Funnel Analysis: Fix the Breaks That Kill Your Conversions
Traffic isn’t your problem. Leaks are. If your landing page or website gets visits but not sales or demos, something in the path is breaking. I’ll untangle the mess, show you exactly where it breaks, and tell you how to fix it.
Guarantee: No lift, no fee. If we don’t see a meaningful shift in your core conversion rate after you implement the plan, you don’t pay.
Who this is for
- B2B / SaaS: demo requests, trials, onboarding, pricing pages, activation.
- eCommerce: PDP → cart → checkout, cross-sell/upsell, speed.
- Lead Gen: LP → form → CRM handoff.
What you get
- Funnel Map & Breakpoint Report
- Measurement Plan (GA4/GTM events + tracking audit)
- Conversion Diagnostics (UX, copy, speed, trust)
- Prioritized Action Plan (ICE scoring)
- Hypotheses & Test Designs (A/B briefs)
- Quick Wins
- Artifacts (annotated screenshots, wireframes, copy rewrites)
How it works
- Kickoff & Access (45–60 min)
- Instrument & Map (Days 1–3)
- Diagnose & Prioritize (Days 3–6)
- Action Plan Delivery (Day 7)
- Measure the Shift (Days 14–30)
Typical timeline: 7–10 business days to deliver the plan.
Success criteria
We’ll agree on one primary KPI (e.g., demo request rate, trial start rate, purchase rate). No lift, no fee applies to that KPI over a defined period (typically 14–30 days) with comparable traffic.
What I need from you
- Read-only GA4/GTM access
- LP/website or staging access
- Ad accounts (optional)
- A point person for implementation
Investment & Guarantee
Success-based: If we don’t see a lift on the agreed KPI within 30 days of implementation, you don’t pay. Prefer a fixed fee + success bonus? Ask for details.