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Fractional Paid Search Lead for B2B SaaS

Fractional Paid Search Lead for SaaS

Senior Google Ads leadership without hiring a full-time Head of Acquisition.

For B2B SaaS teams that already have marketers, agencies, or freelancers involved, but need senior paid search direction across strategy, tracking, landing pages, pipeline reporting, and scale decisions.

Book a fit call See scope
From EUR 6,000/month
Fractional leadership
90 days
Recommended starting window
Best for
Teams with execution resources
Outcome
Better paid search decisions

The problem

Your team may not need another executor. It may need senior judgement.

Many SaaS teams have someone changing campaigns, writing ads, or preparing reports. What they often lack is a senior paid search owner who can connect search intent, conversion signal, landing pages, CRM data, CAC, and pipeline into clear decisions.

Execution without strategy

Campaigns keep changing, but the commercial logic behind decisions is unclear.

Agency blind spots

Your agency may manage the platform, but not challenge tracking, funnel, page, or CRM assumptions.

Leadership gap

Founders and marketing leaders need cleaner paid search direction without adding a full-time hire.

Scope

Senior direction across the paid search revenue system.

Monthly support
From EUR 6,000/month Initial 90-day window recommended.
  • Paid search strategy and prioritization
  • Account, campaign, and search-intent direction
  • Agency or internal team guidance
  • Tracking and CRM signal priorities
  • Landing page and testing roadmap
  • Budget allocation and scale recommendations
  • Executive pipeline and CAC reviews
  • Decision support for founders, CMOs, or growth leads
You will get
  • A senior paid search perspective without a full-time hire.
  • Sharper priorities for your agency or internal team.
  • Cleaner conversations about CAC, pipeline, and lead quality.
  • Better integration between campaigns, tracking, and landing pages.
  • Less random activity and more commercial decision-making.
Best use case: You have execution capacity, but paid search lacks senior ownership and business-level direction.

How it works

A practical operating rhythm for paid search decisions.

1

Diagnosis

We review account structure, funnel signal, reporting, landing pages, and current growth goals.

2

Roadmap

I define priorities across campaigns, measurement, pages, budget, and testing.

3

Operating cadence

We set review calls, reporting rhythm, and decision rules for the team or agency.

4

Executive clarity

Leadership gets clearer updates on what is working, what is not, and what should happen next.

Fit

This is for SaaS teams with enough complexity to justify senior leadership.

Best fit

  • B2B SaaS with meaningful paid search spend.
  • Internal marketer, agency, or freelancer already involved.
  • Leadership needs better paid search visibility.
  • CRM, landing pages, and tracking affect performance.
  • You want strategic direction, not only platform changes.

Not ideal

  • You need only basic account maintenance.
  • No internal or external execution resources exist.
  • Very small ad budgets with limited upside.
  • You only want lower CPL, regardless of lead quality.
  • You are not willing to challenge tracking, pages, or reporting.

FAQ

Questions before you book.

Is this hands-on execution or advisory?
It can include both, but the main value is senior direction. Scope depends on whether you already have an internal team, agency, or freelancer handling execution.
Do you replace our agency?
Not necessarily. In many cases, I help guide the agency, improve priorities, challenge assumptions, and make sure paid search is tied to pipeline quality.
Why a 90-day starting window?
A 90-day window gives enough time to diagnose, improve signal quality, change priorities, and judge whether the operating rhythm is working.
Can this become ongoing execution?
Yes. If the team needs more direct implementation, the scope can shift into Growth Advisory and Execution or a custom engagement.

Ready for senior direction?

Give paid search the leadership it needs to become a stronger revenue channel.

Book a fit call and I’ll help you decide whether fractional paid search leadership is the right scope.

Book a fit call Email Andrei