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Google Ads for SaaS | B2B SaaS Since 2010

Google Ads for B2B SaaS

Paid search should create pipeline confidence – not more dashboard noise.

I help SaaS teams turn Google Ads into clearer signal, better demo quality, and stronger revenue decisions through intent strategy, landing page thinking, and reliable tracking.

SaaS-focused since 2010 Hands-on, limited client load Pipeline quality over vanity metrics Tracking and CRM-aware optimisation
Teams and brands across SaaS and growth-led businesses
PeopleHR Openprise ViralSweep DistantJob Storenvy Verifone
Proof first

Calm messaging works better when it is backed by real evidence.

The goal is not to sound louder. It is to make the right buyer feel clearer, safer, and more confident about the next step.

+312%
More qualified demos
In 90 days for a mid-market SaaS company.
-47%
Lower CAC
After restructuring campaigns and improving page relevance.
$1.2M
Pipeline added
Built through revenue-aware paid search strategy.
+141%
More qualified leads
Alongside stronger traffic and conversion growth across SaaS accounts.
Why teams hire Andrei

A practical Google Ads operator with a revenue lens.

Most paid search problems are not just bidding problems. They are signal problems, intent problems, offer problems, or page-message problems.

Intent architecture

Campaigns are structured around what buyers are actually trying to solve – not just around keywords and ad activity.

Measurement clarity

Cleaner conversion tracking and stronger downstream signals help you make decisions from evidence, not guesswork.

Page relevance

Paid search improves faster when ad intent and landing page experience pull in the same direction.

Hands-on execution

Small client load, direct involvement, faster decisions, and less noise between strategy and implementation.

Ways to work together

Simple engagement options for SaaS growth.

A lower-risk starting point, ongoing support, or a more custom engagement for complex setups.

Good first step

Paid Search Diagnostic

For SaaS teams that want clarity before committing to ongoing work.

Starts at €1,000
  • Account review
  • Tracking check
  • Landing page ideas
  • 90-day action plan

Best if you want to know what to fix first.

Book a fit call
Best fit for most

Growth Advisory + Execution

For SaaS teams that need better signal, sharper targeting, and better pipeline quality.

From €3,000 / month
  • Strategy + execution
  • Cleaner data
  • Sharper targeting
  • Exec-ready reporting

Best for active accounts that should be performing better.

See which fits
Custom scope

Scale Engagement

For multi-market or more complex SaaS growth setups that need careful scaling.

Custom
  • Expansion support
  • CRM signal integration
  • Growth testing
  • Strategic guidance

Best for teams ready to scale with more control.

Discuss your setup
How it starts

A simple path from conversation to next step.

1

Book a fit call

I look at your current setup, growth goals, and where the friction seems to be.

2

Assess the bottleneck

I identify whether the issue is signal, targeting, page relevance, funnel quality, or scale readiness.

3

Choose the right engagement

Start with a diagnostic, ongoing growth work, or a custom scope if the setup is more complex.

Fit matters

This is built for the right kind of SaaS team.

Better qualification creates a better sales conversation for both sides.

Best fit

  • SaaS businesses where demo quality matters.
  • Sales-assisted funnels or higher-value deals.
  • Monthly ad spend typically above €5k.
  • Teams willing to improve tracking and landing pages.
  • Leaders who want clearer decisions from paid search.

Not an ideal fit

  • Basic account maintenance only.
  • Lead volume at any cost.
  • Ecommerce-first business models.
  • Very small budgets with limited upside.
  • Teams unwilling to touch measurement or pages.
What others say

Credibility should feel visible before the call ever happens.

“Andrei helped supply the leads our sales team needed and really understands SaaS customer acquisition.”
Sat Sindhar · Managing Director, Sense
“He found creative solutions, packaged them clearly, and made fast decisions easier for the team.”
Michael Ni · CMO, Openprise
“Ambitious, knowledgeable, and willing to go the extra mile to make things happen.”
Andrada Vonhaz · Marketing Project Manager, Omniconvert
Common questions

Clear answers before you decide.

Do you require a minimum term?
For ongoing engagements, a 90-day starting window is usually enough to diagnose issues, improve signal quality, and determine whether the channel is moving in the right direction.
What ad budgets do you usually work with?
Most often, SaaS teams spending roughly €5k to €100k+ per month in ad spend. The service fee covers strategic and execution work, not media spend itself.
Do you help with landing pages too?
Yes. Either directly, or by giving your internal team clear direction. In many cases, better paid performance also requires a better page experience.
Do you work with CRM data and offline conversions?
Yes. Where needed, paid search performance can be connected more closely to CRM and downstream sales signals so optimisation decisions are based on stronger data.
How many clients do you take on?
A limited number. The work is intentionally hands-on, so client load stays small enough to keep decision quality high.
Ready when you are

Get a clearer view of what paid search should do next.

Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and the right next step for your SaaS business.