Skip to content

Google Ads for SaaS | Better Demos, Not More Noise

Google Ads consultant for SaaS and B2B SaaS

Google Ads strategy for SaaS and B2B SaaS teams that need better demo quality.

I help sales-led SaaS companies turn search intent into qualified pipeline through sharper targeting, landing page relevance, and CRM-aware measurement.

Book a fit call See if this fits
Since 2010
SaaS-focused paid search
Limited load
Hands-on work, fewer accounts
Quality first
Pipeline over lead volume
Signal-aware
Tracking and CRM-informed optimization
  1. 01 Buyer intent Find the searches that show real problem awareness and commercial urgency.
  2. 02 Page relevance Match ad promise, offer, proof, and next step to the buyer’s context.
  3. 03 Revenue signal Improve tracking so decisions are tied to lead quality and sales movement.
  4. 04 Qualified pipeline Scale what creates better conversations, not just more form fills.

Quick facts

Clear facts for buyers and search.

This work is for SaaS teams that already have demand, sales motion, and enough data to make paid search decisions more precise.

Specialty
Google Ads strategy and execution for SaaS and B2B SaaS, sales-assisted funnels, and demo generation.
Primary outcome
Better demo quality, clearer pipeline signal, lower waste, and more confident scaling decisions.
Typical fit
SaaS teams with higher-value deals, meaningful ad spend, and willingness to improve pages and tracking.
Services
Revenue Leak Check, Paid Search Diagnostic, Growth Advisory, Growth Advisory + Execution, and custom Scale Engagement.
Budget range
Often EUR 5k to EUR 100k+ per month in ad spend, depending on market, funnel, and growth stage.
Contact
andrei@andreivisan.com or book a fit call.

Proof first

Paid search should be judged by business signal, not dashboard noise.

Selected outcomes from prior SaaS and growth-led projects. Results vary by market, budget, offer, funnel, and sales follow-up.

+312%
More qualified demos

In 90 days for a mid-market SaaS company.

-47%
Lower CAC

After campaign restructuring and stronger page relevance.

$1.2M
Pipeline added

Built through revenue-aware paid search strategy.

+141%
More qualified leads

Alongside stronger traffic and conversion growth across SaaS accounts.

  • PeopleHR
  • Openprise
  • ViralSweep
  • DistantJob
  • Storenvy
  • Verifone

How the work improves performance

Most Google Ads problems are really signal, intent, offer, or page problems.

The work connects what buyers search for, what the page says, what the CRM shows, and what revenue actually needs.

Intent architecture

Campaigns are structured around buyer intent, problem urgency, and deal quality, not just keyword activity.

Measurement clarity

Tracking and downstream signals are improved so optimization decisions can use evidence beyond the first conversion.

Page relevance

Ad intent, landing page message, proof, and call to action are aligned so qualified buyers know what to do next.

Hands-on execution

Direct involvement, limited client load, faster decisions, and less distance between strategy and implementation.

How it starts

A simple path from first call to useful next step.

1

Book a fit call

I look at your current setup, growth goals, sales motion, and where the friction seems to be.

2

Find the bottleneck

We identify whether the issue is signal, targeting, page relevance, funnel quality, or scale readiness.

3

Choose the engagement

Start with a Revenue Leak Check, a deeper diagnostic, senior advisory, hands-on execution, or a custom scale engagement.

Fit matters

This is built for the right kind of SaaS team.

Better qualification creates a better sales conversation for both sides.

Best fit

  • SaaS businesses, especially B2B SaaS, where demo quality matters.
  • Sales-assisted funnels or higher-value deals.
  • Monthly ad spend typically above EUR 5k.
  • Teams willing to improve tracking and landing pages.
  • Leaders who want clearer paid search decisions.

Not an ideal fit

  • Lead volume at any cost.
  • Ecommerce-first business models.
  • Very small budgets with limited upside.
  • Teams unwilling to touch measurement or pages.
  • Basic account maintenance only.

Ways to work together

Simple engagement options for SaaS growth.

Start with a fast expert check, diagnose properly, get senior guidance, move into hands-on execution, or scale carefully with a custom scope.

Start here

Google Ads Revenue Leak Check

For teams that want a fast expert review before committing to a full diagnostic or ongoing work.

EUR 500-750 USD 750-1,000
  • Google Ads account review
  • Search intent check
  • Conversion tracking red flags
  • Landing page mismatch notes
  • Top 5-10 revenue leaks
  • Prioritized next steps

Best for identifying the biggest leaks quickly.

Book a fit call
Diagnose properly

Paid Search Diagnostic

For SaaS teams that want a full diagnosis before changing campaigns, increasing budget, or hiring ongoing support.

EUR 1,000 USD 1,500
  • Account structure review
  • Search intent analysis
  • Tracking and conversion signal review
  • Landing page review
  • CRM/offline conversion review
  • 90-day action plan

Best when you want a full strategic diagnosis before bigger changes.

Book a fit call
Senior guidance

Growth Advisory

For teams that already have someone managing campaigns, but need senior strategy, direction, and quality control.

From EUR 1,500 USD 2,000/month
  • Monthly strategy review
  • Search intent guidance
  • Tracking and pipeline signal review
  • Landing page feedback
  • Budget and campaign recommendations
  • One or two advisory calls per month

Best when internal execution exists, but decisions need stronger senior oversight.

Ask about advisory
Core offer

Growth Advisory + Execution

For teams that want direct involvement in improving campaigns, search intent, tracking, landing pages, and pipeline quality.

From EUR 2,500 USD 3,500/month
  • Strategy and execution
  • Campaign improvement
  • Search intent refinement
  • Tracking and landing page feedback
  • Pipeline quality focus

Best for active accounts that need stronger performance and hands-on improvement.

See which fits
Scale carefully

Scale Engagement

For complex accounts, multiple markets, higher spend, or CRM-heavy SaaS funnels that need careful expansion.

From EUR 4,000 USD 5,000/month
  • Complex account support
  • Multi-market planning
  • Expansion support
  • CRM signal integration
  • Strategic guidance

Best for teams ready to scale carefully.

Discuss your setup

What others say

Credibility should be visible before the call.

“Andrei helped supply the leads our sales team needed and really understands SaaS customer acquisition.”
Sat Sindhar, Managing Director, Sense
“He found creative solutions, packaged them clearly, and made fast decisions easier for the team.”
Michael Ni, CMO, Openprise
“Ambitious, knowledgeable, and willing to go the extra mile to make things happen.”
Andrada Vonhaz, Marketing Project Manager, Omniconvert

Common questions

Clear answers before you decide.

What is the difference between the Revenue Leak Check and the Paid Search Diagnostic?
The Revenue Leak Check is a faster, lower-commitment expert review focused on the biggest Google Ads revenue leaks and prioritized next steps. The Paid Search Diagnostic is the deeper version, with fuller account structure, search intent, tracking, landing page, CRM signal, and 90-day planning work.
Do you require a minimum term?
The Revenue Leak Check and Paid Search Diagnostic are one-time projects. For ongoing advisory or execution, a 90-day starting window is usually enough to diagnose issues, improve signal quality, and determine whether the channel is moving in the right direction.
What ad budgets do you usually work with?
Most often, SaaS teams spending roughly EUR 5k to EUR 100k+ per month in ad spend. The service fee covers strategic and execution work, not media spend itself.
Do you help with landing pages too?
Yes. Either directly, or by giving your internal team clear direction. In many cases, better paid performance also requires a better page experience.
Do you work with CRM data and offline conversions?
Yes. Where needed, paid search performance can be connected more closely to CRM and downstream sales signals so optimization decisions are based on stronger data.
How many clients do you take on?
A limited number. The work is intentionally hands-on, so client load stays small enough to keep decision quality high.

Ready when you are

Get a clearer view of what paid search should do next.

Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and the right next step for your SaaS business.

Book a fit call Email Andrei