common questions
Clear answers before you decide.
Do you require a minimum term?
What ad budgets do you usually work with?
Do you help with landing pages too?
Do you work with CRM data and offline conversions?
Do you still offer light account maintenance?
How many clients do you take on?
Ready when you are
Find out where your SaaS paid search revenue system is leaking.
Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and whether the right next step is a diagnostic, sprint, retainer, or fractional leadership support.