What you get with DLO Lite
Advisory + governance that aligns teams fast and stops revenue slipping through the cracks.
- Shared definitions → fewer internal debates. When “qualified” means the same thing for everyone, pipeline reviews get shorter and decisions get faster.
- Faster first touch → more meetings from the same spend. Tight response expectations turn interest into real conversations without raising budget.
- Quality signal from Sales → smarter targeting. Leaders see which campaigns create serious talks vs. noise, so money shifts to what closes.
- Weekly GTM loop → compounding improvements. Small, steady course-corrections raise meeting quality and reduce CAC over time.
- One scoreboard → fewer spreadsheets, more clarity. A single view from lead to revenue improves forecasting confidence and accountability.
Choose Lite if you want alignment, speed, and clarity without changing your underlying systems yet.
Typical wins: fewer dropped leads, higher lead→meeting rates, less time wasted in “what is an MQL?” debates.
What you get with DLO Core
Hands-on RevOps changes that make revenue generation reliable, scalable, and measurable.
- Right owner, right moment → velocity up. Leads reach the best rep automatically, cutting idle time and no-touch breaches.
- Scoring tied to ICP → reps spend time where it pays. Priority goes to high-fit demand, lifting meeting→SQO and SQO→win rates.
- Decision-grade dashboards → forecast with conviction. Latency and conversion are visible by segment, offer, and channel—no guesswork.
- Enablement that matches the promise → fewer surprises. Sales conversations align with what Product/CS can deliver, reducing churn risk.
- Monthly experiments → compounding ROI. A standing growth cadence turns insights into measurable gains across the funnel.
Choose Core if you’re ready to rewire routing, scoring, and reporting for scale—and want measurable, sustained impact.
Typical wins: fewer SLA breaches, higher meeting & SQO rates, stable CAC at higher budgets, clearer attribution.
What leaders gain
- CEO: forecast reliability and confidence that growth isn’t “paid luck.”
- CRO: fewer leaks, better rep focus, and tighter stage-to-stage conversion.
- CMO: proof that spend drives pipeline and revenue, not just leads.
- COO/RevOps: cleaner process ownership, fewer fire drills, and governance that sticks.
Award: Best PPC Ad Management Specialist for SaaS 2025
Department Linking Optimization (DLO) for SaaS
Align Marketing, Sales, CS, Product, and RevOps so every step from first click to closed-won runs like one engine. If one gear slips, the whole machine loses torque—DLO fixes the handoffs. My team and I stay with you through the entire process to make sure you grow.
DLO Lite — Advisory + Governance
For seed/early-stage or focused GTM teams with simpler funnels.
USD $3.5k – $5k · EUR €3.2k – €4.6k · GBP £2.7k – £4k / month
One-time setup: $4k / €3.6k / £3k
- Operating model & SLAs: MQL/SQL/Opportunity, routing paths, handoff timing, lead hygiene.
- Shared taxonomy: naming standards, MAP/CRM field mappings, attribution buckets.
- Sales ↔ Marketing loop: weekly call-outcome review tied to keywords/ads; negatives & exclusions.
- KPI framework: lead→meeting, meeting→SQO, SQO→win, velocity; dashboard specification.
- Attribution checks: UTMs, gclid/offline conversions; pipeline source integrity spot-checks.
Best for teams aligning fundamentals and stopping lead leakage.
DLO Core — Hands-On + RevOps Changes
For growing, multi-segment/product SaaS (16 – 60 GTM seats) needing scalable ops.
USD $7k – $12k · EUR €6.5k – €11k · GBP £5.5k – £9.5k / month
One-time setup: $10k / €9k / £7.5k
- Everything in Lite plus routing & CRM workflow redesign (owner assignment, round-robin, re-engagement).
- Scoring & qualification: tune behavioral/firmographic scores; SAL/SQL acceptance; disposition hygiene.
- Enablement: SDR/AE playbooks mapped to ad promises and offers.
- CS/Product loop: onboarding, churn drivers, feature usage → messaging, offers, audiences.
- Dashboards & experiments: source→pipeline→revenue cohorts; monthly funnel tests.
Ideal once you’re ready to rewire routing, scoring, and reporting.
Regional notes & terms
USA 3-month minimum; sales tax as applicable; anchor to pipeline impact.
UK Quote in GBP (net of VAT); 90-day pilot common; DPA & security reviews.
EU Quote in EUR; reverse-charge VAT where applicable; data residency & DPA checks.
- 3-month pilot → 12-month standard engagement.
- 50% setup at kickoff, 50% at go-live; retainers billed at start of month.
- Assurance: deliver agreed handoffs, dashboards & two material improvements by day 60—or credit one month.
Ready to align your GTM engine?
Grab time on my calendar to confirm fit and next steps.
Book a Meeting →