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Fractional Paid Search Lead for B2B SaaS

Fractional Paid Search Lead for SaaS

Senior paid search leadership when your SaaS team has execution, but needs direction.

I help B2B SaaS teams turn scattered Google Ads activity into clearer decisions across search intent, tracking, landing pages, CAC, and pipeline.

Book a fit call See if this fits

Best when you already have a marketer, agency, or freelancer making changes, but paid search still lacks senior ownership.

EUR 6,000+
Monthly fractional leadership.
90 days
Recommended starting window.
B2B SaaS
Built for teams with sales-cycle complexity.
Execution ready
Works with your marketer, agency, or freelancer.

The short version

You may not need another person clicking around in Google Ads.

You may need someone senior enough to decide what should happen next, and why.

01

Clear priorities for the people doing the work.

Your team or agency gets sharper direction instead of a growing list of disconnected campaign changes.

02

Paid search judged by pipeline, not dashboard noise.

We focus on lead quality, CAC, demos, SQLs, and the conversion signals that actually deserve budget.

03

Strategy across the whole revenue path.

Search intent, landing pages, tracking, CRM data, and budget decisions are treated as one system.

What I own

Senior direction across the paid search revenue system.

Starting from EUR 6,000/month. Begin with a 90-day window to diagnose, set direction, and create a working decision rhythm.

This is strongest when your business already has execution capacity, but needs a paid search owner in the room.

  • Paid search strategy and prioritization.
  • Campaign, account, and search-intent direction.
  • Guidance for your internal team, agency, or freelancer.
  • Tracking, CRM signal, and offline conversion priorities.
  • Landing page and testing roadmap.
  • Budget allocation, scale calls, CAC, and pipeline reviews.

How it works

The first 90 days are about clarity, not busywork.

The goal is to understand what is really limiting paid search, set priorities, and create a rhythm your team can actually use.

1

Diagnose the system

Review campaigns, search terms, landing pages, tracking, CRM signal, reporting, and current growth goals.

2

Set the direction

Define what to fix first, what to stop doing, where to test, and how budget should be treated.

3

Run the cadence

Give leadership and execution teams clearer weekly or monthly decisions tied to pipeline quality.

Fit

This is for teams where paid search already matters enough to deserve senior ownership.

Good fit

  • B2B SaaS with meaningful paid search spend.
  • An internal marketer, agency, or freelancer is already involved.
  • Leadership wants clearer decisions on pipeline, CAC, and lead quality.
  • Tracking, CRM data, and landing pages are part of the performance problem.

Not ideal

  • You only need basic account maintenance.
  • There is no one available to execute decisions.
  • The ad budget is too small to justify senior leadership.
  • You only care about cheaper leads, regardless of sales quality.

FAQ

Before you book.

Is this advisory or hands-on?
The main value is senior direction. Hands-on review or implementation can be included, but the role is designed to help the team make better paid search decisions.
Do you replace our agency?
Usually no. I can guide the agency, challenge assumptions, improve priorities, and help leadership connect platform work to revenue quality. But if you need the hands-on work as well, I can.
Why start with 90 days?
Ninety days gives enough room to diagnose the system, improve the signal, set priorities, and see whether the new operating rhythm is useful.

Ready for senior direction?

Book a fit call and we will decide if fractional paid search leadership makes sense.

In 30 minutes, we can look at your current setup, execution resources, and whether this is the right scope.

Book a fit call Email Andrei