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Search Intent Architecture Sprint for B2B SaaS Google Ads

Search Intent Architecture Sprint

Build your SaaS Google Ads account around buyer intent, not keyword clutter.

A strategy sprint for B2B SaaS teams planning a rebuild, market expansion, agency transition, or scale-up and needing a clearer paid search structure before more money is spent.

Book a fit call See sprint scope
From EUR 2,500
Strategy sprint
Best for
Rebuilds and scale-ups
Core focus
Buyer intent mapping
Outcome
Campaign and page plan

The problem

Most SaaS accounts confuse relevant keywords with valuable intent.

A keyword can describe your category and still attract the wrong buyer. This sprint separates high-intent, mid-intent, competitor, category, problem-aware, and research-stage searches so budget decisions become cleaner.

Mixed intent

Research, jobs, templates, definitions, competitors, and buyer searches often get grouped together.

Wrong structure

Campaigns are built around keyword lists instead of buyer stage, offer, ICP, and landing page fit.

Scaling risk

More spend can amplify confusion if the account does not separate valuable demand from noise.

Sprint scope

Create a clearer architecture before rebuilding or scaling paid search.

Deliverables
From EUR 2,500 Scope depends on market and product complexity.
  • Buyer intent map
  • Keyword universe by funnel stage
  • Commercial vs non-commercial search theme classification
  • Campaign structure recommendation
  • Negative keyword and exclusion logic
  • Landing page mapping by intent
  • Budget allocation recommendation
  • Rebuild or launch roadmap
You will know
  • Which searches are worth paying for first.
  • Which searches need different landing pages or offers.
  • Which searches should be excluded or deprioritized.
  • How to structure campaigns around buyer stage and value.
  • Where budget should go before scaling.
Best use case: You are about to rebuild, expand, hire an agency, or spend more, but want the architecture right first.

Process

How the sprint works.

1

Business context

We define ICP, deal value, funnel, products, markets, and the buying situations worth targeting.

2

Intent research

I map search themes by commercial value, funnel stage, urgency, and fit.

3

Architecture

You get campaign, keyword, negative, and landing-page structure recommendations.

4

Roadmap

Your team gets a practical plan for launch, rebuild, or scale-up.

Fit

This sprint is for strategy before spend.

Best fit

  • B2B SaaS planning a campaign rebuild.
  • Teams entering new markets or categories.
  • Founders or marketers preparing to hire an agency.
  • Accounts with mixed intent and unclear structure.
  • Teams that want better budget allocation before scale.

Not ideal

  • You only need a raw keyword export.
  • You have no clear ICP or sales motion.
  • You are not willing to create or adjust landing pages.
  • You want broad awareness rather than commercial search.
  • You need daily account management, not strategy.

FAQ

Questions before you book.

Is this just keyword research?
No. Keyword research is part of it, but the main value is mapping intent to campaign structure, landing pages, exclusions, offers, and budget logic.
Can my agency use the output?
Yes. The output is designed to help internal teams, freelancers, or agencies build a cleaner account structure.
Does this include implementation?
Implementation is not included by default, but it can be scoped as a follow-up or handled inside an ongoing engagement.
Can this help before launching Google Ads?
Yes. It is useful before launch if you have enough category, ICP, and sales context to make meaningful search-intent decisions.

Ready to structure search properly?

Build around the searches most likely to become pipeline.

Book a fit call and I’ll help you decide whether an intent architecture sprint is the right starting point.

Book a fit call Email Andrei