Andrei Visan

Brand terms vs nonbrand terms affect how you judge demand, CAC and incrementality. Learn how to structure campaigns and measure commercial value properly.

Google Ads for sporting goods: build profitable Shopping and Performance Max campaigns with better feeds, tracking, margins and product-level decisions.

Freelance PPC versus agency: compare accountability, specialist depth, measurement and cost to choose the right Google Ads partner for profitable growth.

Set up Google Ads purchase tracking for Shopify, validate the signals, and use revenue data to make better decisions on spend, CAC and profit per order.

SEO consultancy for B2B SaaS and eCommerce: how to assess search strategy, lead quality, measurement and the right scope for profitable growth today.

Google Merchant Center feed optimisation guide 2026: improve eligibility, query matching and margin control before scale Shopping spend safely.

Should SaaS bid on competitor terms? Assess intent, CAC, legal risk and pipeline quality before adding competitor keywords to your Google Ads plan now.

Compare the best SaaS PPC reporting dashboards for qualified pipeline, CAC and revenue. Choose metrics, data sources and reporting views that drive action.

Learn which searches need landing pages in B2B SaaS, when to use an existing page, and how to judge the decision by pipeline, not form fills or volume.

Build a UK SaaS search strategy that connects buyer intent, Google Ads, commercial SEO and CRM outcomes to improve qualified pipeline and CAC control.