Andrei Visan · Google Ads for eCommerce
eCommerce Google Ads Pricing
A €650 diagnostic when the problem is unclear. Ongoing management from €1,500/month plus €750 onboarding when the scope is ready.
Diagnose first when the scope is unclear
€650 one-time. Account, Merchant Center, feed, measurement, economics and store review, prioritised findings, 30/60/90-day roadmap and review call.
The €650 diagnostic can be credited against onboarding when ongoing management begins within 30 days.
See the diagnostic scopeChoose by complexity
Core
€1,500/month · €750 onboarding
One primary market, a smaller or medium catalogue and comparatively straightforward implementation.
Growth
€2,250/month · €1,250 onboarding
Multiple markets, a larger catalogue or greater feed and tracking complexity.
Scale
€3,250+/month · €1,750+ onboarding
A significant catalogue, multiple markets, substantial spend or complex measurement and segmentation.
These examples describe scope, not rigid spend bands. Google Ads media spend is separate from management and paid directly to Google.
What changes the scope
- Monthly Google Ads spend and the amount of active testing
- Number of SKUs, variants and product groups
- Markets, currencies and commercial differences between them
- Merchant Center condition, feed quality and data sources
- Purchase tracking and measurement complexity
- Implementation burden, reporting requirements and commercial analysis
Which tier is worth discussing?
This guide uses the complexity you describe. It is an indicative starting point, not a binding quote or a fee calculated as a percentage of spend.
Final scope considers all the factors above. Share your actual spend, SKU count, markets and setup on the fit call, rather than treating the tier as an eligibility rule.
Discuss the scope on an eCommerce Fit CallQuestions before we start
Is ad spend included?
No. Management and onboarding are service fees. Google Ads media spend is separate.
Why is there onboarding?
Onboarding covers the agreed initial setup, review and implementation work needed to establish the engagement. The scope is confirmed before work starts.
What does the plus sign mean?
Scale starts at €3,250/month and €1,750 onboarding. More complex work is quoted after reviewing the requirements.
Can I start without the diagnostic?
Yes. It is optional when the scope is already clear.
Can the diagnostic fee be credited?
The €650 diagnostic can be credited against onboarding when ongoing management begins within 30 days.