Google Ads for B2B SaaS
Turn Google Ads into qualified pipeline, not just more form fills.
I’m Andrei Visan. I help B2B SaaS companies improve paid search by connecting search intent, landing pages, conversion signals and CRM feedback to the sales outcomes that actually matter.
Senior Google Ads consulting and hands-on management for B2B SaaS, with direct involvement since 2010.
- Since 2010
- Hands-on Google Ads experience
- B2B SaaS
- Sales-assisted and higher-value funnels
- Direct involvement
- No junior account hand-off
- Commercial focus
- Qualified pipeline before form volume
The buyer problem
Your Google Ads dashboard says things are working. Sales disagrees.
These are common patterns in sales-assisted funnels, but the underlying cause is different in every account.
More leads. Same pipeline.
Google is finding people who complete forms, but they are not necessarily the people who buy.
Lower CPL. Higher real acquisition cost.
Cheap conversions can hide poor demo quality and wasted sales capacity.
More traffic. No commercial progress.
The problem may be search intent, the account, the landing page, tracking, qualification or the connection to sales.
I diagnose the weakest link, fix what matters and use downstream sales signals to guide what Google Ads should do next.
The diagnostic mechanism
Most Google Ads problems don’t stop inside Google Ads.
The account, page, measurement and sales evidence need to continue the same commercial conversation.
Intent
Are you paying for people likely to become customers?
Page
Does the landing page continue the conversation that started with the search?
Signal
Is Google learning from meaningful conversions or simply easy form fills?
Pipeline
Which campaigns, queries and conversion paths actually produce qualified opportunities?
Three ways to work together
Start with the Google Ads decision you need to make.
Diagnose an unclear problem, bring in direct Google Ads ownership, or connect paid search with the wider search journey.
Route 01 · Diagnose
Paid Search Revenue Diagnostic
For B2B SaaS companies already spending on Google Ads but unsure why leads, pipeline, CAC or sales quality are disappointing.
You receive: a commercial diagnosis, priority fixes and a practical 90-day roadmap.
Route 02 · Primary service
Google Ads Growth
For teams that need senior, hands-on Google Ads strategy, optimisation and ongoing management connected to commercial outcomes.
Best when: the channel needs direct ownership and qualified pipeline matters more than raw lead volume.
Route 03 · Connect search
Integrated Search Growth
For companies that also need paid search, commercial SEO and AI-assisted discovery working around one buyer-intent and pipeline strategy.
Best when: active demand and earlier research influence the same sales journey.
Not sure which applies? Book a Google Ads fit call.
Selected outcomes
Evidence that reaches beyond clicks and platform conversions.
Selected outcomes from specific prior SaaS and search engagements, shown with context rather than combined into one promise.
More qualified demos in a selected 90-day engagement.
Lower customer acquisition cost after restructuring.
Pipeline added in selected prior search work.
More qualified leads in a selected prior engagement.
Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Prior outcomes do not guarantee future performance. Review previous work and result context.
“I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
Fit matters
Best for B2B teams where a lead must become a real sales opportunity.
The aim is better-fit conversations and stronger commercial evidence—not simply more form submissions.
Likely a strong fit
You have enough commercial context to improve the whole path.
- You sell B2B SaaS or a considered B2B service.
- Your funnel is sales-assisted or higher value.
- Google Ads spend or the commercial opportunity is meaningful.
- Lead quality and pipeline matter more than form volume.
- Your team can improve pages, tracking and CRM feedback where needed.
Probably not the right fit
The work needs commercial evidence and room to change weak links.
- You only want the cheapest possible leads.
- No one can share sales or CRM outcomes.
- Landing pages and measurement cannot change.
- You need basic maintenance without commercial context.
- You require guaranteed CAC, revenue, rankings or AI citations.
Why work directly with Andrei
You work with me, not a rotating agency team.
I’m Andrei Visan, a Google Ads and search-growth consultant for SaaS and B2B companies. Since 2010, I have worked across paid search, landing pages, measurement and the decisions that connect search activity to qualified pipeline.
- Direct involvement in strategy and account decisions.
- Landing-page thinking kept close to search intent.
- Conversion measurement and CRM feedback included in the commercial discussion.
- Recommendations explained for marketing, sales and leadership.
The first conversation
What we’ll work out in 30 minutes
The purpose is to improve the next decision—not to pretend a complete account audit fits into one short call.
Understand the problem
Clarify the current Google Ads and pipeline problem, approximate spend and what sales sees in lead quality.
Identify the likely bottleneck
Work out whether the issue is most likely intent, structure, page, conversion signal, sales feedback or missing evidence.
Decide the sensible next step
Choose a diagnostic, ongoing support or no engagement based on the problem and available evidence.
No Google Ads account access is normally needed for the first call.
Frequently asked questions
Clear answers before you book.
Who do you work with?
I work primarily with B2B SaaS and relevant B2B companies, especially sales-assisted or higher-value funnels where lead quality, opportunities and pipeline matter more than raw form volume.
Do you only manage Google Ads?
No. Google Ads is my primary service. I also work on landing pages, conversion tracking and CRM feedback, and I offer Integrated Search Growth when commercial SEO and AI-assisted discovery should support the same buyer-intent and pipeline strategy.
What happens on the first call?
We clarify the current Google Ads and pipeline problem, identify the most likely bottleneck or missing evidence, and decide whether a diagnostic, ongoing support or no engagement is the sensible next step.
Do you need access to my Google Ads account before the call?
No. Account access is not normally needed for the first call. Bring your current problem, approximate spend and what sales says about lead quality.
Can you also help with landing pages and conversion tracking?
Yes. I review how the landing page continues the search conversation and whether conversion actions and available CRM feedback give Google useful signals. Complex development or data engineering is scoped separately.
Do you work with SEO and AI Visibility?
Yes. I support commercial SEO and AI visibility when they are part of a useful search strategy. I do not promise rankings or AI citations.
Do you guarantee Google Ads performance, rankings or AI citations?
No. Outcomes depend on the market, offer, budget, competition, account baseline, pages, tracking, implementation and sales follow-up. Prior results demonstrate relevant experience; they do not guarantee a future result.
What is the best first engagement if the problem is unclear?
A Paid Search Revenue Diagnostic can assess intent, account structure, landing pages, conversion signals and available pipeline evidence. It is a fixed-scope engagement; the fit call helps determine whether it is necessary.
Bring the current problem
Make the next Google Ads decision from stronger commercial evidence.
Bring the current setup, approximate spend, the commercial question and what sales says about lead quality. We’ll work out where the problem is most likely to sit and whether there is a sensible next step.
Prefer email? andrei@andreivisan.com