Google Ads for established eCommerce stores
Turn Google Ads into a more profitable acquisition system.
I connect Shopping, Performance Max, Merchant Center, product data and purchase measurement with the economics that determine whether an order is actually worth acquiring.
Ongoing management starts at €1,500/month.
Is this for you?
A good fit looks like this.
- You run an established online store with a meaningful product catalogue.
- Google Ads is active, or you are ready to use it seriously.
- Your margins can support paid customer acquisition.
- Merchant Center is available, or can be implemented.
- Your team can act on feed, tracking or store improvements when the evidence supports them.
Not sure whether you meet every condition? That is exactly what the fit call can establish.
Where I help
Four problems worth fixing.
More spend is not always the answer. The constraint can sit in the economics, feed, campaign structure, measurement or store.
High ROAS. Weak profit.
Revenue can look healthy while product cost, returns and fulfilment consume the contribution.
Existing demand looks like new growth.
Performance Max can capture demand already created elsewhere. I look for what the account can actually tell us about acquisition.
The product feed is holding campaigns back.
Campaign optimisation cannot compensate for weak product information or an unclear catalogue structure.
Good traffic reaches a weak buying experience.
Delivery information, availability, product detail and checkout friction can stop qualified buyers after the click.
How I work
One connected acquisition system.
The campaign is only one part of the buying journey.
Product economics inform each decision. The goal is not a better-looking dashboard. It is a clearer system for acquiring customers at economics the business can support.
Ways to work together
Choose based on how clear the problem already is.
Google Ads management
Best when the need for ongoing acquisition management is already reasonably clear.
- Google Ads architecture and management
- Shopping, Performance Max and Search
- Merchant Center and feed optimisation
- Purchase measurement and commercial analysis
Profitability Diagnostic
Best when you know something is wrong but do not yet know whether the constraint is ads, feed, measurement, economics or the store.
- Manual account and Merchant Center review
- Feed and purchase tracking review
- Product economics and conversion observations
- Prioritised action roadmap
What happens next
The first 90 days.
Days 1 to 14
Establish the baseline and repair critical measurement, feed and account issues.
Days 15 to 45
Create cleaner product and campaign learning.
Days 46 to 90
Scale what is economically defensible and test the next constraint.
Before you book
Common questions.
Do I need the €650 diagnostic first?
No. It is most useful when the problem or scope is unclear. If ongoing management is already the obvious next step, we can discuss that directly.
Do you manage Merchant Center and product feeds?
Yes. Merchant Center condition, feed structure, product eligibility and product-level learning are part of the work.
Do you work with Performance Max?
Yes. Performance Max can be used alongside Shopping and relevant Search campaigns.
Can you help with purchase tracking?
Yes. Purchase value, currency, transaction IDs and conversion implementation can be reviewed.
Do you guarantee a ROAS?
No. Profitability depends on costs and operational factors that the ad platform may not see.
Next step
Bring the account. Bring the commercial problem.
In the fit call, we will work out whether the sensible next step is ongoing management, the €650 diagnostic, or a different fix.