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Google Ads for SaaS | Better Demos, Not More Noise

Google Ads consultant for SaaS and B2B SaaS

Google Ads strategy for SaaS and B2B SaaS teams that need better demo quality.

I help sales-led SaaS companies turn search intent into qualified pipeline through sharper targeting, landing page relevance, and CRM-aware measurement.

Book a fit call See if this fits
Since 2010
SaaS-focused paid search
Limited load
Hands-on work, fewer accounts
Quality first
Pipeline over lead volume
Signal-aware
Tracking and CRM-informed optimization
  1. 01 Buyer intent Find the searches that show real problem awareness and commercial urgency.
  2. 02 Page relevance Match ad promise, offer, proof, and next step to the buyer’s context.
  3. 03 Revenue signal Improve tracking so decisions are tied to lead quality and sales movement.
  4. 04 Qualified pipeline Scale what creates better conversations, not just more form fills.

Quick facts

Clear facts for buyers and search.

This work is for SaaS teams that already have demand, sales motion, and enough data to make paid search decisions more precise.

Specialty
Google Ads strategy and execution for B2B SaaS, sales-assisted funnels, and demo generation.
Primary outcome
Better demo quality, clearer pipeline signal, lower waste, and more confident scaling decisions.
Typical fit
SaaS teams with higher-value deals, meaningful ad spend, and willingness to improve pages and tracking.
Services
Paid search diagnostic, ongoing growth advisory and execution, landing page review, light account management.
Budget range
Often EUR 5k to EUR 100k+ per month in ad spend, depending on market, funnel, and growth stage.
Contact
andrei@andreivisan.com or book a fit call.

Proof first

Paid search should be judged by business signal, not dashboard noise.

Selected outcomes from prior SaaS and growth-led projects. Results vary by market, budget, offer, funnel, and sales follow-up.

+312%
More qualified demos

In 90 days for a mid-market SaaS company.

-47%
Lower CAC

After campaign restructuring and stronger page relevance.

$1.2M
Pipeline added

Built through revenue-aware paid search strategy.

+141%
More qualified leads

Alongside stronger traffic and conversion growth across SaaS accounts.

  • PeopleHR
  • Openprise
  • ViralSweep
  • DistantJob
  • Storenvy
  • Verifone

How the work improves performance

Most Google Ads problems are really signal, intent, offer, or page problems.

The work connects what buyers search for, what the page says, what the CRM shows, and what revenue actually needs.

Intent architecture

Campaigns are structured around buyer intent, problem urgency, and deal quality, not just keyword activity.

Measurement clarity

Tracking and downstream signals are improved so optimization decisions can use evidence beyond the first conversion.

Page relevance

Ad intent, landing page message, proof, and call to action are aligned so qualified buyers know what to do next.

Hands-on execution

Direct involvement, limited client load, faster decisions, and less distance between strategy and implementation.

How it starts

A simple path from first call to useful next step.

1

Book a fit call

I look at your current setup, growth goals, sales motion, and where the friction seems to be.

2

Find the bottleneck

We identify whether the issue is signal, targeting, page relevance, funnel quality, or scale readiness.

3

Choose the engagement

Start with a diagnostic, ongoing growth work, or a custom scope if the account and funnel are more complex.

Fit matters

This is built for the right kind of SaaS team.

Better qualification creates a better sales conversation for both sides.

Best fit

  • B2B SaaS businesses where demo quality matters.
  • Sales-assisted funnels or higher-value deals.
  • Monthly ad spend typically above EUR 5k.
  • Teams willing to improve tracking and landing pages.
  • Leaders who want clearer paid search decisions.

Not an ideal fit

  • Lead volume at any cost.
  • Ecommerce-first business models.
  • Very small budgets with limited upside.
  • Teams unwilling to touch measurement or pages.
  • Basic account maintenance only, unless light support is the intended scope.

Ways to work together

Simple engagement options for SaaS growth.

Choose a lower-risk diagnostic, ongoing execution, a custom scale engagement, or focused support for a specific problem.

Good first step

Paid Search Diagnostic

For SaaS teams that want clarity before committing to ongoing work.

Starts at EUR 1,000
  • Account review
  • Tracking check
  • Landing page ideas
  • 90-day action plan

Best if you want to know what to fix first.

Book a fit call
Best fit for most

Growth Advisory + Execution

For SaaS teams that need better signal, sharper targeting, and better pipeline quality.

From EUR 3,000 / month
  • Strategy and execution
  • Cleaner data
  • Sharper targeting
  • Exec-ready reporting

Best for active accounts that should be performing better.

See which fits
Custom scope

Scale Engagement

For multi-market or complex SaaS growth setups that need careful scaling.

Custom
  • Expansion support
  • CRM signal integration
  • Growth testing
  • Strategic guidance

Best for teams ready to scale with more control.

Discuss your setup
Focused review

Landing Page Conversion Review

For SaaS teams that need to understand why an important landing page is not converting.

From EUR 1,000
  • Friction analysis
  • Page structure review
  • Element order review
  • CRO recommendations report

Best if you want to improve one page before broader work.

Ask about this review
Light support

Minimal Account Health & Management

For teams that need light account oversight without a full growth engagement.

From EUR 850 / month
  • Basic account checks
  • Light optimization
  • Issue spotting
  • Simple monthly notes

Best if you need stability and visibility, not full strategic support.

Ask about light support

What others say

Credibility should be visible before the call.

“Andrei helped supply the leads our sales team needed and really understands SaaS customer acquisition.”
Sat Sindhar, Managing Director, Sense
“He found creative solutions, packaged them clearly, and made fast decisions easier for the team.”
Michael Ni, CMO, Openprise
“Ambitious, knowledgeable, and willing to go the extra mile to make things happen.”
Andrada Vonhaz, Marketing Project Manager, Omniconvert

Common questions

Clear answers before you decide.

Do you require a minimum term?
For ongoing engagements, a 90-day starting window is usually enough to diagnose issues, improve signal quality, and determine whether the channel is moving in the right direction.
What ad budgets do you usually work with?
Most often, SaaS teams spending roughly EUR 5k to EUR 100k+ per month in ad spend. The service fee covers strategic and execution work, not media spend itself.
Do you help with landing pages too?
Yes. Either directly, or by giving your internal team clear direction. In many cases, better paid performance also requires a better page experience.
Do you work with CRM data and offline conversions?
Yes. Where needed, paid search performance can be connected more closely to CRM and downstream sales signals so optimization decisions are based on stronger data.
How many clients do you take on?
A limited number. The work is intentionally hands-on, so client load stays small enough to keep decision quality high.

Ready when you are

Get a clearer view of what paid search should do next.

Book a fit call and I can look at your current setup, the bottlenecks in the funnel, and the right next step for your SaaS business.

Book a fit call Email Andrei