Google Ads for eCommerce
Google Ads management for established eCommerce stores.
I manage Shopping, Performance Max and relevant Search campaigns, with Merchant Center, product feeds and purchase measurement considered alongside the economics of your orders.
Ongoing management from €1,500/month · Google Ads media spend separate
From product data to profit
Campaign decisions depend on what happens after the click.
Connect products, campaigns and the store.
Product information
Review feed structure, product eligibility and Merchant Center issues that affect how products can be advertised.
Campaign management
Manage relevant Shopping, Performance Max and Search campaigns around demand and reliable purchase signals.
Purchase economics
Consider purchase value, margin, returns and fulfilment when assessing what an acquired order is worth.
When this service fits.
This route is for established online stores with a meaningful catalogue and margins that can support paid acquisition. Google Ads should have a real role in growth, and your team needs to be able to act on feed, tracking or store improvements.
A strong dashboard ROAS can still hide weak contribution. The review considers whether product data, campaign control, measurement or the buying experience after the click is limiting performance.
Choose management or diagnose first.
Ongoing Google Ads management
Use this when ongoing ownership is the clear need. Scope depends on catalogue, markets, account complexity, feeds and implementation requirements.
Profitability Diagnostic
Use the one-time review when the constraint is uncertain. Review the account, Merchant Center, feed, purchase tracking and product economics, then prioritise an action roadmap.
A working sequence for the first 90 days.
Days 1–14
Establish the baseline and address critical measurement, feed and account issues.
Days 15–45
Create cleaner product and campaign learning.
Days 46–90
Review the economics of what is working and test the next constraint.
Read the eCommerce resources.
Use the resource hub for product-feed guides, campaign comparisons, purchase measurement and profitability tools. These are educational resources, not claimed client-performance results.
Questions before you choose
Do I need the €650 diagnostic first?
No. It is useful when the problem or scope is unclear. If ongoing management is already the right next step, we can discuss it directly.
Do you work on Merchant Center and feeds?
Yes. Feed structure, product eligibility and Merchant Center condition form part of the work. Responsibilities and implementation are agreed.
Can you review purchase tracking?
Yes. Purchase value, currency, transaction IDs and conversion implementation can be reviewed.
Can you guarantee a ROAS?
No. Profitability depends on product costs, returns, fulfilment, demand, competition, measurement and operational factors as well as campaign decisions.
Let’s talk about your business.
Tell me what you want to improve. We can decide whether the work fits and which next step makes sense.