Google Ads, SEO & AI visibility for SaaS
Turn Google search into qualified pipeline.
I help SaaS and B2B companies get found, understood and chosen through hands-on Google Ads management, commercial SEO and AI search visibility. The work connects buyer intent, landing pages, conversion tracking and CRM outcomes—so you can see which searches create real sales opportunities.
- Senior, hands-on work
- No junior account hand-off
- Qualified pipeline before lead volume
What I do
Three clear services. One commercial goal.
You can use each service separately or combine them. Every engagement is built around the same outcome: more of the right buyers reaching a page that earns the next step.
Capture demand
Google Ads management for SaaS
I plan, restructure and manage paid-search campaigns around qualified leads, CRM stages and revenue—not cheap form fills or platform-reported conversions.
- Search intent, campaigns and budgets
- Ad-to-landing-page message match
- Conversion tracking and offline CRM signals
- Reporting tied to lead quality and pipeline
Best when: Google Ads is active, but lead quality, CAC or pipeline contribution is unclear.
Explore Google Ads managementBuild organic demand
SEO for SaaS buyers
I improve the pages that explain, compare and sell your product so the right buyers can find you—and quickly understand why your offer fits their situation.
- Technical and on-page SEO priorities
- Commercial service and solution pages
- Buyer questions, objections and proof
- Internal links and content architecture
Best when: traffic is weak, irrelevant or failing to turn research into qualified conversations.
Explore SEO for SaaSEarn AI-assisted discovery
AI search visibility (AEO and GEO)
I make your company, services and expertise easier for AI search engines and assistants to interpret, verify and cite—without chasing unsupported “AI ranking” shortcuts.
- Entity and service clarity
- Answer-first content and expert evidence
- Crawlable citations and internal links
- Structured data that matches visible content
Best when: your expertise is strong, but your brand is absent or unclear in AI-assisted research.
Explore AI search visibilitySelected outcomes
Results that matter beyond the ad platform.
The goal is not more dashboard activity. It is more qualified demand, better acquisition economics and clearer evidence of what should be fixed, stopped or scaled.
More qualified demos in 90 days
Selected SaaS engagement
Lower customer acquisition cost after restructuring
Selected SaaS engagement
Pipeline added through revenue-aware paid search
Selected prior engagement
More qualified leads with stronger acquisition performance
Selected prior work
Selected outcomes from prior SaaS and growth-led work. Results vary by market, budget, offer, baseline, funnel, tracking quality and sales follow-up. Prior outcomes do not guarantee future performance.
How the work connects
Find the bottleneck. Fix the path. Scale the evidence.
Campaigns, pages and measurement are reviewed as one buyer journey. That keeps the work focused on the commercial constraint instead of producing a long list of disconnected marketing tasks.
Find the commercial leak
Identify where intent, campaign structure, page clarity, tracking or sales feedback is breaking the journey.
Fix the highest-value constraint
Prioritise the smallest campaign, page or measurement changes most likely to improve qualified demand.
Scale what sales can validate
Increase investment only when the team can distinguish useful opportunities from low-value conversion noise.
Simple pricing
Choose one channel—or connect all of search.
Three clear monthly packages cover the core services. Start with the commercial priority you already understand, or combine paid, organic and AI-assisted discovery under one roadmap.
Capture demand
Google Ads Growth
Senior strategy and hands-on management for SaaS paid search tied to lead quality and pipeline.
- Campaign strategy and direct management
- Search intent, terms, budgets and experiments
- Landing-page and conversion-signal guidance
- Reporting tied to qualified pipeline
Build organic and AI discovery
SEO + AI Visibility
Commercial SEO and AI visibility work that makes your expertise easier to find, understand and trust.
- Commercial pages and on-page SEO
- Answer, entity, evidence and schema improvements
- Content briefs and internal-link priorities
- Organic and AI visibility monitoring
Connect the channels
Integrated Search Growth
Google Ads, SEO and AI visibility managed through one commercial search strategy.
- Everything in both channel packages
- One buyer-intent and commercial-page roadmap
- Shared evidence and measurement priorities
- One view from research to qualified pipeline
Need clarity before choosing ongoing support?
A Search Diagnostic is €1,500 one-time. Choose Google Ads or SEO + AI Visibility, receive a prioritised 90-day plan, and credit 50% of the fee when ongoing work starts within 30 days.
A useful fit
Best for SaaS and B2B teams with a real sales journey.
This work is most useful when a lead must become a qualified opportunity—not when the only goal is cheap traffic or a higher form count.
A strong fit
- You sell SaaS or a considered B2B service
- Sales can give feedback on lead quality
- You are willing to improve pages and tracking
- You want senior involvement close to the work
Probably not the right fit
- You only want the cheapest possible leads
- You need guaranteed rankings or AI citations
- No one can share sales or CRM outcomes
- Landing pages and measurement cannot change
Client perspective
What SaaS leaders say about working with Andrei.
Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.
Who does the work
You work directly with Andrei.
I am Andrei Visan, a Google Ads and search growth consultant for SaaS and B2B companies. Since 2010, I have worked across paid search, landing pages, measurement and organic discovery.
I stay close to the account, the pages and the commercial evidence. The objective is simple: help your team decide what to fix, stop, test or scale—and explain the reasoning in language marketing, sales and leadership can use.
Useful guides
See how I think about SaaS search growth.
Pipeline measurement
Why reporting leads instead of pipeline breaks SaaS marketing
How marketing and sales end up optimising towards different definitions of success.
Read the pipeline articleConversion signal
How to fix Google Ads tracking
How better conversion and offline signals help paid search distinguish qualified demand from noise.
Read the tracking guideLanding pages
How to optimise SaaS landing pages
How message match, proof, objections and next-step clarity affect valuable search traffic.
Read the landing-page guideFrequently asked questions
Clear answers before you book.
What does a SaaS Google Ads consultant do?
A SaaS Google Ads consultant connects search intent, campaign structure, ads, landing pages, conversion tracking and CRM outcomes. The aim is to generate qualified demos and pipeline—not simply more clicks, cheaper leads or platform-reported conversions.
Which service should I start with?
Choose Google Ads Growth when paid search is the immediate priority. Choose SEO + AI Visibility when buyers struggle to find or understand the company during research. Choose Integrated Search Growth when paid, organic and AI-assisted discovery need one strategy. If the bottleneck is unclear, begin with the €1,500 Search Diagnostic.
Is SEO different from AI search visibility?
Yes, but they overlap. SEO helps search engines crawl, understand and rank useful pages. AI search visibility also strengthens entity clarity, direct answers, expert evidence and verifiable citations that assistants can use when producing a response. Both depend on accessible, people-first content.
Can I hire Andrei only for Google Ads?
Yes. Google Ads management, SEO and AI visibility can be scoped separately. Integrated Search Growth is available when paid, organic and AI-assisted discovery need one commercial strategy.
How do you measure qualified pipeline?
Measurement starts by agreeing which CRM stages and sales outcomes matter. Where the setup allows, those outcomes are connected back to campaigns and search intent through conversion tracking and offline CRM signals. Reporting then separates useful opportunities from low-value form submissions.
Is Google Ads media spend included in the fee?
No. Media spend is paid directly through your own Google Ads account. It is separate from strategy, management and any third-party platform costs.
Do SEO or AI visibility services guarantee rankings or citations?
No. The work can improve crawlability, relevance, clarity, evidence, entity understanding and citation potential. Search engines and AI platforms control whether, where and how a page appears.
Not sure whether the problem is ads, pages or measurement?
Bring the current setup, the commercial question and what sales says about lead quality. In 30 minutes, we can identify the likely bottleneck and decide whether the next step is a Search Diagnostic, one-channel package, Integrated Search Growth—or no engagement at all.
Prefer email? andrei@andreivisan.com