What you get with DLO Lite
Advisory + governance that aligns teams fast and stops revenue slipping through the cracks.
- Shared definitions → fewer internal debates. When “qualified” means the same thing for everyone, pipeline reviews get shorter and decisions get faster.
- Faster first touch → more meetings from the same spend. Tight response expectations turn interest into real conversations without raising budget.
- Quality signal from Sales → smarter targeting. Leaders see which campaigns create serious talks vs. noise, so money shifts to what closes.
- Weekly GTM loop → compounding improvements. Small, steady course-corrections raise meeting quality and reduce CAC over time.
- One scoreboard → fewer spreadsheets, more clarity. A single view from lead to revenue improves forecasting confidence and accountability.
What you get with DLO Core
Hands-on RevOps changes that make revenue generation reliable, scalable, and measurable.
- Right owner, right moment → velocity up. Leads reach the best rep automatically, cutting idle time and no-touch breaches.
- Scoring tied to ICP → reps spend time where it pays. Priority goes to high-fit demand, lifting meeting→SQO and SQO→win rates.
- Decision-grade dashboards → forecast with conviction. Latency and conversion are visible by segment, offer, and channel—no guesswork.
- Enablement that matches the promise → fewer surprises. Sales conversations align with what Product/CS can deliver, reducing churn risk.
- Monthly experiments → compounding ROI. A standing growth cadence turns insights into measurable gains across the funnel.
What leaders gain
- CEO: forecast reliability and confidence that growth isn’t “paid luck.”
- CRO: fewer leaks, better rep focus, and tighter stage-to-stage conversion.
- CMO: proof that spend drives pipeline and revenue, not just leads.
- COO/RevOps: cleaner process ownership, fewer fire drills, and governance that sticks.
Department Linking Optimization (DLO) for SaaS
Align Marketing, Sales, CS, Product, and RevOps so every step from first click to closed-won runs like one engine. If one gear slips, the whole machine loses torque—DLO fixes the handoffs. My team and I stay with you through the entire process to make sure you grow.
DLO Lite — Advisory + Governance
- Operating model & SLAs: MQL/SQL/Opportunity, routing paths, handoff timing, lead hygiene.
- Shared taxonomy: naming standards, MAP/CRM field mappings, attribution buckets.
- Sales ↔ Marketing loop: weekly call-outcome review tied to keywords/ads; negatives & exclusions.
- KPI framework: lead→meeting, meeting→SQO, SQO→win, velocity; dashboard specification.
- Attribution checks: UTMs, gclid/offline conversions; pipeline source integrity spot-checks.
DLO Core — Hands-On + RevOps Changes
- Everything in Lite plus routing & CRM workflow redesign (owner assignment, round-robin, re-engagement).
- Scoring & qualification: tune behavioral/firmographic scores; SAL/SQL acceptance; disposition hygiene.
- Enablement: SDR/AE playbooks mapped to ad promises and offers.
- CS/Product loop: onboarding, churn drivers, feature usage → messaging, offers, audiences.
- Dashboards & experiments: source→pipeline→revenue cohorts; monthly funnel tests.
Regional notes & terms
USA 3-month minimum; sales tax as applicable; anchor to pipeline impact.
UK Quote in GBP (net of VAT); 90-day pilot common; DPA & security reviews.
EU Quote in EUR; reverse-charge VAT where applicable; data residency & DPA checks.
- 3-month pilot → 12-month standard engagement.
- 50% setup at kickoff, 50% at go-live; retainers billed at start of month.
- Assurance: deliver agreed handoffs, dashboards & two material improvements by day 60—or credit one month.
Ready to align your GTM engine?
Grab time on my calendar to confirm fit and next steps.
Book a Meeting →