Search growth for SaaS and B2B
Turn search into qualified pipeline, not just more traffic and conversions.
I help SaaS and B2B teams improve Google Ads, commercial SEO and AI-assisted discovery by connecting search intent, landing pages, conversion signals and sales outcomes. The goal is a channel the business can understand, trust and scale.
- Senior, hands-on involvement
- Clear starting prices
- Pipeline before platform vanity metrics
Already know you need ongoing support? Compare the service levels and starting prices.
The commercial problem
Search performance can look healthy while revenue quality quietly gets worse.
Platform reporting rewards activity. Your business needs evidence that the right buyers are finding you, understanding the offer, converting into qualified opportunities and moving through sales.
Conversions rise. Sales still complains.
The account optimises towards easy form fills while valuable buyer intent, qualification and offline outcomes remain invisible.
CPL falls. CAC quietly increases.
Cheap leads can consume budget, sales capacity and reporting attention while hiding the cost of acquiring customers who actually fit.
Traffic grows. Pipeline stays flat.
Search visibility is not commercially useful when pages do not match buyer intent, answer objections or create a credible next step.
The search-to-pipeline system
Improve the whole path from buyer intent to sales outcome.
The work is not limited to bid changes or keyword lists. It identifies where the commercial journey breaks and prioritises the smallest changes most likely to improve decision quality and pipeline.
Capture stronger intent
Prioritise searches that reveal a relevant problem, buying situation or commercial need.
Align ad and page
Make the promise, proof and next action match the reason the buyer searched.
Improve the signal
Connect meaningful front-end actions with CRM stages, qualified opportunities and revenue.
Scale from evidence
Increase investment only after the account and team can distinguish useful demand from noise.
Selected outcomes
Results that matter beyond the ad platform.
More qualified demos in 90 days
Selected SaaS engagement
Lower customer acquisition cost after restructuring
Selected SaaS engagement
Pipeline added through revenue-aware paid search
Selected prior engagement
More qualified leads with stronger acquisition performance
Selected prior work
Selected outcomes from prior SaaS and growth-led work. Results vary by market, budget, offer, baseline, funnel, tracking quality and sales follow-up. Prior outcomes do not guarantee future performance.
Services and starting prices
Start with the smallest engagement that can answer the commercial question.
Use a fixed-scope project when the bottleneck is unclear. Choose ongoing support when the channel already needs consistent senior attention, execution or leadership.
Focused diagnostics and sprints
Each project is designed to produce a clear diagnosis, prioritised decisions and a practical next step.
SaaS Paid Search Revenue Diagnostic
Find where Google Ads spend is leaking across intent, campaigns, signals and landing pages.
- Revenue-leak map
- Qualified-pipeline diagnosis
- 90-day improvement roadmap
SEO and AI Visibility Diagnostic
Assess crawlability, commercial relevance, entity clarity, evidence and buyer-answer gaps.
- Technical and on-page diagnosis
- Entity, answer and evidence gaps
- Prioritised visibility roadmap
Search Journey Strategy Sprint
Connect research, commercial pages, demand capture and conversion signals into one plan.
- Research-to-demand journey map
- Paid, organic and AI priorities
- Channel and page sequence
Search Intent Architecture Sprint
Map valuable demand to campaign structure, keywords, negatives, budgets and pages.
- Buyer-intent map
- Campaign and keyword structure
- Page, negative and budget logic
CRM Signal and Offline Conversion Sprint
Build a cleaner feedback loop between conversions, CRM lifecycle stages and bidding.
- Conversion-action audit
- CRM and offline signal plan
- Implementation hand-off rules
Landing Page and Paid Search Alignment Sprint
Improve message match, offer clarity, proof, objections and conversion paths.
- Ad-to-page relevance review
- Conversion and objection diagnosis
- Prioritised page recommendations
Ongoing search growth support
Choose the level of involvement based on who will own strategy, implementation, quality control and learning from pipeline.
Senior direction
Google Ads Growth Advisory
Best when an internal marketer or agency executes the work but needs senior review, priorities and decision support.
- Regular account and pipeline reviews
- Prioritised recommendations and experiments
- Landing-page and tracking guidance
- Team or agency decision support
Execution remains with your team or agency.
Demand capture
Google Ads Growth Management
Best when paid search needs senior strategy plus hands-on management and optimisation.
- Paid-search strategy and management
- Intent and budget quality
- Page and conversion-signal guidance
- Commercial performance reporting
Media spend is paid separately.
Earlier discovery
SEO and AI Visibility Growth
Best when buyers struggle to discover, understand or trust the company during research.
- Commercial page and answer strategy
- On-page SEO and content guidance
- Entity, evidence and schema improvements
- Visibility monitoring and priorities
No unsupported ranking or citation guarantees.
One connected strategy
Integrated Search Growth
Best when paid, organic and AI-assisted research need one commercial strategy.
- Google Ads and organic direction
- Commercial content and page priorities
- Shared intent, evidence and measurement
- One roadmap from research to pipeline
Best for teams ready to improve pages and measurement.
Senior ownership
Fractional Search Growth Lead
Best when a team or agency needs senior direction, governance and quality control.
- Search growth leadership and planning
- Team, agency and stakeholder alignment
- Experiment and implementation governance
- Executive reporting and decision support
Scope depends on team and channel complexity.
These are starting prices, except the €1,500/month advisory service shown as a fixed entry point. Final scope depends on markets, account complexity, page count, measurement maturity, implementation needs and direct execution required. Google Ads media spend and third-party platform costs are separate.
Fit requirements
Built for teams that value qualified pipeline over lead volume.
Strong work depends on a meaningful commercial opportunity, access to useful evidence and a team willing to improve pages, tracking and feedback from sales.
Likely a strong fit
- SaaS or B2B with a sales-assisted or higher-value funnel
- Search already matters or deserves serious investment
- Leadership cares about demos, opportunities and pipeline quality
- The team can improve pages, tracking and CRM feedback
- There is enough data or context to make useful decisions
Probably not the right fit
- Ecommerce-first work or lead volume at any cost
- Very small budgets with limited commercial upside
- Mass-content, backlink-only or generic agency requirements
- Teams unwilling to change weak pages or measurement
- Requests for unsupported guarantees or instant shortcuts
Client perspective
What SaaS leaders say about working with Andrei.
Andrei was one of the key members overseeing paid search campaigns that supplied our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.
It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.
A true driver for success. Andrei is ambitious, knowledgeable and willing to go the extra mile to make things happen.
Founder-led work
Senior judgment, close to the account.
I am Andrei Visan, a Google Ads and search growth consultant focused on SaaS and B2B. I work directly with founders, marketing teams and agencies to improve paid-search structure, commercial pages, demo quality, measurement and search strategy.
The objective is not to make an account or dashboard look impressive. It is to help the business make clearer decisions about what to fix, stop, test or scale.
SEO and AI visibility
Be understood before the click, then compete when intent becomes commercial.
Clear service pages, expert-led explanations, evidence and crawlable internal links help buyers discover and evaluate your expertise through organic and AI-assisted research. Paid search then captures valuable commercial intent when the buyer is ready to act.
Report pipeline, not just leads
Why SaaS reporting breaks when marketing and sales optimise towards different definitions of success.
Read the pipeline articleFix the conversion signal
How better tracking and offline outcomes help paid search distinguish qualified demand from noise.
Read the tracking guideImprove SaaS landing pages
How message match, proof, objections and next-step clarity affect valuable search traffic.
Read the landing-page guideFrequently asked questions
Clear answers before you book.
What is the best first engagement?
The SaaS Paid Search Revenue Diagnostic, from €2,500, is the most common paid starting point when Google Ads is active but the commercial bottleneck is unclear. The free Google Ads Revenue Leak Checklist is available when you want a lower-friction first step.
What is included in the €1,500/month advisory service?
Google Ads Growth Advisory provides senior account and pipeline reviews, prioritised recommendations, experiment direction, landing-page and tracking guidance, and decision support for your internal team or agency. Execution remains with your team or existing delivery partner.
How is advisory different from Google Ads Growth Management?
Advisory, at €1,500/month, is designed for teams that already have execution capacity. Google Ads Growth Management starts at €3,000/month and includes hands-on strategy, account management and ongoing optimisation.
Can Google Ads, SEO and AI Visibility be bought separately?
Yes. Google Ads and SEO and AI Visibility can be scoped separately. Integrated Search Growth, from €5,000/month, is recommended when paid, organic and AI-assisted research need one commercial strategy.
Is Google Ads media spend included in the service fee?
No. Media spend is paid directly through your own Google Ads account and is separate from consulting, advisory, execution and third-party platform costs.
Can a diagnostic lead into ongoing work?
Yes. A diagnostic can stand alone, support an internal team or become the foundation for ongoing work. The SaaS Paid Search Revenue Diagnostic can be credited towards the first month when both sides choose to continue within 30 days.
Do SEO or AI-visibility services guarantee rankings or AI citations?
No. The work can improve crawlability, clarity, relevance, evidence, entity understanding and citation potential, but inclusion, ranking and wording remain controlled by each search engine or AI platform.
What should I bring to the fit call?
Bring the commercial bottleneck, current media spend where relevant, important landing pages, primary conversion actions, CRM setup and what sales says about lead quality. Account access is not normally required for the first conversation.
Find the bottleneck before you spend more trying to outrun it.
Bring the current setup, the commercial question and what sales says about lead quality. In 30 minutes, we can decide whether the right next step is advisory, a focused project, ongoing management, integrated search growth—or no engagement at all.
Prefer email? andrei@andreivisan.com