Andrei Visan · Google Ads for eCommerce
eCommerce Google Ads Resources
Guides, tools and playbooks for understanding the connection between products, paid demand, purchase measurement and contribution.
Merchant Center & product feeds
Merchant Center Feed Optimisation Guide
Eligibility, stable IDs, variants and an evidence loop for better product information.
Read Merchant Center Feed Optimisation GuideGoogle Shopping & Performance Max
Performance Max vs Standard Shopping
Choose the structure around the learning job and commercial constraint.
Read Performance Max vs Standard ShoppingMeasurement
Purchase Tracking for eCommerce
Transaction IDs, values, currency and duplicate-signal checks.
Read Purchase Tracking for eCommerceeCommerce economics
Google Ads Profitability
From revenue to contribution and a defensible acquisition allowance.
Read Google Ads ProfitabilityBreak-even ROAS Calculator
Calculate contribution, break-even CPA and target ROAS privately in your browser.
Read Break-even ROAS CalculatorCRO / store performance
41-Point Account Checklist
Review the path from economics and measurement to product pages and checkout.
Read 41-Point Account ChecklistNiche playbooks
Google Ads for Fashion eCommerce
Fashion acquisition needs variant-level stock, realistic returns economics and product pages that help buyers choose the right size.
Read Google Ads for Fashion eCommerceGoogle Ads for Home & Garden
Home and garden acquisition connects product detail, delivery economics and seasonal demand. A bulky order and a small accessory cannot share every assumption.
Read Google Ads for Home & GardenGoogle Ads for Pet Stores
Pet-store acquisition needs clear species, life-stage and pack-size information, with repeat-purchase assumptions grounded in real customer behaviour.
Read Google Ads for Pet StoresAbout the author
Written by Andrei Visan, a hands-on Google Ads consultant since 2010. The examples here explain a diagnostic method; they are not client performance claims.
When you need the account reviewed
Use the guides to investigate your own setup. If the evidence still leaves several competing priorities, the diagnostic turns the review into an owned action roadmap.
Explore the €650 Diagnostic