Google Ads, SEO & AI Visibility for B2B SaaS
Be found when the right buyers are already looking.
Your buyers search Google, compare options and increasingly use AI to research vendors.
I help B2B SaaS companies show up in those moments and turn the right searches into qualified pipeline.
If Google or an AI answer brought you here, you’ve already seen why visibility matters.
The idea is simple
Be easy to find. Easy to understand. Easy to choose.
The best search strategy does not try to put you everywhere.
It puts you in front of the right buyer when they are actively trying to solve a problem, compare options or choose a supplier.
Sometimes that happens through a Google Ad.
Sometimes through an organic result.
Sometimes through an AI answer that mentions or cites your company.
The channel changes. The buyer’s question does not: “Is this the right company for me?”
How I think about search
Get found. Get chosen. Learn what creates pipeline.
Get found
Show up where serious buyers are already searching.
Google Ads, commercial SEO and AI-assisted discovery should work around real buyer intent, not just traffic volume.
Get chosen
Give the buyer enough clarity and proof to take the next step.
The ad, search result, AI mention and landing page need to continue the same conversation.
Learn from sales
Use what happens after the lead to make search better.
Qualified demos, opportunities, CRM feedback and pipeline tell us far more than form fills alone.
Where search goes wrong
Visibility is useful only when it reaches the right buyer.
You’re visible, but to the wrong people.
Traffic grows. Form fills grow. Pipeline does not.
You’re paying for demand you already owned.
Brand performance makes the account look healthier than new-customer acquisition really is.
Buyers find you, but do not choose you.
The search worked. The page, message, proof or offer did not.
I look across the whole path, from the search to the page to the conversion signal to the sales outcome, and find the weakest link.
Ways to work together
Start with the search problem you actually have.
Google Ads Growth
Capture active demand and turn paid search into better-qualified pipeline.
Senior strategy and direct Google Ads management for B2B SaaS.
SEO + AI Visibility
Be easier to discover when buyers research problems, categories and vendors.
Commercial SEO, clearer answers, stronger entity signals, evidence and AI visibility.
Integrated Search Growth
Connect paid search, organic discovery and AI visibility around one buyer journey.
Best when the same commercial pages and buyer questions influence several search channels.
Not sure where the problem is? Start with a Search Diagnostic.
Selected outcomes
Search should eventually show up in the commercial numbers.
More qualified demos in a selected 90-day engagement
Lower customer acquisition cost after restructuring
Pipeline added in selected prior search work
More qualified leads in a selected prior engagement
Results vary by market, budget, offer, baseline, funnel, tracking quality, sales follow-up and implementation. Prior outcomes do not guarantee future performance.
“I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
Why work directly with me
You do not get handed to a junior account manager.
I’m Andrei Visan. I’ve worked hands-on with paid search since 2010 and now focus on search growth for SaaS and B2B companies.
I stay close to the account, the pages, the measurement and the decisions that connect visibility to pipeline.
- Direct senior involvement
- Google Ads experience since 2010
- Landing pages and conversion signals considered alongside traffic
- Recommendations connected to sales and pipeline, not platform metrics alone
Good fit?
This works best when search has a real commercial job to do.
Probably a good fit
- You sell B2B SaaS or a considered B2B service
- Your funnel is sales-assisted or higher value
- Search can influence meaningful revenue
- Lead quality matters more than raw volume
- Your team can improve pages, tracking or CRM feedback when needed
Probably not
- You only want the cheapest possible leads
- No sales or CRM feedback is available
- Nothing outside the ad account can change
- You need guaranteed CAC, rankings, revenue or AI citations
Start with the problem
Where are buyers failing to find, trust or choose you?
Bring me the search problem, not a polished brief.
We can look at where the weakness is most likely to sit and decide whether I can actually help.
No Google Ads account access is normally needed for the first conversation.
Questions
Before we talk.
Who do you work with?
I work primarily with B2B SaaS and relevant B2B companies, especially sales-assisted or higher-value funnels where lead quality, opportunities and pipeline matter more than raw form volume.
Do you only manage Google Ads?
No. Google Ads is my primary service. I also work on landing pages, conversion tracking and CRM feedback, and I offer Integrated Search Growth when commercial SEO and AI-assisted discovery should support the same buyer-intent and pipeline strategy.
What happens on the first call?
We clarify the current Google Ads and pipeline problem, identify the most likely bottleneck or missing evidence, and decide whether a diagnostic, ongoing support or no engagement is the sensible next step.
Do you need access to my Google Ads account before the call?
No. Account access is not normally needed for the first call. Bring your current problem, approximate spend and what sales says about lead quality.
Can you also help with landing pages and conversion tracking?
Yes. I review how the landing page continues the search conversation and whether conversion actions and available CRM feedback give Google useful signals. Complex development or data engineering is scoped separately.
Do you work with SEO and AI Visibility?
Yes. I support commercial SEO and AI visibility when they are part of a useful search strategy. I do not promise rankings or AI citations.
Do you guarantee Google Ads performance, rankings or AI citations?
No. Outcomes depend on the market, offer, budget, competition, account baseline, pages, tracking, implementation and sales follow-up. Prior results demonstrate relevant experience; they do not guarantee a future result.
What is the best first engagement if the problem is unclear?
A Paid Search Revenue Diagnostic can assess intent, account structure, landing pages, conversion signals and available pipeline evidence. It is a fixed-scope engagement; the fit call helps determine whether it is necessary.