Integrated Search Growth for B2B SaaS
Connect Google Ads, SEO and AI visibility around one B2B SaaS buyer journey.
Integrated Search Growth gives paid search, commercial SEO, AI-assisted discovery, landing pages and pipeline measurement one shared intent map and one commercial priority queue, so channel decisions learn from the same buyer and sales evidence.
Integrated Search Growth from €3,000/month · Google Ads media spend is separate
Andrei Visan’s Integrated Search Growth service connects Google Ads, commercial SEO and AI Visibility for B2B SaaS and sales-assisted B2B companies. The engagement uses one buyer-intent model, commercial-page roadmap, evidence system and decision cadence to coordinate paid search, organic discovery, AI-assisted research and qualified-pipeline learning.
Why integration exists
Your buyer sees one company. Your search channels may be operating like three.
Not every company experiences every pattern below. When several appear together, the commercial search system can become fragmented even while each channel looks busy.
Paid search defines intent one way
Platform evidence shapes a separate demand view.
Keywords, search terms and bidding signals optimise around paid-search data.
SEO defines demand another way
Topics and pages follow a different map.
Rankings and content can be planned separately from paid commercial evidence.
AI visibility adds another list
Answers and evidence become a third programme.
Entity, citation-readiness and buyer-answer work can become disconnected from existing page and campaign priorities.
Sales discovers what was useful
Downstream learning arrives too late.
Lead quality and pipeline evidence may not influence the channel plans that created the demand.
The possible result: duplicate pages, conflicting messages, repeated research and learning trapped inside individual platforms.
The integrated value
You’re not paying for three retainers. You’re paying for one priority system.
Shared demand definitions
Paid keywords, organic questions, comparisons, AI-assisted research and poor-fit demand use the same commercial definitions.
Buyer decisions first
Commercial pages are prioritised around the buyer’s job rather than internal channel ownership.
Commercial evidence together
Search behaviour, customer proof, sales quality, CRM stages and conversion evidence influence shared priorities.
One competing queue
Campaigns, pages, answers, tracking and evidence compete in one queue based on commercial importance.
Integration economics
Shared scope removes duplicated planning, not channel responsibility.
Integrated Search Growth costs €3,000/month. At current published prices, that is €300/month below purchasing Google Ads Growth and SEO + AI Visibility separately because the integrated engagement shares one intent model, commercial-page roadmap, evidence system and decision cadence.
The €300 difference is a shared-scope efficiency, not a temporary discount or promotion. Media spend remains separate.
Choose the smallest useful scope
Integrated Search Growth is deliberately not the default package.
Choose the integrated service only when the commercial problem genuinely spans channels. A smaller route is the better commercial decision when one constraint clearly dominates.
Integrated Search Growth
Several surfaces share one problem
Use when the same questions, pages, evidence and measurement affect paid, organic and AI-assisted discovery.
Google Ads Growth
Paid search is the clear constraint
Use when paid demand needs direct ownership and commercial organic discovery already has suitable ownership.
SEO + AI Visibility
Commercial discovery is the constraint
Use when commercial pages and earlier discovery need ownership, while paid search does not require direct management.
Search Diagnostic
The bottleneck is still unclear
Use a focused diagnostic before buying broader ongoing scope when the available evidence does not identify the constraint.
The commercial search mechanism
Research → Discover → Capture → Convert → Learn
The stages have different jobs. They become more useful when decisions and evidence can move between them.
Buyer questions
Map problems, categories, comparisons, alternatives, objections, implementation questions and poor-fit demand.
Organic + AI-assisted discovery
Strengthen commercial pages, direct answers, entities, evidence, authorship, internal relationships and technical clarity.
Paid commercial intent
Use Google Ads to capture high-value active demand and learn from actual query behaviour.
Page + signal alignment
Continue the search promise, answer objections and measure a meaningful next step.
Pipeline feedback
Use sales quality, opportunities, CAC context and downstream evidence to influence future priorities.
How learning compounds
The advantage is that learning moves between stages.
Paid search → pages
Queries become durable page learning.
Search terms, ads and lead quality expose buyer language, objections and demand worth supporting permanently.
SEO research → paid search
Commercial questions improve targeting.
Research can expose new targeting angles, exclusions, messaging ideas and landing-page opportunities.
AI visibility → evidence
Answer gaps expose clarity gaps.
Monitoring may reveal weak definitions, unclear expert attribution, missing proof or insufficient support.
Sales → every channel
Quality evidence disciplines activity.
Qualified demos, opportunities and disqualification reasons separate useful demand from inexpensive activity.
What the engagement includes
What Integrated Search Growth actually includes
Integrated Search Growth combines direct Google Ads management, commercial SEO, AI Visibility, landing-page alignment, conversion measurement and CRM/pipeline feedback through one shared commercial priority queue.
Commercial-intent architecture
Buyer questions, categories, comparisons, buying stages and poor-fit demand.
Google Ads management
Campaign direction, search terms, budgets, ads, landing pages and bidding/conversion signals.
Commercial on-page SEO
Homepage, product, service, solution, comparison and decision-supporting page priorities.
AI Visibility and buyer answers
Direct answers, entities, evidence, authorship, appropriate schema and visibility monitoring.
Landing-page alignment
Message continuity, proof, objections, offer clarity and conversion paths.
Measurement design
Primary actions, GA4/GTM guidance, assisted journeys and commercially useful reporting.
CRM and pipeline feedback
Qualified demos, opportunity context, offline signals, CAC and sales-quality evidence where available.
One priority queue
Campaigns, pages, answers, tests, measurement and evidence ordered by likely commercial importance.
Effort follows the constraint
The monthly fee is not divided equally between channels.
A shared priority model, not equal channel allocation.
The €3,000 monthly fee does not mean one-third Google Ads, one-third SEO and one-third AI Visibility. One month may require more paid-search work. Another may require page restructuring, answers, evidence, tracking or CRM feedback.
The primary offer
Connected ownership with a defined baseline.
Connected ownership
Integrated Search Growth
One commercial search roadmap across Google Ads, SEO, AI Visibility, commercial pages and pipeline learning.
- One Google Ads account
- One primary domain
- Agreed priority markets, campaigns and commercial pages
- Direct strategy and management
- Shared intent, page, evidence and measurement priorities
- Monthly commercial priority review
Separate or custom-scoped
Media, production and material expansion
- Google Ads media spend and third-party platform fees
- Multiple accounts, domains or brands
- Large-scale development or unrestricted design
- Mass content production or backlink packages
- Unusually complex analytics or data engineering
- Material market expansion
Exact responsibilities, access and any custom scope are agreed before work begins.
Standalone alternatives
Use the route that matches the ownership problem.
Paid-search ownership
Google Ads Growth
Choose when paid search is the immediate problem.
Cross-channel ownership
Integrated Search Growth
Choose when the same questions, pages, evidence and measurement affect both paid and earlier discovery.
Organic + AI discovery
SEO + AI Visibility
Choose when commercial pages and earlier discovery are the main constraint.
Evidence boundaries
Commercial-search experience without borrowed integrated case-study claims.
The paid-search outcomes below support Andrei’s experience in search intent, landing pages, measurement and qualified-pipeline decision-making. They are not presented as proof that Integrated Search Growth produced identical outcomes across Google Ads, SEO and AI Visibility.
More qualified demos
Selected paid-search result over 90 days
Lower customer acquisition cost
Selected result after restructuring
Pipeline added
Selected revenue-aware search engagement
More qualified leads
Selected prior engagement
Metrics are not assigned to a named organisation without public attribution. Results vary by market, budget, offer, baseline, funnel, tracking, sales follow-up and implementation. Prior outcomes do not guarantee future performance. SEO and AI Visibility are not presented as historical numerical outcomes without attributable evidence.
The first 90 days
What the first 90 days are designed to establish.
The recommended initial window establishes one commercial map, improves the strongest cross-channel constraints and creates a repeatable feedback loop. It does not guarantee that every paid-search, SEO or AI Visibility outcome will materialise in 90 days.
Commercial context + access
Clarify ICP, offers, markets, sales motion, media spend, pages, CRM stages, ownership and required leadership decisions.
Map + diagnose
Review paid demand, organic queries, priority pages, buyer answers, entities, evidence, tracking, actions and downstream quality.
Build + align
Improve the strongest priorities across campaigns, pages, answers, internal relationships, conversion signals and measurement.
Learn + prioritise
Review query, page, qualified-action, sales-quality and pipeline evidence, then scale, refine, consolidate, stop or reprioritise.
Integration requires organisational access
The strategy can only integrate if the organisation can act across the journey.
Andrei does not need to control every team. Existing specialists and agencies can collaborate when responsibilities and decision rights are clear.
Marketing can change commercial pages
Recommendations cannot remain permanently blocked by page ownership.
Paid search can learn from sales
Qualified and disqualified lead feedback can influence campaign decisions.
SEO shares the commercial strategy
Internal teams or agencies can align around the same buyer and page priorities.
Sales or RevOps can add context
Perfect CRM data is not mandatory, but downstream evidence improves prioritisation.
Someone makes priorities stick
Integration requires cross-functional decisions, not simply more reports.
Measurement without false precision
Different channel roles need shared evidence, not one simplistic last-click model.
Visibility and answer coverage
Organic query and priority-page visibility, buyer-question coverage and generative Search visibility where reliable reporting exists.
Paid commercial quality
Search-term quality, commercial query coverage and qualified conversion actions.
Meaningful buyer movement
Commercial-page sessions, paths, CTA behaviour and assisted journeys.
Downstream context
Qualified demos, opportunities, CAC, pipeline contribution and sales-quality feedback where data supports responsible interpretation.
Where available, Google’s dedicated Search Console generative-AI reporting may be used as one visibility input. It is not an AI ranking score, complete cross-platform attribution or proof of pipeline contribution. Platform attribution limits remain visible.
Fit requirements
Best for companies where search channels genuinely share a commercial problem.
Likely a strong fit
- B2B SaaS or relevant considered B2B
- Sales-assisted or higher-value buying journey
- Meaningful Google Ads and commercial organic opportunity
- The same buyer questions span several search surfaces
- Priority pages matter across channels
- The team can change pages, tracking and measurement
- Sales or RevOps can provide some quality evidence
- Leadership wants one commercial priority view
Probably not the right fit
- Only Google Ads needs work
- Only SEO + AI Visibility needs work
- One channel already has excellent ownership and little overlap exists
- Commercial upside is very small
- Ecommerce-first acquisition is the core model
- Mass content or backlink-only execution is required
- Pages or measurement cannot change
- Guaranteed rankings, CAC, pipeline or citations are required
Integrated Search Growth questions
Clear answers before you book.
What is Integrated Search Growth?
It is a connected commercial search service combining Google Ads, commercial SEO and AI Visibility through one buyer-intent model, page roadmap, evidence system, priority queue and decision cadence.
How much does Integrated Search Growth cost?
The current published baseline is €3,000 per month for one Google Ads account, one primary domain and agreed priority markets, campaigns and commercial pages. Media spend is separate.
Why not buy Google Ads Growth and SEO + AI Visibility separately?
Buy them separately when the ownership problems are genuinely separate. Choose integration when the same questions, pages, evidence and measurement affect both and shared prioritisation reduces fragmentation.
Why does Integrated Search Growth cost less than the two standalone packages combined?
At current published prices, Google Ads Growth and SEO + AI Visibility total €3,300 per month. Integrated Search Growth is €3,000 because research, page planning, evidence and the decision cadence share scope. The difference is not a promotion.
What is actually integrated?
The buyer-intent model, commercial-page roadmap, evidence model, priority queue and decision cadence are shared. Channel tactics and responsible measurement remain appropriate to each channel’s job.
Will Google Ads, SEO and AI Visibility receive equal monthly effort?
No. Effort follows the strongest commercial constraint. A month may lean towards paid search, pages, answers, evidence, tracking or CRM feedback.
When should I choose only Google Ads Growth?
Choose Google Ads Growth when paid-search ownership is the immediate problem and commercial organic discovery already has suitable ownership.
When should I choose only SEO + AI Visibility?
Choose SEO + AI Visibility when commercial pages and organic or AI-assisted discovery are the clear constraint and paid search does not require direct management.
Is an initial 90-day period required?
An initial 90-day working window is recommended, not presented as a guaranteed outcome period. Exact commercial terms are confirmed before work begins.
What can realistically be established in the first 90 days?
The work is designed to establish commercial context, one map, the strongest priority improvements and a repeatable learning cadence. It cannot guarantee every paid, organic or AI outcome in that time.
Is Google Ads media spend included?
No. Media spend is paid through the client’s own Google Ads account and is separate from the €3,000 monthly service fee.
Does the service include content writing or development?
Strategy, briefs, page recommendations and agreed implementation support can be included. Mass content, unrestricted design, large-scale development and unusually complex engineering require separate scope.
Can you work with our existing SEO, paid media or development team?
Yes. Collaboration is appropriate when responsibilities, access and decision rights are clear.
Do you need CRM access?
Not in every engagement. Useful downstream evidence improves decisions, but direct access and perfect CRM data are not universal requirements.
How is success measured across several channels?
Measurement can include discovery, paid demand quality, commercial-page behaviour and qualified outcomes. The analysis respects channel roles and attribution limits rather than forcing everything into last-click.
Can rankings, CAC, pipeline or AI citations be guaranteed?
No. These outcomes depend on market, competition, budget, offer, pages, implementation, platform decisions, tracking and sales follow-up.
Related search-growth guides
See how intent, pages and measurement connect across the journey.
Pipeline reporting
Why reporting leads instead of pipeline breaks SaaS marketing
How marketing and sales end up optimising towards different definitions of success.
Read the pipeline articleSearch intent
Google Ads for SaaS that drives pipeline
Why keywords, bidding, pages and conversion signals need the same commercial logic.
Read the Google Ads guideCommercial pages
How to optimise SaaS landing pages
How message match, proof, objections and next-step clarity affect valuable search traffic.
Read the landing-page guideConnect the search decision to the sales outcome
If the same buyer problem spans channels, bring it into one conversation.
Bring the current search setup, commercial bottleneck and what sales is seeing. In 30 minutes, we can decide whether the sensible next step is Integrated Search Growth, a single-channel service, a Search Diagnostic or no engagement.
Review previous work and evidence · Contact Andrei Visan · andrei@andreivisan.com