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About Andrei Visan

I help SaaS teams turn Google Ads into better revenue signal.

I am Andrei Visan, a Google Ads strategist focused on SaaS and B2B SaaS. I help founders and marketing teams improve demo quality, reduce wasted spend, and make clearer growth decisions through intent strategy, better tracking, and landing page thinking.

Since 2010 Paid search work for SaaS and growth-led businesses.
SaaS focus Search strategy for software companies.
Quality first Qualified demos over simple lead volume.
Signal-aware Tracking and CRM context shape the decisions.

Profile

A specialist profile for SaaS buyers who care about pipeline quality.

The work is built for teams that need paid search to create better commercial signal, not just more activity.

  • Name Andrei Visan.
  • Role Google Ads strategist and consultant for SaaS and B2B SaaS companies.
  • Focus Demo quality, revenue-aware tracking, paid search structure, and landing page relevance.
  • Best fit SaaS teams with sales-assisted funnels, meaningful ad spend, and a need for clearer pipeline signal.
  • Contact andrei@andreivisan.com or book a fit call.

My story

Why SaaS, why Google Ads, and how I think about growth.

The point is not to make the account look impressive on paper. It is to make the channel more useful for the business.

SaaS context I have worked in SaaS growth long enough to see how teams move from early traction to acquisition-stage scale. That context matters when the goal is pipeline quality.
Search intent Done well, paid search is not about clicks. It is about capturing real demand and turning it into higher-quality sales conversations.
Revenue lens I care about transparent reporting, reliable tracking, LTV-aware decisions, and landing pages that prioritize demo quality over vanity traffic.

Results I am proud of

Proof should be visible before the call ever happens.

Selected outcomes from prior SaaS and growth-led projects. Results vary by market, budget, offer, funnel, and sales follow-up.

+312% More qualified demos in 90 days for a mid-market SaaS company.
-47% Lower CAC after campaign restructuring and stronger landing page relevance.
$1.2M Pipeline added in 6 months through revenue-driven paid search strategy.

What makes me different

A specialist lens, not generic PPC support.

The difference is rarely one tactic. It is the combination of context, clarity, and execution.

  • SaaS context Deep familiarity with both PLG and sales-assisted funnels, where demo quality matters more than raw form-fill volume.
  • Pipeline The work connects to demos, opportunities, and revenue decisions instead of stopping at surface-level metrics.
  • Hands-on I cap the number of clients I take on so the work stays practical, responsive, and close to the account.
  • Tracking Better optimization starts with better data, including cleaner conversion setup and stronger downstream signal quality.

How I think about client work

Three principles that keep the work grounded.

The work should feel commercially useful, calm, and clear.

Principles

  • Start with the commercial problem, not the ad account.
  • Reduce noise through cleaner structure and sharper intent.
  • Earn trust with proof, direct reasoning, and visible progress.

What clients usually value

  • A calm, direct style of communication.
  • Clear reasoning behind recommendations.
  • Work that feels commercially useful, not performative.

What others say

Trust grows faster when people can see how others experienced the work.

“Andrei was one of the key members overseeing paid search campaigns that fueled our sales team with the leads they needed. I would highly recommend him to any SaaS B2B company.”
Sat Sindhar, Managing Director, Sense
“It is hard to find good Google Ads consultants, especially deep in B2B SaaS. He always found creative solutions and packaged them so we could make fast decisions.”
Michael Ni, CMO, Openprise
“A true driver for success. Andrei is ambitious and knowledgeable, going the extra mile to make things happen.”
Andrada Vonhaz, Marketing Project Manager, Omniconvert

Beyond the job title

I am endlessly curious about how products grow.

Outside client work, I spend time learning, testing, refining ideas, and paying attention to what actually moves the needle for SaaS teams.

  • System I like understanding the full growth system, not just the ad account.
  • Connection I care about how messaging, pages, sales process, and signal quality work together.
  • Clarity I prefer practical clarity over complicated marketing language.

Ready to talk?

See whether I am the right fit for your SaaS growth stage.

If you want a second opinion on your current Google Ads setup, demo quality, or paid search growth path, book a fit call and I will take a look.

Book directly

Choose a time that works for you.

Use the calendar below to book a 30-minute fit call about your SaaS growth stage, current Google Ads setup, and whether working together makes sense.

Prefer to open the calendar in a new tab? Visit cal.com/andreivisan/30min.